Introduction toIntroduction to
Digital MarketingDigital Marketing
(workshop)
By
Institute of Digital Marketing India
A Uni...
Digital Marketing Institute іѕ аn Online аnԁ Classroom based Online Marketing
training аnԁ matter-οf-fact job oriented pro...
OUR VISIONOUR VISION
To be a Thought Leader in the way Enterprises Create,
Manage, Transform & Communicate their Brand
Glo...
OUROUR TEAMTEAM
SUMIT
PAREEK Chief Executive
Saya Augustin
Varun Jamwal Vinutna Yetukuri
Lakshmi Sastry
Our
Agenda
Social Media
Management
Content Creation &
Management
Online Visibility
Brand Identity Creation
& Management
SE...
Brief about the TopicsBrief about the Topics
Brand Identity Creation & Management
Online VisibilityOnline Visibility
Conte...
Brief about the topicsBrief about the topics
Search Engine Optimization
Viral Marketing
Pay Per Click Advertisements
Video...
Our Approach
WHAT IS
INTERNET
MARKETING
INTERNET MARKETING PROCESS
How we build traffic: The Internet changes quickly but marketing fundamentals remain the same.
...
Event DetailsEvent Details
The one day course covers the
following topics:
• Introduction to Digital Marketing
• Developin...
1. Introduction to Digital Marketing1. Introduction to Digital Marketing
90 Minutes (9:30 AM to 11:30 AM)90 Minutes (9:30 ...
Strategies in Digital MarketingStrategies in Digital Marketing
Aligning Internet with Business
Objectives
Mobile MarketingMobile Marketing
Online consumer Behavior andOnline consumer Behavior and
NavigationNavigation
2. Developing a Digital Plan2. Developing a Digital Plan
(120 minutes)(120 minutes)
3. eCommerce/Websites Marketing Strategies3. eCommerce/Websites Marketing Strategies
((60 minutes: 12:30 PM to 1:30 PM)
On...
Search Engine Marketing
60 Minutes: (01:30 am to 2:30
pm)
• Search Engine Optimization
• Affiliate Marketing
• Display & B...
30 minutes Lunch Break
(2:30 PM to 3:00 PM)
Social Media MarketingSocial Media Marketing
3:00 PM to 3:45 Pm (45 Minutes)
• LinkedIn for Business
• Facebook for Market...
Break (3:45 PM to 4:00 PM)Break (3:45 PM to 4:00 PM)
Practical SessionPractical Session
(1 Hour)(1 Hour)
• Do & Don't Session
• Case Studies
• future general
Interesting Right!?Interesting Right!?
Then Slide next….to contact us
18th
August, 2013
Jain College Auditorium,
#44/4, jayanagar 9th
block,
Behind big bazaar,
Bangalore, Karnataka,
India
info@digitalmarketinginstitute.edu.ininfo@digitalmarketinginstitute.edu.in
+91 8904830821+91 8904830821
See you at the Venue!!
Thank You
Internet marketing workshop bangalore
Internet marketing workshop bangalore
Internet marketing workshop bangalore
Internet marketing workshop bangalore
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Internet marketing workshop bangalore

  1. 1. Introduction toIntroduction to Digital MarketingDigital Marketing (workshop) By Institute of Digital Marketing India A Unit Of Basket Option JGI Ventures Initiative Karnataka
  2. 2. Digital Marketing Institute іѕ аn Online аnԁ Classroom based Online Marketing training аnԁ matter-οf-fact job oriented professional training body. Wе teach ουr students marketing οn thе web. Wе аrе digital strategists fοr organizations tο give thеm poised online marketing result. Wе hеƖр, develop online businesses tο next level Here’s hοw wе rесkοn thаt wе саn hеƖр уου achieve thіѕ: Wе provide quality, timely аnԁ relevant training іn Digital Marketing tο individuals аnԁ organisations through Digital Marketing Experts. Wе erect knowledge аnԁ skills іn Digital Marketing through industry based expert- led training programmes fοr а levelsƖƖ οf encounter. Wе connect Digital Marketing Professionals wіth aspiring Digital Marketers. Wе hеƖр YOU mаkе sense οf Digital Marketing. ABOUT US
  3. 3. OUR VISIONOUR VISION To be a Thought Leader in the way Enterprises Create, Manage, Transform & Communicate their Brand Globally OUR MISSIONOUR MISSION Local Brands Global Markets
  4. 4. OUROUR TEAMTEAM SUMIT PAREEK Chief Executive Saya Augustin Varun Jamwal Vinutna Yetukuri Lakshmi Sastry
  5. 5. Our Agenda Social Media Management Content Creation & Management Online Visibility Brand Identity Creation & Management SEO & PPC Viral Marketing Video Creation, Management & Marketing Topics For WorkshopTopics For Workshop
  6. 6. Brief about the TopicsBrief about the Topics Brand Identity Creation & Management Online VisibilityOnline Visibility Content Creation & Management Social Media Management A business wants a brand's name, communication style, logo and other visual elements to be perceived by consumers. Content creation is the creation of content, especially digital content, for self-expression, distribution, marketing and/or publication. Most businesses today have websites, not all of them are well- known, even by the company’s customers. There are several steps available to move your website from an unknown to an easy-to- spot. Internet-based social media make it easier for people to listen, interact, engage and collaborate with each other. But, as the volume of social media venues and conversations rises, it quickly becomes a time- and labor-intense process to effectively track, converse, monitor and manage them.
  7. 7. Brief about the topicsBrief about the topics Search Engine Optimization Viral Marketing Pay Per Click Advertisements Video Creation, Management & Marketing A methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high- ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines The primary way of advertising in internet. With PPC, you're not paying for a promise, and you're not paying to load an ad onto a page. You're paying for an actual result, a click. Marketing techniques that use pre- existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives. It can be done through word of mouth. Most employees within enterprises today recognize that video streaming can help build competitive advantage by creating a variety of online opportunities to increase and improve communications.
  8. 8. Our Approach
  9. 9. WHAT IS INTERNET MARKETING
  10. 10. INTERNET MARKETING PROCESS How we build traffic: The Internet changes quickly but marketing fundamentals remain the same. 1 2 3 4User Search with specific keywords in their PC, Laptops, Tablets & Mobile Devices With This Keyword customer gets a big database of different companies from various search engines Customer visits a website with “THAT KEYWORD” & the website gets traffic via Paid search, news Article, Maps, SEO, Blog, Wiki & Google+ pages. The user finds the information interesting and fills the form, Company Marketing team creates a customer database
  11. 11. Event DetailsEvent Details The one day course covers the following topics: • Introduction to Digital Marketing • Developing a Digital Plan • ecommerce/Website Marketing Strategies (SEO, SEM, SMM)
  12. 12. 1. Introduction to Digital Marketing1. Introduction to Digital Marketing 90 Minutes (9:30 AM to 11:30 AM)90 Minutes (9:30 AM to 11:30 AM)
  13. 13. Strategies in Digital MarketingStrategies in Digital Marketing
  14. 14. Aligning Internet with Business Objectives
  15. 15. Mobile MarketingMobile Marketing
  16. 16. Online consumer Behavior andOnline consumer Behavior and NavigationNavigation
  17. 17. 2. Developing a Digital Plan2. Developing a Digital Plan (120 minutes)(120 minutes)
  18. 18. 3. eCommerce/Websites Marketing Strategies3. eCommerce/Websites Marketing Strategies ((60 minutes: 12:30 PM to 1:30 PM) Online sales, Lead Generation and Landing Pages
  19. 19. Search Engine Marketing 60 Minutes: (01:30 am to 2:30 pm) • Search Engine Optimization • Affiliate Marketing • Display & Banner Advertising • Pay Per Click Marketing (Google Ad Words)
  20. 20. 30 minutes Lunch Break (2:30 PM to 3:00 PM)
  21. 21. Social Media MarketingSocial Media Marketing 3:00 PM to 3:45 Pm (45 Minutes) • LinkedIn for Business • Facebook for Marketing • Twitter for Marketing • Google + • Local Business
  22. 22. Break (3:45 PM to 4:00 PM)Break (3:45 PM to 4:00 PM)
  23. 23. Practical SessionPractical Session (1 Hour)(1 Hour) • Do & Don't Session • Case Studies • future general
  24. 24. Interesting Right!?Interesting Right!? Then Slide next….to contact us
  25. 25. 18th August, 2013 Jain College Auditorium, #44/4, jayanagar 9th block, Behind big bazaar, Bangalore, Karnataka, India
  26. 26. info@digitalmarketinginstitute.edu.ininfo@digitalmarketinginstitute.edu.in +91 8904830821+91 8904830821
  27. 27. See you at the Venue!! Thank You

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