1

Homestead infrastructure development
private limited
SANGAM LALSIVARAJU

Roll no: 138
Industry overview
2

Market size of real estate in India
80

FDI in real estate as a per cent of total
FDI in India
14

70...
Company Profile
3




Homestead, a London-based real estate
company

Michael Schumacher World Tower

House of brands- sp...
Project Title and Project Objectives
4

Title: Market Research

Objectives:


To create awareness in the market regarding...
Work Assigned/Academic Linkage of the work
5



Primary research to explore the market needs



Following up the potenti...
Project Findings
6



Market slowdown



Luxury means abundant space



Consultants prefer to the projects which are in...
Project Objectives and Findings
7


Scenario

: Market is down



Emerging trend : Builder

Reasons for Apartment living...
Recommendations to Company & Learnings
8

Recommendations to the Company


Digital marketing



Promoting through news l...
9

THANK YOU
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Cip presentation , summer internship at Homestead infrastructure pvt ltd

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Cip presentation , summer internship at Homestead infrastructure pvt ltd

  1. 1. 1 Homestead infrastructure development private limited SANGAM LALSIVARAJU Roll no: 138
  2. 2. Industry overview 2 Market size of real estate in India 80 FDI in real estate as a per cent of total FDI in India 14 70 66.8 60 50 50.1 53.3 70.14 12 12.3 11 10 56.5 11.5 10.3 8.9 8 40 6 30 4 20 3 2 10 0 0 0.7 2006 FY08 FY09 FY10 USD(BILLION) Source: BMI, Aranca Research FY11 2007 2008 2009 2010 2011 FY12 % of FDI Source: Dept of Industrial Policy & Promotion, Aranca Research 2012
  3. 3. Company Profile 3   Homestead, a London-based real estate company Michael Schumacher World Tower House of brands- sports  USP is BBR ( Boutique Branded Residencies)  Human Architecture  Strategic partnership with IBM  Affiliated by UK Green Building Council, Indian Green Building Council ACE by Maria Sharapova
  4. 4. Project Title and Project Objectives 4 Title: Market Research Objectives:  To create awareness in the market regarding Homestead.  To understand the growing reasons of independent housing.  To make potential real estate brokers as associates of Homestead.  To know the current scenario of real estate in Delhi & NCR.  To know the consumer preferences towards luxury.  To know the other emerging trends in real estate.
  5. 5. Work Assigned/Academic Linkage of the work 5  Primary research to explore the market needs  Following up the potential respondents to generate business  Secondary research to provide market intelligence for the company
  6. 6. Project Findings 6  Market slowdown  Luxury means abundant space  Consultants prefer to the projects which are in the pre launch stage rather than the projects which were already launched and bookings were going on.  Most of the property brokers do prefer to conventional means of doing the business than doing it by digital.
  7. 7. Project Objectives and Findings 7  Scenario : Market is down  Emerging trend : Builder Reasons for Apartment living Society 11% Other 9% Price 35% Luxury means Others, 5 Clubs, 9 Rich specifications, 3 9 Brand, 8 Additional facilities 18% Architecture, 18 Maintenance 15% Secured 12% Abundant space, 21
  8. 8. Recommendations to Company & Learnings 8 Recommendations to the Company  Digital marketing  Promoting through news letters  Promote the builder along with the project Learning  Interpersonal skills  Prioritizing the tasks  Corporate culture
  9. 9. 9 THANK YOU
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