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IDC España Predictions 2014

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Un año más hemos presentado las Previsiones de IDC España para el año 2014. …

Un año más hemos presentado las Previsiones de IDC España para el año 2014.
Once again IDC Spain has presented our Predictions for 2014.
#IDCpredictions

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  • 1. Bienvenida y novedades en IDC Lluís Altés Director General @Lluis_Altes
  • 2. Agenda La propuesta de valor de IDC El fin de las ventajas competitivas No subestimarás a España … o la búsqueda de mercados emergentes Novedades a nivel local IDC Expertise Award © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions 2
  • 3. La propuesta de valor de IDC © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions 3
  • 4. IDC’s Core Value Proposition • Most experienced in the technology market intelligence business • Largest global network of expert analysts • Unique vertical industry focus and research • Rigorous research methodology standards • Unparalleled market and technology segmentation • Fact-based analyst insights and actionable advice • Strong customer focus © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions 4
  • 5. Global Reach with Local Expertise 1,100 Research Analysts Located All Over The World US/Canada 34% EMEA 29% Asia/Pacific Latin America 8% © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 29% #IDCpredictions 5
  • 6. Largest Network of Country Research Centers Argentina Brazil Canada Chile Colombia Mexico Peru United States Venezuela Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Portugal Spain Sweden United Kingdom Bulgaria Croatia Czech Republic Egypt Hungary Israel Kazakhstan Kenya Morocco Nigeria Poland Romania Russia Saudi Arabia Serbia Slovenia South Africa Turkey UAE Ukraine © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain Australia China Hong Kong India Indonesia Japan Korea Malaysia New Zealand Philippines Singapore Taiwan Thailand Vietnam #IDCpredictions 6
  • 7. El fin de las ventajas competitivas © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions 7
  • 8. El fin de las ventajas competitivas… © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions 8
  • 9. No subestimarás a España … o sobre la búsqueda de mercados emergentes © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions 9
  • 10. #IDCpredictions © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 10
  • 11. La 3ª Plataforma y los Mercados Emergentes Smart Connected Devices 3000 2000 1000 0 Emerging Online shoppers 2013 Developed 2012 2017 193M 170M © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions 11
  • 12. Growth Contribution from Emerging Markets Increases Total IT Spending Growth (constant currency) 10% 9% 1995-2010 8% 7% 6% 2011-2020 2.3x 5% 3.1x 4% 3% 2% 1% 0% 1995-2010 Developed 2011-2020 Emerging © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions 12
  • 13. Top 10* IT Markets in META 16.000 IT Spending 2013 ($M) 14.000 13.727 12.000 10.877 10.381 74% of META 10.000 8.000 6.700 6.000 4.000 3.030 2.881 1.574 2.000 1.447 1.419 1.382 Morocco Algeria Kuwait Qatar 0 South Africa Turkey Saudi Arabia UAE Nigeria Egypt 13 Source: IDC Blackbook Q1 2013. Top 10 excludes Iran & Israel.
  • 14. Growth Dynamics by Major Region 94 6.8% CAGR (2012-17) 90 2013 2017 80 72 IT Spend $B 70 60 7.6% CAGR (2012-17) 50 48 40 36 7.3% CAGR (2012-17) 30 20 11 14 6.5% CAGR (2012-17) 4.6% CAGR (2012-17) 18 14 12 14 10 0 MENA Turkey S. Africa Sub-Saharan Africa MEA $22B in Additional IT Spending by 2017 Source: IDC Blackbook Q1 2013. 14
  • 15. ¿Buscamos en el sitio adecuado? © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions 15
  • 16. Novedades a nivel local © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions 16
  • 17. Pan European Executive Retail Summit 2014 Powered by June, the 2nd & 3rd Marbella (Málaga) Spain
  • 18. CxO Programme y los nuevos clientes Finance and Exec Management Operations VP Strategy CFO VP Corporate Real Estate VP Facilities COO VP Ops R&D/Engineering VP R&D/Engineering VP Innovation VP Product Development VP Emerging technologies Governance, Risk, Compliance CRO Risk and Compliance Officer/Manager Corporate Auditor Fraud manager Chief Sustainability Officer Manufacturing Sales and Marketing Architecture Application Services • VP Application Systems • VP Business Intelligence • VP eBusiness IT Executives • • • • Enterprise Architect IT Architect Business Architect IT Architect CMO, VP Marketing VP Product Management VP Customer Service VP Call Center VP Merchandising VP eCommerce VP Sales Healthcare CIO, CTO Program Mgmt Office VP IT Strategy & Planning DECISION MAKERS Communications Services Sourcing VP Global IT Sourcing IT Vendor Management VP IT Procurement • VP Telecomm • VP IT Networks VP Manufacturing VP Supply Chain VP Sourcing VP Logistics VP Transportation VP Quality Information Security • CISO • VP IT Security Government County or Town Manager, Mayor Chief of Police Infrastructure Services • • • • VP IT Infrastructure Services VP IT Operations VP Data Center VP Mobility Banking Retail VP Store Operations VP Sourcing VP Merchandising Chief Medical Officer VP Accountable Care VP Medicare/Medicaid Programs Energy VP Mobile Banking VP Payments Strategy VP Retail Banking Director Exploration Director Electric Vehicle VP Smart Grid 18
  • 19. 10 webcast de Predictions con IDG © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions 19
  • 20. IDC Custom Solutions Featured Practices Custom Analytics Practice Business Value Practice Make smarter, faster business decisions – and measure your market performance to make necessary adjustments. Shorten the sales cycle with ROI metrics that demonstrate the value of your IT solutions. Buyer Behavior Practice Increase market share through insights and analysis on the needs of your technology buyers. Integrated Marketing Practice Deepen engagement at every touch point with IDC branded social, mobile, and multichannel assets. Sales Enablement Practice Increase sales effectiveness and productivity for greater revenue generation. © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain Partnering Practice Maximize the returns of your partner investments. Thought Leadership Practice Elevate your global brand awareness and global media coverage. Emerging Markets Practice Expand and grow business in emerging markets. #IDCpredictions 20
  • 21. IDC Expertise Award © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions 21
  • 22. IDC Expertise Award El premio de IDC al mejor ponente, un reconocimiento a todos aquellos profesionales que contribuyen con su experiencia y aportación de conocimiento a que nuestras conferencias sean las mejor valoradas entre usuarios y proveedores del sector tecnológico. El diseño y la creación de IDC Expertise Award es obra del escultor Jorge Palacios, quien ha querido con esta obra reflejar la capacidad de nuestros ponentes para almacenar conocimiento así como su capacidad para transmitirlo. El año que viene organizaremos una subasta benéfica con la escultura origen de los premios. Estáis invitados a participar. © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions 22
  • 23. ¿Juegas para ganar o para no perder? © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions 23
  • 24. #IDCpredictions Predicciones 2014 IDC España 12 de diciembre de 2013
  • 25. Equipo de Predicciones IDC 2014 España Alberto Bellé Antonio Flores Isabel Montero Marta Muñoz Fernando Maldonado © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 26. Bienvenido a las predicciones de IDC España para 2014. Criterios: • Áreas de crecimiento. • Involucración de actores. • Disrupción. © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 27. Las 10 Predicciones 2014 # 1. El ligero crecimiento TI no compensa la caída de la voz tradicional # 2. El Smartphone se democratiza de la mano de fabricantes chinos # 3. OTT: la competencia se intensifica # 4. Internet entra en las cosas # 5. La experiencia de cliente se sitúa en el epicentro # 6. Big Data: La solución se acerca al problema # 7. Cloud: Del ahorro a la transformación # 8. Social Business se convertirá en una necesidad # 9. Seguridad: Los ataques llegan desde la tercera plataforma # 10. La transformación del departamento de sistemas © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 28. #IDCpredictions © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain © IDC Visit us at IDC.com and follow us on Twitter: @IDC 28
  • 29. #1 El ligero crecimiento TI no compensa la caída de la voz tradicional El mercado TIC caerá en 2014 un -0,7% 10.000 respecto a 2013. Wireless Data 2017 2016 2015 2014 2013 2012 2011 2010 IT (M€) de telecomunicaciones tradicionales Hardware total 10.000 TI crecerá un 0,3% © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 0 Packaged software total Services total Telecomunicaciones tradicionales decrecerán un -1,6% 2007 El segmento de software Total crece IT moderación. Total ICT con Telecom total 2017 2016 5.000 2015 2014 2013 2012 2011 2010 2009 2008 2007 2009 En 2014 los ingresos TI superarán a los 15.000 En el mercado TI, la brecha entre el segmento de hardware y 25.000 servicios crece. 2006 El mercado en 2014 será un 81% de lo que fue en 2008 2008 35.000 15.000 Wireless Voice 5.000 0 Los servicios en 2014 crecerán mientras que el hardware caerá. Fixed Voice Fixed Data 2007 Servicios de datos móviles superan en 2014 a los servicios de voz fija y datos fija. Telecomunicaciones (M€) 2006 45.000 15.000 2006 Industria TIC (M€) Los 55.000 ingresos en servicios tradicionales de telecomunicaciones caerán lastrados por la voz. Fuente: IDC 2013 #IDCpredictions
  • 30. #1 Contribución al crecimiento Contribución: - 980M€ Contribución: +850M€ Wireless Voice Fixed Voice Operations management Fixed Data Planning Applications Support services System Infrastructure Software Midrange Servers SP network Appl. Development and Deployment Implementation Volume Servers Enterprise Networks Training and education Smartphones Personal Computers Feature Phones High-end Servers Wireless Data PC Monitors Tablets Disk Systems Hardcopy Peripherals Tape Fuente: IDC 2013 © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 31. #1 Los mercados competitivos dicen otra cosa… •UCC •Security •Mobile services •Network &Equipment services •Cloud & Data center • Consumer content Telco © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain IT #IDCpredictions
  • 32. #IDCpredictions © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain © IDC Visit us at IDC.com and follow us on Twitter: @IDC 32
  • 33. #2 Tendencias sobre las conexiones móviles en España en 2014 Conexiones Móviles España 56.000.000 El número de líneas móviles bajó (-5%) en el 2012 y lo hará un (-2%) en 2013 55.000.000 En el 2014 el número de conexiones móviles se estabilizará 54.000.000 53.000.000 52.000.000 1 de cada 4 dispositivos móviles se venderá sin tarjeta SIM incluida 51.000.000 50.000.000 49.000.000 2010 2011 2012 2013 2014 Emerge un mercado de Smartphones de segunda mano Conexiones Móviles Fuente: IDC, Diciembre 2013 © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 34. #2 Los proveedores asiáticos apuestan fuerte: Smartphones de bajo coste para el consumidor Top 5 Vendedores, 2013 Ventas de dispositivos móviles en el tercer trimestre de 2013: 4.4(M) Mercado Total 3.4(M) Smartphones 1.0(M) Feature Phones Total ventas: 1.240 millones de $ Sistemas Operativos, 2013: Samsung 61% LG 5% Huawei 6% Sony 14% Nokia 15% Top 5 Vendedores "Smartphones", 2013 Android (91%) iOS (5%) Windows Phone (2%) BlackBerry (1%) Fuente: IDC, Diciembre 2013 Samsung 65% LG 6% Apple 6% Huawei 7% Sony 16% © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 35. #IDCpredictions © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain © IDC Visit us at IDC.com and follow us on Twitter: @IDC 35
  • 36. #3 Tendencias sobre los servicios OTT en España Conexiones de Móviles a Datos en el Network 35.000.000 30.000.000 Proveedores de servicios OTT han intensificado la competencia en los servicios de telecomunicaciones Las operadoras de servicios móviles verán OTT como una “oportunidad” 25.000.000 20.000.000 La mayoría de los proveedores de servicios OTT carecen de funcionalidad en su plataforma 15.000.000 10.000.000 5.000.000 Los servicios OTT crean una era de comunicaciones fragmentada 2010 2011 2012 2013 2014 Conexiones de dispositivos móviles a datos en el network - mínimo una conexión al mes. Fuente: IDC, Diciembre 2013 © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 37. #3 El uso de mensajes SMS “push” se aproxima a niveles marginales Las operadoras de móviles necesitan compensar la disminución de ingresos generados en los servicios de voz y mensajes (SMS) Total de SMS enviados 8.000.000.000 7.000.000.000 6.000.000.000 Las empresas (Banca) mantienen el uso de SMS más que el consumidor 5.000.000.000 4.000.000.000 3.000.000.000 Emerge el uso de “WhatsApp” para ejecutar campañas push de marketing 2.000.000.000 1.000.000.000 0 2010 2011 2012 2013 2014 El uso de mensajería SMS llegará a un nivel marginal Total de SMS mandados por año Fuente: IDC, Diciembre 2013 © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 38. #IDCpredictions © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain © IDC Visit us at IDC.com and follow us on Twitter: @IDC 38
  • 39. #4 ¿Qué es Internet de las Cosas? IDC’s definition The Internet of Things is a network connecting — either wired or wireless — devices, or things, characterized by autonomous provisioning, management, and monitoring. The IoT is innately analytical and integrated. Mobility-enabled, or wireless, IoT is included in what IDC refers to as the 3rd Platform — the next technology platform for growth and innovation. Components of IoT include Devices managed by intelligent systems, Connectivity (including service enablement), Platforms (device, network, and application enabled), Analytics/social business Applications and vertical industry use cases Security and professional services designed to ensure reliability, SLAs and quality of service [QoS] #IDCpredictions © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain © IDC Visit us at IDC.com and follow us on Twitter: @IDC
  • 40. #4 El futuro de IoT en Europa Forecast Assumptions WW IoT Revenue ($ Trillion) 10 09 08 07 06 05 04 03 02 01 - 09 Actualidad: 6bn personas y 750mn de edificios conectados a redes 05 25% CAGR 2012 200 billones de cosas y dispositivos conectados a redes en 2020 2013 2014 2015 2016 2017 2018 2019 2020 Fuente: Worldwide Internet of Things (IoT) 2013–2020 Forecast: Billions of Things, Trillions of Dollars. IDC # 243661 Europa Occidental representa 1820% de las predicciones mundiales Ingresos mundiales de IoT pasarán de $4.8 (2012) a $8.9 trillones en 2020 CAGR 7% en los próximos 7 años. M2M en Europa Occidental supondrá aproximadamente un 25% del total de ingresos de IoT en 2020 © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 41. #4 Ecosistema creciente y cambiante IT, SIs & Vendors SPs and Mobile operators Others Public Sector © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 42. #IDCpredictions © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain © IDC Visit us at IDC.com and follow us on Twitter: @IDC 42
  • 43. #5 La Experiencia del Cliente #IDCpredictions © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain © IDC Visit us at IDC.com and follow us on Twitter: @IDC
  • 44. #5 Importancia de los Procesos M2M Movilidad Coche evalúa daños Centros de Contacto Conectividad Coche notifica daños aseguradora Big Data/ Analytics Aseguradora abre incidencia y contacta cliente Aseguradora acuerda con cliente envío de técnico para reparar daños Seguridad CRM Centros de datos © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 45. #5 Cambios en la Experiencia de Cliente Proactividad Visión 360ºC Personalización Continuidad y Tiempo Real © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 46. #5 Mejora en la Experiencia de Cliente Mejora la Experiencia del Cliente Diferenciación Valor Añadido © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 47. #5 Capacidad de adaptación © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 48. #IDCpredictions © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain © IDC Visit us at IDC.com and follow us on Twitter: @IDC 48
  • 49. #6 Big data: Oportunidades en el universo digital © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 50. #6 Todos los negocios serán de conocimiento © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 51. #6: Big data: el reto está dentro Optimizado Gestionado Repetible Oportunista Ad Hoc © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 52. #IDCpredictions © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain © IDC Visit us at IDC.com and follow us on Twitter: @IDC 52
  • 53. #7: Cloud: el núcleo de la tercera plataforma Transformación en servicio Negocios basados en conocimiento IT en todos los dispositivos De conectividad a conexión Cambio de paradigma © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 54. #7: Aprendiendo a compartir DC cliente DC proveedor Dedicado Propiedad + + + - Gestión Compartido Ubicación Integración + Escalabilidad Personalización Rendimiento Disponibilidad © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions + 54
  • 55. #7: Hacia un mundo híbrido Oficinas Puntos de venta Enterprise Datacenter Trabajadores móviles Teletrabajadores Collocation/Hosting Proveedores/ Partners SaaS Clientes PaaS IaaS Fuente: IDC Maturity Model; Cloud – A Guide for Success , March 2013 © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 56. #IDCpredictions © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain © IDC Visit us at IDC.com and follow us on Twitter: @IDC 56
  • 57. #8 Las redes sociales no son solo para vender Redes sociales Social Business Comunicación interna Customer engagement Relación de valor entre empleados Revenue creation Mayor vinculación con la empresa Building loyalty Facilitador de la innovación Thought leadership Retención del talento SEO Aprovechamiento del conocimiento Reducción de costes Compartición de información mejorada Trabajo en equipo y cultura cooperativa Áreas de mayor potencial: I+D Operaciones y distribución Marketing y ventas Servicio al cliente Soporte técnico © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 58. #8 Retos del análisis de datos sociales © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 59. #8 Dos aproximaciones analíticas Gestión del rendimiento Cuadro de mandos Hacerse preguntas en función de los datos Descubrimiento e innovación Responder preguntas Métricas Plataforma de exploración Análisis ad hoc © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 60. #IDCpredictions © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain © IDC Visit us at IDC.com and follow us on Twitter: @IDC 60
  • 61. #9 Está pasando… DESTRUCCIÓN …y pasará CLOUD JAVA MALWARE ATAQUES DIRIGIDOS © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain SEGURIDAD OFENSIVA #IDCpredictions
  • 62. #9 Nuevo caldo de cultivo para amenazas estructuradas Grandes repositorios de información Nuevos canales Políticas de seguridad estándares Inconsistencia de plataformas Dificultad de control de la interacción Enmascaramiento de ataques Trazabilidad de la información Identificación de puntos débiles © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain Políticas no definidas #IDCpredictions
  • 63. #9 Aproximación holística a la seguridad Saber lo que se trata de proteger, y de quién Exigencias y políticas de seguridad claras Observar cómo las soluciones encajan con las necesidades Evaluación objetiva de la seguridad Adopción e integración eficaz Planificar, diseñar, implementar, operar, optimizar, dar soporte WE Security appliance units 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 1Q12 2Q12 3Q12 4Q12 1Q13 UTM © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain Firewall CM IDP #IDCpredictions VPN
  • 64. #IDCpredictions © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain © IDC Visit us at IDC.com and follow us on Twitter: @IDC 64
  • 65. 10# Transformación departamento de sistemas Misión Modelo operativo Relación Staff Soporte Proyectos Cautivos Impulsor Servicios Fidelizados Técnico Negocio KPIs Operaciones Organización Silos Arquitectura Técnica © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain Valor Colaborativa Negocio #IDCpredictions
  • 66. #10 Orientación a servicios: Demanda Demanda de servicio. Facturación Demanda Entrega Catálogo La gestión de demanda consiste no sólo en la identificación de nuevos servicios de forma proactiva, cogeneración, sino su exposición en un catálogo y la gestión del ciclo de vida de los mismos (ej. Cuándo descatalogarlos) Producción © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 67. #10 Orientación a servicios: Catálogo Catálogo de servicios. Facturación Demanda Entrega Catálogo Producción © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain La orientación a servicios parte de la de definición de un catálogo de servicios en el que se establecen precios/coste de cada uno en términos entendibles por el usuario. Este presenta “servicios finalistas” (autoservicio) tanto comunes (PC, cuenta de correo, cuenta SAP,…), como específicos (a medida de un negocio). #IDCpredictions
  • 68. #10 Orientación a servicios: Producción Facturación Demanda Entrega Catálogo Producción © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain Producción de servicio. Existen distintas áreas clave en la producción de los servicios: arquitectura, gestión, servicios específicos, servicios comunes y recursos TIC. Los últimos involucrados en la entrega de servicios finalistas y, por tanto, con foco en su entrega. #IDCpredictions
  • 69. #10 Orientación a servicios: Entrega Entrega de servicios. Facturación Demanda Entrega Catalogo Foco en la entrega de servicios para una mejor definición y descomposición de los mismos. Búsqueda de homogeneidad como medio para buscar economías de escala. Además, cada servicio entregado tiene un acuerdo de nivel de servicio asociado. Producción © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 70. #10 Orientación a servicios: Facturación Facturación del servicio. Facturación Demanda Entrega Catálogo En cada servicio se repercuten los costes (gastos externos, personal propio e inversión). Este reparto se realiza conforme al uso que hace cada servicio de los recursos tecnológicos. A cada departamento se le transfiere el coste unitario por el número de unidades que utiliza de cada servicio. Producción © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 71. #10 De la operación a la transformación Responsable de la Innovación Cercanía al cliente y valor Rol aspiracional: innovador 2014 Custodiar los servicios TI Arquitectura IT Broker de servicios Rol esencial: facilitador  Rol tradicional: prestador e integrador de servicios TI Operación Mantener Construir Agente cambio Arquitectura de negocio Rol de valor añadido: impulsor Comprar Transformación Gestión servicios © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain Arquitectura Transformación de negocio #IDCpredictions
  • 72. #10 Rol aspiracional: innovación El trabajo más importante del Omnicanalidad CIO durante los próximos años Pagos móviles será identificar formas de Telemedicina combinar los ingredientes de la Detección del fraude tercera plataforma… Etc.
  • 73. Las 10 Predicciones 2014 # 1. El ligero crecimiento TI no compensa la caída de la voz tradicional # 2. El Smartphone se democratiza de la mano de fabricantes chinos # 3. OTT: la competencia se intensifica # 4. Internet entra en las cosas # 5. La experiencia de cliente se sitúa en el epicentro # 6. Big Data: La solución se acerca al problema # 7. Cloud: Del ahorro a la transformación # 8. Social Business se convertirá en una necesidad # 9. Seguridad: Los ataques llegan desde la tercera plataforma # 10. La transformación del departamento de sistemas © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions
  • 74. Financial Services: 2014 Top 10 Predictions Embarking on the Decade of Value Creation Alex Kwiatkowski Head, Financial Insights Europe
  • 75. 2014 Predictions Goal: Identify trends that impact financial institutions’ business and technology decisions. Process: Drawn from Insights and IDC studies, industry contacts, and our own industry experience. Time Frame: Predictions are focused on 2014, but will have a long-range impact. Interdependence: All 10 Predictions are interdependent and are not in order of importance. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 75
  • 76. 2014’s Battles on the 3rd Platform Key IDC Themes for 2014 Escalation – “Put up or shut up" investments to reach global scale. Consolidation – Around a small number of big "winners" in mobile platforms, cloud infrastructure, and cloud solution platforms/marketplaces. LOBs SPs Innovation – An explosion of innovation on the new platform, with up to millions of new "killer" apps and solutions. "Developers, developers, developers, developers!" will be the strategic mantra of 2014. Value Migration – The 3rd Platform will cannibalize 2nd Platform markets. Value will also migrate within the 3rd Platform: redefining competitive advantage and disrupting leadership ranks, in the IT industry, and every other industry. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 76
  • 77. Key Business Drivers Regulatory Pressure Customer Engagement Increased Efficiencies © IDC Visit us at IDC.com and follow us on Twitter: @IDC 77
  • 78. Financial Services 2014 Top 10 Predictions Predictions #1 - #10 …in no particular order…. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 78
  • 79. 1. Overall IT Spend In Financial Services Exceeds $430 Billion in 2014 and Will Exceed Half Trillion Dollars by 2020; Consolidation and Cooling Emerging Markets Making Impact AP: 5 year CAGR IT Spend: Banking 6.84%; Insurance 5.6%; Capital Markets 6.2% Core banking and insurance deals heating up Global and super regional’s key to growth Europe: 5 year CAGR IT Spend [1] : Banking 2.71%; Insurance 2.4%; Capital Markets 2.2% Institutions focus will be to improve cost-to-income ratios Newly sanctioned IT transformation projects beyond regulatory requirement increase ROW: 5 year CAGR IT Spend [1] : Banking 8.49%; Insurance 7.8%; Capital Markets 5.7% Decreasing interest rates forcing banks to be more cost-conscious Mobile will continue to be hot bed for investment NA: 5 year CAGR IT Spend: Banking 4.23%; Insurance 3.7%; Capital Markets 3.6% Retail, risk and compliance, core processing and payments key investments Bank failures continue to decline, little de novo growth seen [1] Regions for Spending Guides (1) AP; (2)Europe; (3)Latin America, Middle East and Africa as ROW; (4)NA © IDC Visit us at IDC.com and follow us on Twitter: @IDC 79
  • 80. 2. Institutions Will Leverage Their Investments of the Past 3 Years Improving Compliance Data Management With New Initiatives to Extract Additional Business and Operational Value With Analytic-Based Capabilities. Similar trend, yet at a slower paced compared to Europe and US Risk management initiatives and big data and analytics will continue to be active projects in APAC Data management investments remain high Compliance initiatives around MiFID II, EMIR and Dodd-Frank and FATCA Data collection, dissemination and reporting are key areas Data management key investment for both efficiency and innovation Near term regulatory requirements addressed Smart technology around credit risk management and financial security intelligence lead initiatives Effective data management and analytical capabilities driving global organizations based in NA Legacy and distributed data still a concern as focus turns towards improving middle and back office © IDC Visit us at IDC.com and follow us on Twitter: @IDC 80
  • 81. 3. All Modernization And Improvement Initiatives Must Include Three Components To Be Successful (Technology, People, and Processes); We've Focused Too Long on Technology in a Vacuum and in 2014 We'll See The IT Organization Become More Important Leading banks hiring executives outside of banking Core refreshments continue to be most complex IT initiatives Must have ability to modify, streamline and standardize processes Most long-established institutions have requested IT to be customized to fit existing processes – trend needs to be reversed Overall cost of new technology may not have desired returns Significant change now gives the end-user and business lines more power on strategic IT decisions Bucking the trends in NA and Europe, transformational projects will mostly focus on IT projects Aging legacy platforms and successful transformational projects makes NA prime for additional modernization Growing importance will be placed upon processes and people © IDC Visit us at IDC.com and follow us on Twitter: @IDC 81
  • 82. 4. The Most Successful Financial Institutions in 2014 Will Be Those Who Can Deliver An Enhanced Omni-Channel Experience To Their Customers And Prospects, Using New Enabling Technologies And Supported By Appropriate Business Processes. Focus will shift to improving service levels, increased data visibility, and valuecreation Analytics and middleware to provide geography-agnostic financial products Adapt old strengths into new channels for best of both worlds solutions Increase the use of self service, particularly across online, mobile and social Inclusion of PFM tools as part of the experience will increase Video continues to be out of reach for most, but becoming more reliable Focus continues to be on client acquisition and retention Architectural platforms for newest channels were rushed to market, and will need further updates and refreshes Branch continues to be a key component of omni-channel experience Technology owned by customer will become increasingly involved in process both at the branch and outside of the branch Biometric technology finally gets traction © IDC Visit us at IDC.com and follow us on Twitter: @IDC 82
  • 83. 5. Core Transformation Projects Will Create Opportunities For Banks To Out-Innovate Their Peers, Giving Innovators Years Of Technology Advantage Over Core Banking Laggards. Increase in number of core banking projects – particularly channels, risk and compliance, and integrated data management Hot markets for core modernization include: Australia, Taiwan, Malaysia, Singapore and Hong Kong No major conversions, however the core transformation initiatives will commence in earnest in 2014 Mid tiered institutions will look to the cloud as a delivery platform for core, while large institutions favor premise based In Latin America, core banking solutions are second only to fraud detection with regards to future investment Customized, internally developed solutions and packaged software could become a viable alternative to large core solutions Foreign owned institutions in the US will begin to leverage real-time core systems to introduce new products No significant US core replacements will be completed in 2014 © IDC Visit us at IDC.com and follow us on Twitter: @IDC 83
  • 84. 6. Consumers Will Become the Disruptors In Financial Services by Minimizing Their Interactions With Their Primary Institution And Increasing The Use Of A Variety Of Purpose-Built Apps That Provide Immediate And Focused Value. Due to conservative regulation in most Asian countries, consumers are left with mostly plain financial options Asia’s emerging middle class creates new opportunities for innovation Mobility remains biggest disruptor Number of finance specific apps continue to proliferate creating challenges for both institutions and customers alike Transformation continues to be muted due to the challenges of achieving scale and winning customer share Transactions, both physical and digital, continue to grow Mobile apps relegated to a specific piece of population and does not pose significant risk Mobile payments and potential impact of telcos still uncertain Functionally specific financial apps from non-banks continue to erode financial institutions ability to remain central Will continue to see specific apps built that only do one thing, but do it well – this will require an app strategy to be developed at many financial institutions © IDC Visit us at IDC.com and follow us on Twitter: @IDC 84
  • 85. 7. Lured by their Aggressive Growth in Premiums, Insurers Continue to Pay Close Attention to the Emerging Market Nations in Developing Asia and Latin America China opens up compulsory third party liability motor insurance market to foreign participation ASEAN nations (Thailand, Indonesia, Malaysia and Philippines) represent largest opportunities for growth European maintains 33.3% of global insurance market Expansion efforts overseas due to competitive home market Pension fund reform measures will drive urgency for private life insurance products Massive investments in Latin America around commercial lines such as property, credit and surety Instruments like index-based weather insurance solutions emerge in Mexico North America maintains 30.2% of global insurance market Expansion efforts overseas due to competitive home market © IDC Visit us at IDC.com and follow us on Twitter: @IDC 85
  • 86. 8. The Battle for Dominance on the 3rd Platform Begins as Firms Move From Ad-hoc, Repeatable, to Managed Initiatives and New Application Mash-ups that target Value Creation in Customer Acquisition, Market Intelligence, and Operations. Banks begin to shift IT budgets toward innovation and next generation solutions designed for 3rd platform Human-centered design will become a discipline in application development Cloud initiatives gain in acceptance Increased demand of real-time analytics to the business lines Increase use of private cloud for operational efficiencies / effectiveness and internal collaboration purposes becomes a regional priority Top challenges – skills, securing budget, developing performance metrics Big data analytics moves from theory to practice, leading use cases emerge and over deliver value While 3rd platform technical acceptance grows, staff and business models reengineering emerges as leading challenges No slowing in cloud adoption. Sectors advance at different paces, in different directions. SaaS continues to take share from the packaged software market. Big data market growth moves up the stack – analytics and applications, VC investments in BI/Analytic Tools. Information security enters a disruptive era, Buyer demand heats up for secure mobility standards. © IDC Visit us at IDC.com and follow us on Twitter: @IDC 86
  • 87. 9. Investment In Risk Management Information Technologies, Services and Skills Exceeds $71B in 2014, as Firms Industrialize Credit and Market Risk Systems, Operational Risk Disciplines Get Renewed Support, and Management Learns to Sell Risk Generous budgets for risk initiatives. Hong Kong, Singapore, ASEAN region Credit analytics, liquidity and asset liability management, information and cyber security, enterprise risk dashboards and reporting. Enterprise data management and skilled risk management staff key challenges 2014 stress tests to influence IT investment budgets, tighten compliance reporting, liquidity modeling, insulating from counterparty and further systemic shocks. Principles for risk data aggregation and reporting, derivative markets transparency dominate vendor attention and infrastructure renewal Risk initiatives take top seat in infrastructure modernization in 2014 Leading initiatives are retail and claims fraud, core analytics for consumer credit and capital management, and operational risk. Demands increase for management consulting, systems integration Derivates market reform, risk data aggregation, LEI integration, and CCAR 2014 changes draw management and vendor attention New wave of treasury service platforms will focus on liquidity risk, asset financing, mobility and multi-bank solutions Fraud analytics drives more vendor M&A and venture investments, specialized services © IDC Visit us at IDC.com and follow us on Twitter: @IDC 87
  • 88. 10. Mobile and "Alternative" Payment Adoption Will Remain Muted In 2014 As A Wide Array Of Providers Try To Find A Value Proposition That Resonates For Both Merchants And Consumers. While some areas build out NFC, focus remains on payment functionality and security Payment data analytics will focus on fraud, risk analytics, and cross-sell opportunities No significant shift in 2014, modest enthusiasm around mobile payments Activity will be focused on services like interactions, loyalty, ticketing, couponing, and targeted marketing Latin America market continues to make small steps towards solidifying a mobile payment strategy Solutions targeted towards the unbanked and under-banked may focus on basic applications like m-commerce, account transfer and bill payments ISIS and MCX consortium solutions will stir more press interest than consumer interest NFC continues to be unsettled in the near term, particularly because of modest early adoption and presence of different technologies © IDC Visit us at IDC.com and follow us on Twitter: @IDC 88
  • 89. Essential Guidance IT spend continues to grow, strongest in developing regions Need to look beyond GRC as a burden and focus on ways to drive value Reducing expenses and finding new revenue streams to help drive down efficiency ratios Third platform will allow legacy upgrades to occur faster and cheaper Key business drivers in 2014 (and beyond): • More regulatory pressure • Deeper customer engagement • Desire to increase efficiency © IDC Visit us at IDC.com and follow us on Twitter: @IDC 89
  • 90. Feliz Navidad y Próspero Año 2014 © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain #IDCpredictions 90
  • 91. #IDCpredictions @IDCSpain © IDC Visit us at IDC.com and follow us on Twitter: @IDCSpain IDC Research España #IDCpredictions 91