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Content Marketing - 11 principles of content creation to make sure your content sticks
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Content Marketing - 11 principles of content creation to make sure your content sticks

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Content marketing is now the most effective way to attract new clients and customers. But it can't just be any content. It needs to be sticky content - which engages prospects, makes an impact, and …

Content marketing is now the most effective way to attract new clients and customers. But it can't just be any content. It needs to be sticky content - which engages prospects, makes an impact, and inspires them to share. How to create sticky content? This presentation show 11 principles to help make sure your content works harder for you. For more information go to http://www.stickycontentmarketing.com

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  • 1. It takes more than just creating content to get results for yourmarketing. The content must sticky. It must attract and engage youraudience so they consume and remember it. Here are coreprinciples to help make your content sticky . . . .www.stickycontentmarketing.com
  • 2. "Surprise is still the most powerfulmarketing tool”- Harvard Business eReview
  • 3. If you don’t grab people’s attention right away they’re gone. TheLong Reveal doesn’t work like it used to. People don’t have thetime or patience.
  • 4. Look for ways to use cues that trigger associations to the messageyou want to convey. Think peanut butter and jelly. "Triggers...leadpeople to talk, choose, and use." - Contagious, by Jonah Berger
  • 5. Even complex ideas can be simplified so they are easier toabsorb. If the principles of the atom bomb can be reduced toE=MC2, you can simplify your message.
  • 6. Specific details stick with people. Use specificnumbers, percentages, places, examples, etc.
  • 7. Trying to explain an abstract message? Add a person. Forexample, tell a story about a person who personifies the point youare making.
  • 8. Pride, fear, joy, anger, envy, desire….they all work. They all makecontent more compelling. Even if the topic is dry and abstract lookfor places to inject some emotion.
  • 9. Certain struggles and accomplishments inspire awe. The audiencewants to know, "How did they do that?"
  • 10. Take the audience along a journey to see how something new ordifferent or unusual was discovered. It’s a particular kind of story.Which brings us to…
  • 11. Stories get results. For example, in fund raising letters, telling thestory of a particular person or family in a tragedy raises far moremoney than descriptions of catastrophes.Check out some of proven plot outlines and see if you can adaptthem, e.g. The Challenge Plot, The Hero’s Journey.
  • 12. Even if the idea youre trying to communicate is abstract, find away to show how it is useful to the target audience. Showpractical applications of ideas and concepts.
  • 13. For sticky content marketing,contact Leon Altmanleon@altmancommunications.com888-650-9714www.stickycontentmarketing.com