Internet Marketing Game Plans

What’s The Best Internet Marketing Game Plan for Your Company? Before going over game plans we need to answer a question…

Why choose a marketing consultant like myself over a typical search marketing firm?

Here’s what happens with most search firms or prepackaged website solutions

You get covered in a blizzard of techno-babble

Usually all the technobabble is saying: “We do keyword research and offer website analytics”

After all, web analytics is the province of technical geeks. Right?

Not any more! Now the best web analytics tool is FREE And available to all…..

It’s Called Google Analytics.

And the best website testing tool is also free…. Google’s Website Optimizer.

And what about all the SEO mumbo jumbo voodoo?

The Fact is, SEO comes down to 4 Simple Things: 1. Well-constructed meta-tags 2. Optimized copy on each page 3. Fresh keyword targeted content 4. Getting one-way backlinks through posting, articles, press releases, web 2.0, and other sources

Search firms talk about web conversion stats But stats never converted anyone. Conversion is 90% about copy. High conversion depends on copy that Engages the reader Tells a story Builda credibility Offers social proof Diminishes buyer risk

So if copywriting is so critical to search marketing success, doesn’t it make sense to count on someone with topnotch copywriting experience?

Introducing Leon Altman

A Marketing Consultant with 25+ years of experience, including working as a creative director and copywriter at top agencies, such as:

Young&Rubicam

Wunderman

BBDO

DDB/Needham

I’ll write copy for you that brings in leads and converts them to sales. Like this example. . .

“ Leon's very first copywriting assignment with us beat our long-standing control piece by 444% right out the gate.” Beat control by 444% Lee Campbell, Director of Products & Marketing Business Financial Publishing Growth Report, Rising Star Stocks, Top Stock Insights

And this example. . .

“ Leon wrote some key web pages and an online press release, and my website visitors and signups increased virtually 100% overnight."

Simone Mitjans CEO, Pure Women’s Health

Pure Women’s Health

Signups increased 100% Overnight.

One more. . .

Increased subscribers for multiple online newsletters. “ With Leon’s copywriting and creative guidance we consistently beat previous response rates for each of the online newsletters he worked on.” Masoom Khan Chief Web Designer, theStreet.com As chief creative consultant for thestreet.com, I helped them attract more subscribers to their various paid newsletters.

I’ll Spread the Word About Your Company With Powerful PR. Like I did for this client . . .

A front page feature story in the top Restaurant Trade Magazine for my client. Tony Garzio President, Belacoso Communications “ Leon’s PR campaign for our promotion with El Torito Restaurants and the Anaheim Angels baseball team got us on the front page of a top restaurant trade paper. “

I’ll also Create Online Buzz for Your Newest Innovations and Projects with Strategic Social Marketing. Such as. . .

Attracting people to your website by participating in groups on social networking sites like Facebook and LinkedIn.

And leveraging Web 2.0 properties like Squidoo pages that engage people.

I have a track record of producing record-breaking results for marketers Recently featured on MonthlyCopywritingGenius.com, which showcased my techniques .

I’ve Developed Winning Online and Offline Campaigns That Have Earned the Loyalty Of My Clients “ I’ve worked with Leon since the early 1990’s. He’s not just an Internet marketing consultant. He’s an all around effective brand builder and creative resource. To top it off, Leon Altman is best story teller in the biz.” Mike Kirner Marketing Director, DTI Technologies

Like a Good NFL Football Team, a Company Needs A Good Online Game Plan to Succeed.

Game Plan

Edit web content pages for

maximum SEO+optimize key metatags

Analyze the copy on selected pages.

Are the keywords in the right places?

Are primary keywords repeated in a natural way?

If not I will rewrite sentences. Also write new web pages, as needed.

SEO Content Development for Typical Web pages

Game Plan: Optimized Online Press Releases - I’ll create an ongoing press release strategy. - I’ll turn company developments into news and Then write press releases that convey the news in a lively professional press release. - Releases will also be optimized to attract online browsers.

Game Plan: My Adwords Secret Sauce -Set up campaign – at least 20 adgroups and

40 ads to split test per campaign

PLUS: Add on my Adwords Secret Sauce. (a placement-targeted campaign).

I handpick websites to place your Adwords ads on.

(Lowers costs and reaches new audiences).

Social Marketing Game Plan Let’s Talk, Share and Spread the Word about you through social media and social networking

Plus: My Campaigns include: Tracking, Testing and Measurement

Powerhouse Internet Marketing Game Plans Made Affordable Today, successful Internet marketing requires a combination of tactics and strategies. Here are the fees for 2 sample combination game plans ---Each one accomplishes multiple marketing objectives. Other combination game plans can be customized to your needs.

Plan A: PR + Premium SEO Write new keyword-targeted case studies for website + Social bookmark case studies + Write an online and offline Press Release for each case study +SEO for existing pages + 5 new SEO targeted articles per month + bookmark each article after posting +setup wordpress blog (and ongoing blog coaching) Setup: $500 Monthly $1,500

Plan B. Pay-per-click + Social Networking Set up pay per click campaigns in Google, Yahoo and MSN + Test campaigns and monitor and revise on a continuing basis +Optimize existing web pages for search engines +Set up pages and groups for Facebook and Linkedin (ongoing participation, coaching) + Set up wordpress blog (plus ongoing blog coaching) Set up: $1695 Monthly: $800

Let’s talk about your Internet Marketing Game Plan