E-Government = Hub & Spoke Government collected all information and resented back to citizens in the format government thought best Ubiquitous = mobile (VPN) expanded access to the e-government solution put forward by government Virtual in game changing Government is only one of many nodes on the information / solutions network. Citizen / Citizen, Citizen / Government/ citizen. Paul Baran’s Theory of Distributed Networks…the World of “Connectedness Natural science: Spider Web Agricultural science: Fishing Net
At this point we know a lot about our users, have figured out what classification schemes are appropriate, have chosen the correct structure and know what the business is trying to achieve. Now we have to take a creative leap and turn that all into a solution
Web 2.0 presentation for itw 2010
Who Am I?
Web 2.0 -What is it?
it’s not the technology, it’s about people
Why is it relevant for you?
What are we talking about today?
Us Now: documentary about web collaboration with Shirky, Tap
Facts about the Reach and Scope of Social
So here comes 2.0!
Time magazine made “you” – the person
of the year in 2006
Twitter and youTube became the source
of information for Iran’s disputed election
Inspiring speech by a world leader
Gordon Brown, UK PM on social media
A starting point?
Paul Baran’s Theory of Distributed Networks…the World of “Connectedness”
The Perfect STORM
Four forces are transforming government to reinvent service
delivery, collaborate and consult with citizens using new venues:
A technology revolution–web 2.0: participatory web.
A demographic revolution–The netgen: their need for
connectedness, immediacy and interactivity.
A social revolution–Social networking: The exploding reach and
scope of social networking tools like Facebook, MySpace, YouTube,
An organisational revolution–Wikinomics: the mechanics
underpinning web 2.0 are now mainstream. Citizens preferred
method of communication with government is the Internet in 2008.
What is web 2.0
Web 1.0 was
Point to point – e-mail
Broadcast – firm to customer (and back) -
Web 2.0 is collaborative web
Google 1998 – a collaborative site
Wikipedia 2001 – the community writes an
Blogs early 2000s – self-publishing and discussio
Facebook 2004 – social networking
Twitter 2006 – new communications platform
•Machine is using us, Welsh http://www.youtube.com/watch?v=6gmP4nk0EOE
What characterises Web 2.0?
Web 2.0 isn’t fancy technology
The technology is simple and ubiquitous
Web 2.0 is a culture change
Collaborate don’t control
Improvise, share, play
Users build value, the technology can let them in
Be modular: use others’ stuff, let them use yours
Build for user value - monetise later
Definition of web 2.0
Web 2.0 is operationally defined as a combination of technologies
(e.g. Ajax), applications (e.g. wiki) and values (e.g. user as a
These applications rely on the concept of the user as a producer:
of content (blog, wiki, Flickr), of taste/emotion (Last.fm, de.li.cious),
of contacts (MySpace), and of reputation/feedback (eBay,
Web 2.0 framework
•32 million historic newspaper articles are
•On average 1.5–2 million lines are
corrected by the community each month
•22.6 million lines have been corrected
•23% of correctors are overseas
•Five top corrected each half a million lines
1. User spots machine-translation error
and clicks ‘Fix this text’.
An application for a four hour stop work
2. Users make text corrections as they read.
3. Corrections are saved and instantly
shown to other users.
• Social utilitySocial utility
Source: Nicholas Gruen presentation
Are we all media professionals?
GOV 2.0: Web 2.0 use by Government
•Government for the people, by the people.
•Innovation, change, citizen-centric, networked
•Government as a platform
Ubiquitous, pervasive and augmented
Computing: the connected society
Location plus voice
plus history plus context
Seniors green man time
What is web 2.0, Machine is using us, Welsh http://www.youtube.com/watch?v=6gmP4nk0EOE
Common craft videos in plain English – http://www.commoncraft.com/videos#technology
Mathew Hodgson’s video on Gov 2.0 - http://magia3e.wordpress.com/2009/08/30/nsw-public-
Gordon Brown’s historic speech on social media at MIT Tech Lab
Us & now vedio: http://vimeo.com/4489849
Social media Stats revolution 2: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
O'Reilly, T 2005, September, What is Web 2.0? Design Patterns and Business Models for the
Next generation of software [Online] edn, O'Reilly 29/3/2010,
Clarke, R 2008, 'Web 2.0 as Syndication', Journal of Theoretical and Applied electronic
commerce research vol. 3, no. 2, pp. 30-43.
Osimo, David 2009, Web 2,0 in Government; Why & how? EUR – Scientific and Technical
Research series – ISSN 1018-5593 http://ftp.jrc.es/EURdoc/JRC45269.pdf
Boyd, DM & Ellison, NB 2007, 'Social network sites: Definition, history, and scholarship.', Journal
of Computer-Mediated Communication, vol. 13, no. 1, p. article 11.
Yourdon, E 2006, 'Creating business value with Web 2.0', Cutter IT Journal, vol. 19, 10, no. 10.