Pay Per Click Service for Traffic On-Demand

Pay Per Click Services
ALTMAN COMMUNICATIONS
Leon Altman
888-650-9714

Why Use Pay Per Click?
Very Fast
Search engine optimization can take weeks, months or even years to show results
You can be promoting your site, and getting targeted visitors in hours (sometimes minutes)
Provides a path for search engine optimization
How do you know what terms you should optimize for?
Which searches are your money makers?
When done correctly, can yield highly profitable results

Why Use Pay Per Click? (cont’d)
Great testing platform and can be highly targeted
Time of day
Geographic area
Keywords and phrases
Content network
Placement campaigns
Immediate feedback
You know what you’re getting for your money – complete opposite of the yellow pages, tracking opportunities are plentiful
Your competition is already using it

Why Do People Have Bad Experiences With PPC?
They don’t do it for a living!
It’s very powerful, and doing it well is very complex
Google’s rules, tips/tricks
Relevance
Keyword grouping
10 keywords in one big adgroup as opposed to thousands in individual adgroups
Quality score
Landing pages are not targeted; often ads go right to the home page
Click through rate
Initial tips and tricks (capitalization)

Why Do People Have Bad Experiences With PPC? (cont’d)
Keyword research
If you’re running 10 keywords, I would be running 3,000
Ad testing
Conversion tracking
Tools – too expensive
Bid management
Broad match
Content Network
Geographic Targeting
Lead tracking and generation – effective opt-in’s etc.
Ad scheduling (times of day)

How Can We Solve PPC Problems?
Google’s rules, tips/tricks:
Relevance
Overall site content
Create targeted landing pages for each search term category
Can build a silo site first (if appropriate)
Keyword grouping
Only 3 Keywords per ad group (same KW, different match types)
Quality score
Keyword density
Content
Links to privacy, disclosure, about us, contact us, and external authority links

How Can We Solve PPC Problems? (cont’d)
Landing pages
Dynamic landing pages
Quality score guidelines
Target the customer’s conversation
Click through rate
Capitalization
“ Get Your Free Trial Here” can get up to twice the number of clicks as “Get your free trial here”
Include search term in ad text
Change URL to reflect search term
TEST
Keyword research – Tools and competitor research

How Can We Solve PPC Problems? (cont’d)
Ad testing – split test every adgroup every day
What’s the one thing you know for certain about these two ad titles?
Conversion tracking
Tools – use a ppc management service like us! (tool cost spread among clients)
$1,000’s /year in tool costs
Bid management – Mass adjustments using tools
Broad match – Use and track every match type
Content Network – Tracking, site targeted placement
Geographic targeting – USE IT
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How to Dominate Your Market
Understand your customer’s searching behavior
What problem are they trying to solve
What’s the conversation they’re having with themselves?
Decide how to track conversions (leads, sales etc.)
Decide on autoresponders and set them up
Keyword research
Brainstorm core ones
“ Spy” on competition
Let loose the tools
Group keywords by landing page (conversation type)
Build landing pages following quality score criteria closely, or use silo site

How to Dominate Your Market (cont’d)
Set up a blog
Set up Adwords campaign
Monitor, test etc.
Split test every day
Adjust bids every day
Delete non-performing keywords every day
As soon as we find a “money term” start search engine optimization process
Examine domain name
Market 2-3 articles per week (or even more!)
Blog postings at least 3 times per week (outsource)
Forum postings
Yahoo answers
Blog postings (other people’s)
Possibly move most successful terms to Yahoo and MSN
90 days, then repeat

Services Offered
Initial consultation
Build a plan to dominate your market
PPC Services
Manage your web designer to implement plan (or provide one at extra cost)
Keyword research – both general and competitor analysis – using all tools
Ad groups set up with no more than 3 keywords in each ad group, and all keywords categorized by “customer conversation”
Initial ads set up with keywords in the ad text, correct capitalization etc.
Split testing ads for EVERY ad group, EVERY day
Content network campaign set up and tracking
Site placement campaign set up and tracking
Daily bid optimization
Your campaign reviewed and tweaked EVERY day
Autoresponder set up

What Will This Cost? Initial Consultation FREE Initial set-up fee – Building your plan and campaign to dominate your market with Adwords (add Yahoo search or MSN search - $400 each) $800 PPC charges paid to Google, MSN, Yahoo – ROI tracking; theoretically, you pay only for clicks that bring you sales or leads Variable (Range: $.25–3.00+) Monthly fees Manage pay-per-click: Under $1500/month in Adwords spending From $1501–3000/month in Adwords spending From $3001–6000/month in Adwords spending > $6000/month in Adwords spending (Add on either Yahoo or MSN search $400/month $600/month $800/month Ask for quote Ask for quote For both PPC and SEO services 10% discount

Pay Per Click Services
ALTMAN COMMUNICATIONS
Call Leon Altman for a no-obligation consultation
888-650-9714

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Pay Per Click Service for Traffic On-Demand

by Altman Communications on Oct 07, 2009

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Pay Per Click Service for Traffic On-Demand — Presentation Transcript