The Nissan Cube is attempting to position itself as a ‘Mobile Device’ for the 18-24
Demographic by creating nontraditional campaigns that are creative and interesting
There are a lot of things that the target
demographic, men and women between the
ages of 18-24, believe in. However, they are
seldom on the same page. Trends come and go,
and everyone identifies themselves through a
clique, while individualizing themselves. Yet,
throughout it all, there is one thing that Gen Y
believes in through and through: honesty. To the
Internet generation: the answers are just a
mouse-click away, so just cut the crap
SCREEN-PRINTED NEWSPAPER CAMPAIGN
Screenprint varying opacity photographs and statistics on old newspapers,
wrap up in-front of morning newspapers and tie with police-tape.
To be delivered with morning paper.
EVERY YEAR, FACT:
840,000 OBJECTS IN
PEOPLE DIE IN MIRROR ARE
BLIND-SPOT CLOSER THAN
RELATED CAR THEY APPEAR.
It didn’t take a genius to figure out we’d make more So basically, you’ve been guessing where the car
money if our cars didn’t crash. behind you actually is. Well that’s safe.
Welcome to life beyond the blind spot. Welcome to life beyond the blind spot.
Keeping in mind the interest of localized sustainability as an
important trend for this demographic, as well as ideating the
incorporation of The Cube as a integrated ‘lifestyle’ device,
the initiation of the transperancy campaign will begin by
bringing together community artists in a mass newspaper
recycling campaign. They will come together to collect
newspapers, create copy, highlight information and
screenprint. Future implications include graffiti or murals and
other forms of urban community art. This will serve to initiate
the general awareness angle and positioning Nissan as
providing information that matters as localized art-forms.
Good things always come in 3’s, take the 3
stooges for instance or perhaps the 3 wisemen, 3
blindmince, a 3 ring circus and of course things
that are 3 dimmensional. Lets face it , 3 is a
powerful number and always has been. So now
let us introduce you to Nissan, to the third power.
Nissan Cubed is a whole new way of having
convenience to the third power, triple-supped on
wheels with technology x 3. This is life in the 3rd
dimension: Nissan Cube, Life to the third power.
speed, to the third power. technology, to the third power.
Creating a free iPhone App where the demographic
can compete in real time against other people in
a game of Rubrik’s Cube for a chance to win a free
car and various gift certificates to local retail locations