1. In what ways does your media
product use, develop or challenge
forms and conventions of real
media products?

2. How are conventions met according to
theorists?
Laura Mulvey states that narrative films use women in order to p[provide
pleasurable visual experiences for men. The narrative film structure is said to be
shown through a masculine gaze. The woman is said to be the object of the
reifying gaze, not the bearer of it. Mulvey further states that the film and videos
are ordered by sexual imbalance, pleasure in looking has been split between the
active dominant male and the passive female. The determining male gaze projects
his fantasy on the female figure which has been styled accordingly.

3. Laura Mulvey’s theory of conventional narrative videos is applied in our music video as our
actress is objectified in the prostitution scenes in order to simulate how her male client views
her and how worthless the character would view themselves. The character remains
conventionally passive as she looks down timidly and pulls her tights down. Furthermore, she
also slaps make up on her face which is shown from an over the shoulder shot which
represents masculine eyes watching her ‘doll herself up’; there are also pan shots used of the
protagonists legs as she walks and alluringly appears to be in the bath to be partially clothed.
However, in a sense we also subvert Mulvey theory as a low angle is used when the actress is
removing her tights which could represent the man gaze being intrusive and is therefore
demeaned and condemned as a result.
Low angle shot of character High angle of actress partially
removing her tights.
clothed in the suicide scene.
Close up shot of the protagonist
applying makeup.
Shot panning downwards. Close up shot of the girls leg as the
bath is being run.

4. Characters
We have one protagonist in our video
which is a convention in the other
narrative videos according to my
research. Most music videos leading
protagonists traditionally feature the
singer but Pinks Perfect video the
singer appears in the video but and
actress is telling the story. So the
convention in a narrative video is
that the singer does not appear in
Mid shot of opening to the street scene. the video but instead an actress tells
the story conveyed in their lyrics.

5. Filming in Black and White.
We filmed our entire music video in black and white in order to
symbolically convey the characters misery and depression.
However the trend is that videos are generally filmed in colour.
Moreover, our research shows that some videos do film in black
and white in order to symbolically capture the mod created by
the song and the tory that’s needs to be conveyed through the
lyrics.

6. Camera shots.
We carefully planned and practised the camera angles we wanted to
use ,aiming to use a range of interesting shots to portray the situation
the protagonist is in and the emotions. We used high angle shots of the
character in the bath as he commits suicide to represent the loneliness
she feels. Like many music videos we used close up and medium shots
in order to deliver the characters emotions to the audience. While also
using establishing shots in order to set the seven at different locations.
Blurred focus and then a mid close up of the
actress’ hand holding the necklace. Over the shoulder shot.
Low angle shot used Close up of the High angel shot
Which converts the Street establishing
characters face used in the
male prospective of shot.
conveying emotion. bathroom scene.
a scene.

7. Editing.
We used a jump cut at the
beginning of the film because at
the beginning of the music video
there is complete silence and as
soon as the music stars the story
begins. This is a convention used
in music video in order to create
suspense. The transition from
silence to music also creates an
awareness of displaying the past.
The cross fade used

8. Storyline
The storyline of our music video is quiet simple but goes against connection as the
story begins with the character’s demise with the remaining of the story depicting
the past and portraying to the audience what led the character to take her own life.
Therefore, this makes this storyline more complex and goes against the views of some
theorists.
Todorov believes that narratives are structured in five stages beginning with the state
of the plot and ending in the reinstatement of everything. This immediately shows
how our product challenges the theory. Since the character takes her own life there is
not reinstatement or happy ending; where problems are resolved. Todorov further
argues that the three middle stages involve distortion of the plot. Recognition of this
disruption and then an attempt tot repair this. However, in our music video the
disruption is there throughout and does not seem to go away instead the problems
worsen for the protagonist. Therefore, showing how Todorov’s theory is not met in
our music video.