Lakshmi Rebecca Consultant Profile


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Profile of a Bangalore based Marketing Consultant with over 12 years of experience.

Strengths: Marketing Strategy, Positioning, Planning, Identity and Communications, Internal Marketing, Customer Experience Management, and Marketing Integration;
Research, Pilots and Case Studies; Teaching

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Lakshmi Rebecca Consultant Profile

  1. 1. Lakshmi Rebecca Marketing Consultant, MSc, DIPM ACIM and Anchor, Writer Bangalore, India
  2. 2. <ul><li>Marketing Strategy, Positioning, Planning, Identity and Communications, Internal Marketing, Customer Experience Management, and Marketing Integration </li></ul><ul><li>Research, Pilots and Case Studies </li></ul><ul><li>Teaching </li></ul>Lakshmi Rebecca Strengths Experience <ul><li>Over 12 years in India and abroad in sectors varying from Education to Real Estate </li></ul><ul><li>Recently completed a Consulting contract with IVRCL A&H, developing marketing collateral and communications for a 700-acre Golf-township, Aavisa, in Chennai </li></ul>
  3. 3. <ul><li>G4S, UK </li></ul><ul><li>Arup, UK  </li></ul><ul><li>, UK </li></ul><ul><li>BBC, UK </li></ul><ul><li>Channel 4, UK </li></ul><ul><li>Sheffield Business School, UK </li></ul><ul><li>Discovery, Europe </li></ul><ul><li>IVRCL A&H, India </li></ul>Sectors Education Real Estate Non-Profit Engineering Finance Retail Security Infotainment Sport Lakshmi Rebecca Projects Undertaken For <ul><li>Idiom Design and Consulting, India (via) </li></ul><ul><ul><li>Future Group: Corporate </li></ul></ul><ul><ul><li>Arunim </li></ul></ul><ul><ul><li>IPL </li></ul></ul><ul><ul><li>Oakridge International </li></ul></ul><ul><ul><li>EWDPL </li></ul></ul><ul><ul><li>Future Housing </li></ul></ul><ul><ul><li>Federal Bank </li></ul></ul><ul><ul><li>and more </li></ul></ul>
  4. 4. <ul><li>Contract Consulting for Aavisa: Chennai’s first Golf-centric Eco-Sensitive Township Spread across 700 acres and nestled by 7 lakes, Aavisa is a dream project for any Marketer. It offers ample opportunities for innovative positioning and customer engagement, given products such as an 18-hole Championship Golf Course, villas, garden apartments, retail and more. Working as Marketing Consultant on a 6-month contract, my objectives were to develop marketing collateral and, initiate and manage the first set of communications including PR, BTL, online, outdoor and press advertisement for the township and some of the first phase of development within. Check out for further information </li></ul><ul><li>About IVRCL A & H </li></ul><ul><li>IVRCL A&H is a majority owned company of IVRCL. IVRCL A&H is an NSE & BSE listed company and with a market cap of above US$700 million and net worth of INR 22,828.50 million. IVRCL A & H offers a wide gamut of services and its core holding assets are as diverse as Water, Roads, Oil & Gas Tankages and a Land Reserve of around 2500 acres spread across Hyderabad, Noida, Bangalore, Vizag, Pune, Chennai and Mumbai. </li></ul><ul><li>Check out for further information </li></ul>Lakshmi Rebecca Most Recent: IVRCL A & H
  5. 5. <ul><li>“ During the last six months we have covered quite a bit in the area of marketing and branding and the significant role played by you is commendable. The zeal and vigour with which you went about in putting the marketing collaterals in place with your creative inputs have been quite noteworthy. You have been a great support to the team and to me specifically. Though we shall definitely miss you I am sure we will have opportunities to work together in the future. My best wishes to you in your future endeavours.” - Nagarajan Ganapathi, Vice President, Marketing, IVRCL A & H (14 th January, 2011) </li></ul><ul><li>“ Lakshmi was tasked with exploring and establishing the feasibility and viability of a new approach to developing student employability. Involving both planning and piloting the programme. It was largely due to her efforts at drawing out both operational and financial aspects that this grew into a major initiative and is now recognised as an exemplar of good practice in this area.”  - Andy Cropper,  Principal Lecturer, Sheffield Hallam University (6 th February, 2010) </li></ul>Lakshmi Rebecca What Clients Say
  6. 6. <ul><li>MSc International Marketing, Sheffield Business School, UK </li></ul><ul><li>Professional Postgraduate Diploma in Marketing, The Chartered Institute of Marketing, UK </li></ul><ul><li>Associate Lecturer Certification, Sheffield Business School, UK </li></ul><ul><li>Associate Member, The Chartered Institute of Marketing, UK </li></ul><ul><li>Member of TIE Bangalore Chapter </li></ul>Lakshmi Rebecca Qualifications and Memberships
  7. 7. <ul><li>Design Thinking Leadership, Idiom Design and Consulting, India </li></ul><ul><li>Brand Licensing, Franchise India </li></ul><ul><li>Casting your net wider - using podcasting and e-marketing to build profitable customer relationships, The Chartered Institute of Marketing, UK </li></ul><ul><li>International marketing during a company turnaround, The Chartered Institute of Marketing, UK </li></ul><ul><li>The Marketing Live Conference, The Whyman Group and The Chartered Institute of Marketing, UK </li></ul><ul><li>Marketing in Professional Services, The Chartered Institute of Marketing, UK </li></ul><ul><li>‘ Branding – What’s it For?’, The Chartered Institute of Marketing, UK </li></ul><ul><li>Social Media Workshop, Echovme, India </li></ul>Lakshmi Rebecca Conferences and Workshops
  8. 8. <ul><li>Modernizing Indian Retail, for Idiom & EWDPL </li></ul><ul><li>Feasibility Study and Business Model, Graduate Consulting & Research Unit, Sheffield Business School </li></ul>Lakshmi Rebecca Papers Written <ul><li>Project durations vary between two weeks and one year </li></ul><ul><li>Experienced in working in small and large teams consisting of people from a variety of nationalities </li></ul>Project & Teams Conferences and Workshops, contd. <ul><li>Search Marketing Summit, Online Marketing Enthusiasts and Web Marketing Academy, Bangalore </li></ul><ul><li>Marketing Symposium, Bangalore </li></ul>
  9. 9. <ul><li>CRM Manager at Sheffield Business School, UK. Developed and delivered email marketing campaigns to support international student recruitment efforts with annual targets of over £300,000. Directly contributed to the Business School exceeding 2007-8 Postgraduate recruitment targets by 37% and 2008-9 targets by 21%. </li></ul><ul><li>Associate Lecturer at Sheffield Business School: teaching modules such as Marketing Planning, Principles in Business and Understanding and Managing Customers at Undergraduate level, and, supervising Dissertations of Postgraduate International Hospitality Management students </li></ul><ul><li>Tutor for the Chartered Institute of Marketing’s Certificate programme through Oxford School of Marketing, UK </li></ul><ul><li>Social Research in India and the UK for films for Discovery (Europe), Channel 4 (UK) and the BBC. Research undertaken for the Channel 4 is held as the standard for investigative journalism by the channel’s executives </li></ul><ul><li>Social Work in South India spreading literacy and improving hygiene amongst slum-dwellers and rural communities. Managed a project providing one free meal every day to 150 people at the age of 19 </li></ul>Lakshmi Rebecca Other Experience
  10. 10. <ul><li>Email: [email_address] </li></ul><ul><li>Linked In: </li></ul><ul><li>Twitter: </li></ul><ul><li>Blog: </li></ul><ul><li>Location: Bangalore, India </li></ul>Lakshmi Rebecca Get In Touch