Analysis of the magazine   REAL SIMPLE
Analysis of the magazine   REAL SIMPLE                                  Introduction                                  REAL...
Analysis of the magazine   REAL SIMPLE                                                                          Logo / Mas...
Analysis of the magazine   REAL SIMPLE                                                                 40pt Category Head ...
Analysis of the magazine   REAL SIMPLE                                          Type Style throughout the magazine        ...
Analysis of the magazine   REAL SIMPLEPage basic structureMagazine size                      Magazine is   Spine Width -  ...
Analysis of the magazine   REAL SIMPLE                                         layout of Standard Page - thoughts         ...
Analysis of the magazine   REAL SIMPLE                                         layout of Standard Page - the simple list  ...
Analysis of the magazine   REAL SIMPLE                                         layout of Standard Page - table of contents...
Analysis of the magazine   REAL SIMPLE                                         layout of Standard Page - table of contents...
Analysis of the magazine   REAL SIMPLE                                         layout of Standard Page - categories       ...
Analysis of the magazine   REAL SIMPLE                                         layout of Standard Page - categories       ...
Analysis of the magazine   REAL SIMPLE                                         layout of Standard Page - articles in gener...
Analysis of the magazine   REAL SIMPLE                                         Compare to the previous example of a typica...
Analysis of the magazine          REAL SIMPLE     Similar layout but different appearances             Page in Grids and C...
Analysis of the magazine    REAL SIMPLE     2 COLUMNS and layout variations
Analysis of the magazine       REAL SIMPLE     3 COLUMNS and layout variations     In the case of multiple columns layout,...
Analysis of the magazine    REAL SIMPLE     4 COLUMNS and layout variations
Analysis of the magazine                               REAL SIMPLE                                                   Mock ...
Analysis of the magazine                                REAL SIMPLE                                                   Mock...
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Type5 - Project3

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Analysis of a Magazine - REAL SIMPLE
by Angela Leung

Typography 5 Fall Term 2011 at OCAD

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  • This is fantastic! I'm using Real Simple for my thesis project for design, thank you!
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Type5 - Project3

  1. 1. Analysis of the magazine REAL SIMPLE
  2. 2. Analysis of the magazine REAL SIMPLE Introduction REAL SIMPLE is a magazine targeting young to middle age REAL SIMPLE housewivesa nd women. The magazine’s contents are revolve Published since 2000 around practical solutions to everyday challenges ranging from Size: the following categories: 10 3/4 in X 9 in Perfect Bound (Note: It has no vertical Food and Recipes, Home and Organizing, Beauty and Fashion. pressed dented edge on the left hand edge. Holidays and Entertaining, Health, Work and Life. Matte finish on cover, regular magazine finish in pages. The slogan of the magazine is “Life made Easy” and “Life made easier, everyday” In this presentation, we will compare and categorize layouts from three issues in 2009, June, September, December issues
  3. 3. Analysis of the magazine REAL SIMPLE Logo / Masthead Strapline/ Slogan 50.5 pt 13.5 pt Possibly custom font reference to Franklin Gothic Demi, ITC Blair Bold FF Meta Serif Book and Engravers Gothic FF Meta Serif Pro Book Franklin Gothic Demi REAL SIMPLE ITC Blair Bold Engravers Gothic Main Cover Lines and Cover LInes Negative Lead Range from 17 pt, 18pt leading to Cover Image 30 pt font, 32pt leading works with Types in PMN Caecilia Pro to keep cover: - Spacious in Light, Roman, Bold - Elegant with subtle contrast
  4. 4. Analysis of the magazine REAL SIMPLE 40pt Category Head Headline Font is usually FF Meta Serif 40 pt Serif Bold in Category Head 28 pt regular is used in Headline. 32pt Leading. 10 pt San Serif is used in Deck. 12pt to 14pt Leading. All with regular kerning, except Category head, it has tighter kern. 28/32 Headline range from 10/12 to 10/14 Deck
  5. 5. Analysis of the magazine REAL SIMPLE Type Style throughout the magazine - Elegant with subtle contrast Main text Font is also FF Meta San Serif 9 pt San Serif Bold is usaully used as subheads and info 9 pt San Serif is used in body text. Leading is usually 12pt 8 pt San Serif is used in credits and side notes. Leading is 10pt Use of Dingbats: Oversize Quotation marks ranging from 20pt to 50pt is ofetn used. All with regular kerning, except Subheads with wider kerning. 8/10 Vredits 9/12 Subheads 9/12 Body text Oversized Dingbats
  6. 6. Analysis of the magazine REAL SIMPLEPage basic structureMagazine size Magazine is Spine Width - Gutter Column Width around 240 to Inside Margin about 11pt, from about 120pt, 10pica, 1 3/4in.Trim 250 pages about 60pt, 3/16in. toheight 1 3/4in. about 215pt, 18pica, 3in.10 3/4 inwidth9 in Outside Margin Vary from Flush to 1/4in from Trim to whatever Credits Folio 1 3/4in, 60pt about 1/4in from the Binding from Trim name font 5.5pt page number 8pt
  7. 7. Analysis of the magazine REAL SIMPLE layout of Standard Page - thoughts In this first standard content of the magazine called thoughts, a inspiring quotation is feature in a dedicated page every issue. Emphasis is strategicly placed on quotation mark where it leads readers to pay attention to the quote.
  8. 8. Analysis of the magazine REAL SIMPLE layout of Standard Page - the simple list Every Issue of the magazine has a page called the simple list, it list various statistics of intersting facts. Numbers are the main focus here and it is played up by placing numbers in font size even bigger than the title of the page. Use of two colours in numbers and subheads is also a crucial emphasis tool. Colour choice varies in each issue.
  9. 9. Analysis of the magazine REAL SIMPLE layout of Standard Page - table of contents The example here is the table fo contents that comes after the two standard pages with ads inbetween. Use of different cyan colour in the numbers plays up the page numbers in here. Featured articles is lightlighed in a box on the right hand side.
  10. 10. Analysis of the magazine REAL SIMPLE layout of Standard Page - table of contents Second page of the two page table of contents.
  11. 11. Analysis of the magazine REAL SIMPLE layout of Standard Page - categories In most cases, emphasis is placed on category line and headlines. The example here is one of the many sub- divider pages that divide up categories of articles. Arts are important elements throughout the magazine, most pages have arts take up as much pleasant to eye space as possible.
  12. 12. Analysis of the magazine REAL SIMPLE layout of Standard Page - categories More examples of the frequently use sub dividing pages with big art, big category title, and short decks as tips.
  13. 13. Analysis of the magazine REAL SIMPLE layout of Standard Page - articles in general In the articles layout, the grid and layout is different from articles to articles. The following is the most typical layout. Font size used in Category and headline is the main focus. used ot coloured deck and pull quote on the side is used to highlight important sentencts.
  14. 14. Analysis of the magazine REAL SIMPLE Compare to the previous example of a typical article layout, this is a very close resemblance to the same layout. Only this article starts with with a different treat- ment on headline, deck and lead. Both has pull quote on the side. Art placement is identical. It is interesting to see how different the layout is looking like when all the essential placement is so similar.
  15. 15. Analysis of the magazine REAL SIMPLE Similar layout but different appearances Page in Grids and Columns is create using the tricks include different photo REAL SIMPLE uses of single column to 4 columns size, text placement, font sizes and colour. with variation inbetween SINGLE COLUMN and layout variations
  16. 16. Analysis of the magazine REAL SIMPLE 2 COLUMNS and layout variations
  17. 17. Analysis of the magazine REAL SIMPLE 3 COLUMNS and layout variations In the case of multiple columns layout, variations are created in vary placement of arts, ads, captions, text colour and infographics.
  18. 18. Analysis of the magazine REAL SIMPLE 4 COLUMNS and layout variations
  19. 19. Analysis of the magazine REAL SIMPLE Mock up of an layout resemblance to layout of REAL SIMPLE The following spread is a recreation of a layout created using references to the style and layout of REAL SIMPLE. solutions D I Y O R G A N I Z AT I O N S solutions Reusing vintage items as wall organizers Think twice before throwing away your grandparents spoon and forks sets, and wood planks from the hardwood floor renocation, even a old farm rake can be an elegant necklaces display. Wall Organization This idea for using an old heating grate as a mail slot is fun and original, and also makes use of your wall. 2 1 3 1. Spoon and forks key holders 3. Reclaimed hardwood bookshelf Think twice before throwing away your grandmas Proud to be finishing a recent flooring renovation spoon and forks sets, and if you like to host dinner might means getting rid of those old wooden floors. party at your place, these lovely holders double as What about spend some planning and turn the still great conversation piece in the kitchen. usable materials into bookshelves instead.REAL SAMPLE NOVEMBER 2011 REAL SAMPLE NOVEMBER 2011 2. Rake the necklace rack P R O D U C E D B Y K AT E PA R K E R , S H A R O N TA N E N B R U M , Autumn cleaning might be long done since this AND ANGELA LEUNG old rake looks like it has been sitting in a abandon farmhouse for years. Give it another useful second PHOTOGRAPHS BY LUCY ALLEN life by utilize it as a beautiful necklace holder. STYLING BY AMY WILSON 53 54
  20. 20. Analysis of the magazine REAL SIMPLE Mock up of an layout resemblance to layout of REAL SIMPLE Without guides and grids. solutions D I Y O R G A N I Z AT I O N S solutions Reusing vintage items as wall organizers Think twice before throwing away your grandparents spoon and forks sets, and wood planks from the hardwood floor renocation, even a old farm rake can be an elegant necklaces display. Wall Organization This idea for using an old heating grate as a mail slot is fun and original, and also makes use of your wall. 2 1 3 1. Spoon and forks key holders 3. Reclaimed hardwood bookshelf Think twice before throwing away your grandmas Proud to be finishing a recent flooring renovation spoon and forks sets, and if you like to host dinner might means getting rid of those old wooden floors. party at your place, these lovely holders double as What about spend some planning and turn the still great conversation piece in the kitchen. usable materials into bookshelves instead.REAL SAMPLE NOVEMBER 2011 REAL SAMPLE NOVEMBER 2011 2. Rake the necklace rack P R O D U C E D B Y K AT E PA R K E R , S H A R O N TA N E N B R U M , Autumn cleaning might be long done since this AND ANGELA LEUNG old rake looks like it has been sitting in a abandon farmhouse for years. Give it another useful second PHOTOGRAPHS BY LUCY ALLEN life by utilize it as a beautiful necklace holder. STYLING BY AMY WILSON 53 54 Research, Documentation and Mock up by Angela Leung for Typography 5 Class in Fall Term 2011 at OCAD. THE END

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