Hindustan Unilever Limited
India's largest Fast Moving Consumer Goods
company, touches the lives of two out of
With over 35 brands spanning 20 distinct
employees, with turnover of around
Rs.25,206 cr 2012-13
HUL is a subsidiary of Unilever, strong local
roots in more than 100 countries across the
globe with annual sales of €51 billion in 2012
REASON TO THINK FOR
Brand Reputation and Publicity
Keeping up with the Competition
New Revenue Opportunities
INDIAN FMCG SECTOR
FMCG industry is characterized by low
margins. Mainly classified into premium
segment and popular segment.
FMCG industry represents nearly 2.5%
of the country’s GDP.
Industry has tripled in size in past 10
years, 17% CAGR in the last 5 years.
Rural India accounts for more than 700
Major concerns lies with high
inflation, rising cost of input, rupee
depreciation, infra bottlenecks.
PESTEL ANALYSIS FOR
INDIAN FMCG INDUSTRY
Political stability higher the stability better the
Taxation policy is closely watched by the
Norms related to subsidies and trade
focusing on the import and export of goods.
labor law protecting the work force, child
Interest rate directly impact the profit and
For the tax rate and exchange rate the
relation is directly correlated.
National income with more growth of income
amount spend increases and organization
Similar goes with economy a strong
developing economy helps the market grow.
Social Factors: Demography helps to better segment
race, gender, age, family, religion.
Distribution of income in particular region.
Changes in life style with time.
Education and awareness among the
consumer for the product and their
Technology Factors: Advancement in technology helps in
economies of scale.
Discoveries and innovation open new
To overcome the issue of obsoleteness.
Research and development for the market
and what all steps required to survive.
Environment Factors: Awareness of the environment you are
Global warming, water sewage and the air
Legal Factors: To have fair employment law into practice.
Laws which would protect the consumers.
Industry-specific rules as what all required
to run your process.
To have sustained growth, lower
environmental impact and positive social
Promoting hand washing, ensuring safe
drinking water, project express where by
reaching to rural India.
Reaching more customer, product in each
category, last mile reach has helped the