Your SlideShare is downloading. ×
Google for Entrepreneurs
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Google for Entrepreneurs

970

Published on

During Google for Entrepreneurs week, the Google staff in Austin shared the best tips and practices in using Google for businesses. This slideshare contains information gleaned from those …

During Google for Entrepreneurs week, the Google staff in Austin shared the best tips and practices in using Google for businesses. This slideshare contains information gleaned from those presentations. I then presented this Google information at a bloggers conference in San Antonio called BlogITSA!

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
970
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Get found on Google3.6 billion searches everydayHalf of the businesses around the world still don’t have a website97 percent of customers research a product, service online
  • You cannot pay to rank higher on organic search results in Google
  • Find out how Google sees your siteSign up for alertsTell Google about your sitehttp://youtu.be/COcl6ax38IY
  • How doAdwords and Adwords Express work? Advertisers pay for clicks. There’s no contracts, no spending amount, you can control what you spend. Adwords Express allow you to reach people within a 15 mile to 40 mile radius of your business.
  • http://www.howtogomo.com
  • What is Google Analytics? A free and easy to use web tool that will give you unique insight into search behavior and visitor behavior for your site along with demographic information.Where are visitors coming from?What keywords did they use?Am I creating effective content?How can I improve site interaction
  • Monitor the web for interesting new contentHourlyDailyWeeklyUp to 1,000 different termsMonthlyKeep tabs on competitors, industry and more
  • Google Local is basically a business directory
  • Google Plus is the second largest social network with 359 million active users. It passed up Twitter in January of 2013, but still trails behind Facebook with 500 million users
  • 400 million usersOne log-in to do all of the things to manage your business in a single placeI
  • Email - $50 per year per userDocsCalendar Drive
  • Go to the annual Google for Entrepreneur’s event in Austin in October of every year
  • Transcript

    • 1. Google for Entrepreneurs By L.A. Lorek @lalorek For #BlogItSATX @SiliconHillsNew
    • 2. Where to Start? GYBO.com
    • 3. Why? It’s very important you’re not digitally invisible
    • 4. How to Rank High on Organic Search? Content is key – be engaging – use important keywords – keep up to date
    • 5. Google Webmaster Tools https://www.google.com/webmasters/
    • 6. Search Engine Marketing • Google offers two options • Google AdWords • GoogleAdWords Express- for smaller businesses • http://www.google.com/awexpress
    • 7. Howtogomo.com This year, there is one mobile device for every human being on the planet
    • 8. Google Analytics
    • 9. Google Trends • http://www.google.com/trends • Trends go back to 2004 • Trends will let you know what’s popular in Google Search • Another way to make your site more relevant
    • 10. Google’s network of SMB partners • http://www.google.com/partners • ReachLocal.com – in San Antonio • Yodle.com – in Austin
    • 11. Google + for Businesses • Integration with local pages, calendar, Gmail and YouTube • Connection – through hangouts – a video chat with up to nine other people. • Verify your Google + page to unlock features such as higher visibility in Google search • Custom URLs
    • 12. SEO Strategy - Merge Google + and YouTube - Use Hashtags # to encourage discoverability - Add a Google + Badge to your site - Google + Ripples – identify brand advocates For more information: http://www.googleplusdaily.com/
    • 13. What’s New? Google Helpouts https://helpouts.google.com/home
    • 14. More Google • Google’s cloud – Cloud.Google.com • Google’s Apps for business • http://www.google.com/intx/en/enterprise/a pps/business/
    • 15. http://www.google.com/entrepreneur s
    • 16. THE END

    ×