3. The ITalian Market Opportunity
Our offer: YOUR person in Italy!
You’ll be 100% present in the Italian market
with a fully-dedicated in-country manager:
REPORTING into you like any other employee of your company
PUSHING exclusively for your SALES
exclusively and totally dedicated to YOUR products
building-up YOUR revenues only.
The money you invested in the country is ALL invested in pure revenues
and you have the TOTAL control on it.
•… NOT a distributor, but a “virtual-real” branch!
• … avoiding ALL the connected problems and issues
7. The Italian Market Opportunity
Operational advantages: numbers, numbers!
Example: an IT software co. with av. revenues in Italy of 500.000 Euro
Traditional distribution model getITaly innovative solution
(Outsourced sales approach)
(= 40% on the price list) 200.000 € (= 25% on the price list) 125.000€
NO dedicated local people Dedicated person/acting Country Manager
Annual marketing support 50.000 € 45.000€ +10% commissions
for basic services like Uncountable plus & benefits including
• Vendor pricelist published in the distributor Direct prospecting and development of partners/clients
website Forecast/pipeline management, control and reporting
• Newsletter to WARs Direct delivery of sales & technical training courses
• Training room (but fee-based courses) “Real” presence & facility (dedicated office location,
telephone line, business card, demo management,...)
Local marketing communication and brand perception
generated by a direct presence as a perfect flywheel
Bottom line: a 9-24 month Sales Rep project is significantly more effective, faster, and less
expensive than opening up your local sub!