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Ecls Social Web Nov 2008


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Web 2.0 presentation for ECLS, Coralville, IA Nov 2008

Web 2.0 presentation for ECLS, Coralville, IA Nov 2008

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  • Transcript

    • 1. With a little help from our friends: the social web ECLS Tech Tips November 21, 2008 Louise Alcorn Reference Technology Librarian West Des Moines Public Library
    • 2. What is the Social Web?
      • Also known as social software and social networking.
      • Allows you to share with your colleagues, friends, family and strangers.
      • Allows you to share your writings, thoughts, videos, music, pictures and more.
      • Essence of the whole “Web 2.0” thing
      • It’s the Wave of the Present
    • 3. Web 2.0
      • “ While the old Web was about Web sites, clicks, and “eyeballs,” the new Web is about communities, participation and peering . As users and computer power multiply, and easy-to-use tools proliferate, the Internet is evolving into a global, living, networked computer that anyone can program. Even the simple act of participating in an online community makes a contribution to the new digital commons – whether one’s building a business on Amazon or producing a video clip for YouTube, creating a community around his or her flickr photo collection or editing the astronomy entry on Wikipedia.” – Wikinomics, Don Tapscott & Anthony D. Williams
    • 4. Features of the Social Web
      • Simple publishing – “anyone can do it”
      • Tagging
      • Friends / Contacts
      • Comments
      • Recommendations / Ratings
      • Feed publishing
      • Share, share, share!
      • (Not all social services have all features)
    • 5. Simple Publishing
      • Little to no markup language skills necessary.
      • Usually it’s create, click, and publish.
    • 6. Tagging
      • The act of adding descriptive keywords to an item.
      • Simple metadata
      • “folksonomy”
    • 7. Friends / Contacts
      • By making another account holder your “friend” you are automatically kept up to date with what that person is doing in the system.
      • Creates connections between people with similar interests.
      • It’s why many users go on the Web at all.
      • Submit your opinion(s) on the creations of others.
      • Others submit their opinions on your creations, or on other commenters’ posts.
      • Can often be edited/deleted by original creator as required.
      • Can also be limited to a group of users (in some cases).
    • 9. Recommendations: Two Styles
      • Automated based on previous experiences
        • LibraryThing (Suggester and UnSuggester)
        • (radio/music)
      • User generated recommendations
        • Ratings (YouTube)
        • Digg It
    • 10. Feed Publishing
      • RSS / ATOM
      • Allows people to subscribe to your information
      • Users receive information quickly and with little effort on their part
      • Users have the control over the information they receive
      • Most used with blogs
    • 11. Examples of Social Software
      • Wikis
      • Blogs
      • YouTube
      • Flickr
      • delicious
      • 43Things
      • Digg
      • LibraryThing
      • MySpace
      • Squidoo
      • Second Life
    • 12. Wikis
      • A Web site “anyone” can edit with little knowledge of markup
      • Allows for collaboration and sharing of information
      • More Later!
    • 13. Wikipedia –
    • 14. Blogs
      • Online journals, diaries, news
      • Can be exported via RSS feed
      • Pew Internet & American Life Project report on bloggers published 7/2006
        • Bloggers seek place for “creative, personal expression”
        • “ most are focused on describing their personal experiences to a relatively small audience of readers”
        • Increasingly non-white, mostly <30yo, men and women (50/50)
      • Being used by libraries more and more!
    • 15. PaperCuts -
    • 16. Micro-Blogging (Twitter)
      • Microblogs are sites that feed in real time, but allow for limited text (150 char/post)
      • Twitter is the most popular
        • Me:
      • Great way to get out the word on your website, without having to write a lot. Great for News items.
      • Options for submission via email ( or have your library blog feed to Twitter (
      • Can use TwitterFeed to pull any RSS feed, so instant content!
    • 17. Example of Library Using Twitter
    • 18. YouTube –
      • Submit and share videos of up to 10 minutes in length
      • Purchased by Google for $1.65 billion
      • Subscribe to the videos of users (friends, organizations, etc.)
      • Create Favorites and PlayLists
      • Comment on videos
    • 19. My YouTube home page
    • 20. Johnson County KS Library on, another video sharing site (higher quality videos)
    • 21. Flickr –
      • Photos
        • Share
        • Tag
        • Organize into sets
        • Contribute to group pools
        • Leave comments and notes
        • Send to your blog and other social sites
      • Now owned by Yahoo!
    • 22. My flickr home page
    • 23. Delicious (formerly –
      • Social bookmarking service
      • Use in conjunction with or as a replacement for your browser’s bookmarks
      • Great way to make your bookmarks/favorites “portable”
        • Example: similar class’s bookmarks:
    • 24. My delicious home page
    • 25. –
      • Share, tag, and recommend the music you listen to on your computer
      • Integrates with iTunes, Windows Media Player, and WinAmp
      • Client software, not a Web site
    • 26. 43Things –
      • Submit and tag 43 things you want to accomplish in your life (or for your library!)
      • Also: 43Places (places you want to go)
      • Find others who want to do the same things in your area or from around the world
      • Share tips and inspiration for completing your goals, travel tips for places you’ve been or want to go, etc.
    • 27. My Things Note the feed from Flickr to right. Note the “tag cloud” at the bottom from all of 43Things.
    • 28. Digg –
      • Social news service
        • Tag
        • “ Digg It” – user ratings/comments/preferences
        • Thumbs up / Thumbs down (rating)
    • 29. My Digg homepage
    • 30. LibraryThing –
      • Catalog, tag, and share your book collection.
      • A bibliophile’s dream playground!
      • Yes, it does MARC records.
      • Includes a Suggester (if you like this, try…)
      • Also, an UnSuggester (if you like this, you will NOT like this!)
      • WARNING: Completely Addictive!
    • 31. LibraryThing book page
    • 32. MySpace –
      • “ Friends, messaging, and blogging all wrapped up into most of the worst-designed Web pages ever” – a friend.
      • That said, for libraries, it can be a “pull” tool for library promotion.
      • Especially popular with the teen and tween crowd, and also musicians and artists, to showcase their work.
    • 33. Waverly Public Library on MySpace
    • 34. Facebook
      • Think of it as a classier, cleaner, but more boring (for teens/tweens) MySpace.
      • Originally was for colleges and universities, but has now expanded to “the rest of us”.
      • Great way to find old friends and colleagues with similar interests, thanks to “find a friend” features (six degrees, etc.).
    • 35.  
    • 36. SlideShare –
      • Share and tag your PowerPoint presentations
      • Can share publicly, only with contacts, or only have access to yourself.
        • Note: whenever I do a presentation away from home, I load it up there, “just in case”.
      • View and comment on others’ presentations
    • 37. My SlideShare Page
    • 38. Squidoo –
      • Create and share online bibliographies
      • List and link to resources from traditional Web sites, flickr, delicious, and podcasts
      • A Squidoo page is known as a “lens”
    • 39. Library 2.0 Reading List
    • 40. My New Addiction: Friend Feed
      • Works like an aggregator, pulling in much of your online feeding (Facebook, Twitter, blog, Flickr, Amazon and more)
      • Also allows for conversations, so more enhanced than simple feed aggregator
    • 41.  
    • 42. Thinking More Broadly
    • 43. = Social Software
      • Surprised? It includes many social web elements:
        • tagging
        • recommendations
        • friends
        • product wikis
        • favorites (lists)
    • 44. has social features
    • 45. Second Life –
      • “ A 3D online digital world imagined, created, & owned by its residents.”
      • From Linden Lab
      • Social in the sense that users interact with other users
      • Libraries are getting involved:
        • Info Island Project:
    • 46. Second Life Library
    • 47. A final thought…
      • “ It’s the simplest lesson of the Internet: it’s the people stupid. We don’t have computers because we want to interact with machines; we have them because they allow us to communicate more effectively with other people.” ─ Douglas Rushkoff, Get Back in the Box: Innovation from the Inside Out
    • 48. The Social Web
      • Thank You!
      • My email:
      • [email_address]