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Turning a "worst" idea into a good one.
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Turning a "worst" idea into a good one.

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  • 1. “Short "commercial" turning a"worst" idea into a good one.”
  • 2. “No idea is a bad idea, you only have tobe creative”Sell umbrellas in desert How change your mind?  Can we identificate some need without satisfy?  What can we do to add value to the situation?  What innovation can we introduce to make the product useful?
  • 3. Sell umbrellas in desert Needs without identificate?: People sweat, is thirsty and need to protect from the sun.How con we add value?: Change the features of our product in order to satisfy our clients How con we do the product useful?: Imagine the ideal situation for people to enjoy the turistic places with hard climate and do REAL
  • 4. Sell umbrellas in desert Where is our target? Egypt One of the most turistic places in the world: In 2000, there were about 5.5 million foreign tourist arrivals Turists go to Egypt despite the climate.
  • 5. Sell umbrellas in desert Imagine the ideal situation for people to enjoy the turistic places with hard climate and do REAL See the pyramids with less temperature, less sun and without feel ourselves thirsty Our new product!!! + + + =
  • 6. Sell umbrellas in desert Change the features, make a useful product: Umbrella ventilator and thermo: it charges with sun energy and the thermo is integrated Umbrella lead:Umbrella shower: in the handle of the umbrella In case you want to visitwith a independent water pyramid during the nightdeposit + +
  • 7. Sell umbrellas in desert Selling this NEW Umbrella with these new features we create value and satisfy needs You can use the ventilator to Shower when you want refresh yourself less yur temperature You can drink of the thermo if you feel thirsty And, of course the umbrellaYou can see if you go the pyramids protect from the sun….late on the evening or early in the morning
  • 8. Sell umbrellas in desert…. It’s a good idea!!!"If you cant go to beach for sun bath,you can enjoy wildness of desertunder an umbrella"