Cip presentation , summer internship at Homestead infrastructure pvt ltd
Homestead infrastructure development
Roll no: 138
Market size of real estate in India
FDI in real estate as a per cent of total
FDI in India
Source: BMI, Aranca
% of FDI
Source: Dept of Industrial Policy &
Homestead, a London-based real estate
Michael Schumacher World Tower
House of brands- sports
USP is BBR ( Boutique Branded
Strategic partnership with IBM
Affiliated by UK Green Building
Council, Indian Green Building Council
ACE by Maria Sharapova
Project Title and Project Objectives
Title: Market Research
To create awareness in the market regarding Homestead.
To understand the growing reasons of independent housing.
To make potential real estate brokers as associates of Homestead.
To know the current scenario of real estate in Delhi & NCR.
To know the consumer preferences towards luxury.
To know the other emerging trends in real estate.
Work Assigned/Academic Linkage of the work
Primary research to explore the market needs
Following up the potential respondents to generate business
Secondary research to provide market intelligence for the
Luxury means abundant space
Consultants prefer to the projects which are in the pre launch stage rather
than the projects which were already launched and bookings were going on.
Most of the property brokers do prefer to conventional means of doing
the business than doing it by digital.
Project Objectives and Findings
: Market is down
Emerging trend : Builder
Reasons for Apartment living
Recommendations to Company & Learnings
Recommendations to the Company
Promoting through news letters
Promote the builder along with the project
Prioritizing the tasks