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iCarpool - ITS Congestion Challenge
iCarpool - ITS Congestion Challenge
iCarpool - ITS Congestion Challenge
iCarpool - ITS Congestion Challenge
iCarpool - ITS Congestion Challenge
iCarpool - ITS Congestion Challenge
iCarpool - ITS Congestion Challenge
iCarpool - ITS Congestion Challenge
iCarpool - ITS Congestion Challenge
iCarpool - ITS Congestion Challenge
iCarpool - ITS Congestion Challenge
iCarpool - ITS Congestion Challenge
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iCarpool - ITS Congestion Challenge


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  • 1. Smart Choices, Greener Commute
  • 2. Problem
    • From ITS Challenge – “Traffic congestion is growing worldwide. People are experiencing longer delays, and on more roadways”.
    • 3. Driving alone – one of the largest contributors to traffic congestion
    • 4. Related problems
    • 5. Parking demand
    • 6. Dependency on oil
    • 7. Environmental impact
  • Problem - Why do people drive alone?
  • 8. Solution - iCarpool
  • 9. Business Model
    SaaS services:
    State DOTs, Regional Transits, MPOs, City jurisdictions, TMAs, Employers
    Value proposition
    State of the art, comprehensive, highly effective TDM program – cuts administrative costs
    Compliance – AQMD California, CTR Washington
    Employee/commuter benefit, environmental impact – positive image and effect
    For users: we provide value added services.
    Value proposition
    iCarpool has the largest source of carpools and vanpools
    One system which shows all options for all trip types
    Rewards and commute services are integrated
    New scenarios such as SchoolPool. Technology edge with Facebook, Twitter, Mobile
  • 10. What sets us apart?
    Built with direct input from TDM experts
    Solution scales to wide geography
    Targets different players – individuals, employers, TMAs, cities, transit agencies, DOTs
    Multi-pronged revenue streams from different sectors
    Comprehensive TDM program - protected IP
    State of the art technology – GIS, GPS, Mobile, SMS, Social Networking, Feeds
    We are ahead – WA, ID, OR, parts of MO, CA, FL and GA and Fortune 500 employers use iCarpool.
  • 11. Marketing and Sales
    The market for regional deployments is growing very quickly, especially as employers look to participate. Significant interest exists worldwide.
    We want to acquire 40% of this market in United States and extend our services worldwide. We are on track to acquire 20% of this market by end of 2010.
    TDM is a close-knit community – successful implementations are key.
    Affiliate partnerships for employer programs.
    Key scenarios such as neighboring employer match grows employer programs virally.
    Affiliate partnerships for international. iCarpool works across the globe.
  • 12. Projections and Milestones
    Who is using iCarpool today?
    Partial Client List
  • 13. Comparison to other approaches
  • 14. Competition
    • Larger regional implementations
    • 15. GreenRide, Trapeze Group
    • 16. Mid size to smaller regional implementations
    • 17. RideShark
    • 18. Individual users
    • 19. ZimRide, PickupPal
    We take a unique approach. Our solution works for all levels irrespective of size.
  • 20. Team
    • Lakshmi Krishnamurthy, Founder
    • 21. Over 12 years experience in the technology industry
    • 22. Expertise working on enterprise level products
    • 23. Masters in Computer Science from CWRU, Ohio
    • 24. Amol Brahme, Co-Founder
    • 25. Extensive knowledge on alternative transportation
    • 26. Lead development efforts within Microsoft
    for product with multi-billion dollar revenues
    • Been in software industry since 1994
    • 27. We have built a core team, highly motivated and passionate.
    • 28. We are looking for investor/advisory board member.
  • Status and Timeline
    • Over 50 clients in different sectors within a year.
    • 29. Delivered a successful solution to SANDAG - over 3million drive alone miles have been saved.
    • 30. Working on one of the largest TDM implementations for the tri states of WA, OR and ID – going live end of year 2009.
    • 31. Multi tenant solution on iCarpool providing services to Fortune 500, medium and small employers.
    • 32. Cutting edge innovations are in the works
    • 33. Device + SaaS combination
    • 34. Value added services