Kiwi SCORE Presentation

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  • Kiwi SCORE Presentation

    1. 1.
    2. 2. SCORE®Counselors to America’s Small Businesses<br />Welcome to SCORE, Los Angeles<br />400 Chapters nationwide<br />Over 11,000 Volunteers<br />Active & Retired Entrepreneurs and Executives<br />Serving over 360,000 Clients<br />
    3. 3. Our Mission<br /> To provide professional guidance and information to maximize the success of America’s existing and emerging small businesses.<br />We create Success Stories…<br />
    4. 4. bb<br />
    5. 5. Please hold all the questions till the end when <br />we’ll do an open Q & A session for all your questions. <br />kiwi@seokiwi.com<br />
    6. 6. “Social Media is a bit like teen sex. Everyone wants to do it. Nobody knows how.<br />AvinashKaushlik, Analytics Evangelist, Google. <br />
    7. 7. Covering Today.<br />The importance of Social Media for small business and why your grandparents are probably better positioned to be successful with it than we are! <br />
    8. 8. WHAT IS SOCIAL MEDIA?<br />Social Mediadescribes a new set of internet tools that enable shared COMMUNITYEXPERIENCES, both online and in person.<br />
    9. 9.  Word of mouth marketing on Steroids.<br />
    10. 10. Social Media is not a fad, It’s a fundamental shift in the way we communicate.<br />
    11. 11. Poll ...<br /><ul><li>How many of you are on Facebook?
    12. 12. How many on Twitter?
    13. 13. How many are using Facebook or Twitter for Business? </li></li></ul><li>A Quick Journey Through Time …<br />
    14. 14. Putting Social Media Into Perspective<br />1990’s – 2007: Hot Successful Economy<br />
    15. 15. 1990’s – 2007 <br />
    16. 16. 1990’s – 2007 <br />
    17. 17. 1990’s – 2007 <br />
    18. 18. 1990’s – 2007 <br />People spending beyond their means <br />
    19. 19. 1990’s – 2007 <br />fast money and Instant gratification<br />One touch relationships<br />Wham, Bam, Thank You MadamEconomy. <br />
    20. 20. Early 1900’s<br />
    21. 21. Early 1900’s<br />Everyone worked in small tight knit communities<br />
    22. 22. Early 1900’s<br />Trust and word of mouth meant everything<br />
    23. 23. Early 1900’s<br />Building relationships and customer service <br />was the #1 priority<br />
    24. 24. People worked hard, long hours. <br />If you did a bad job everyone knew about it<br />If you did a great job everyone knew about it. <br />
    25. 25. Last 3 Years<br />Dazed and Confused <br />Wondering what’s next? <br />
    26. 26. The Point Is! ... <br />
    27. 27.
    28. 28. Old fashioned Customer Service<br />?<br />
    29. 29. Push Marketing<br />
    30. 30. Now Today, 2011<br />
    31. 31. Just do it! <br />
    32. 32. Poll ...<br />How many of you have used <br />search.twitter.com?<br />
    33. 33. Local Dog Walking Business ...<br />
    34. 34. Listen & Engage<br />www.search.twitter.com<br />Advanced<br />
    35. 35. Keywords<br />Location<br />
    36. 36. Hey @djangievee did you hear about the new dog park in Santa<br />Monica? It’s amazing, here’s the info … goo.gl/atFqE<br />
    37. 37. Pediatric Dentist<br />
    38. 38. Hey @MrPajitnovcheck out this great video on how<br />to clean your baby's teeth! goo.gl/LVdyv<br />
    39. 39. Set Goals, Track ROI<br />10 Engagements a day (20 minutes)<br />50 (5 days a week x 4 = Month )<br />200 Engagements a Month<br />20%(conversion rate)<br />40Mth<br />10%Turn into Clients = 4 New Clients a Month<br />4 x 5,000 = $20,000 <br />
    40. 40. Listen<br />Offer great help/advice, don’t over sell!!<br />Re-Tweet useful information<br />Add some humor <br />Be consistent, it’s a marathon not a sprint.<br />Twitter Etiquette<br />
    41. 41. www.tweetdeck.com<br />
    42. 42.
    43. 43. 1% of Face Book Traffic<br />
    44. 44. SEO & Social Media<br />“Both Google & Bing have confirmed that <br />social signals impact rankings”<br />www.searchenginewatch.com<br />
    45. 45. https://developers.facebook.com/docs/plugins/<br />
    46. 46. #1 – There’s No ROI<br />#2 – Social Media is Still Too Young<br />#3 – We Need To Control Our Message<br />Overcoming Objections <br />
    47. 47. You can’t really put a $ amount on customer caring. <br />#1 There’s No ROI<br />
    48. 48. July 2009 Amazon buys Zappos for $1.2 Billion. A buy not based on the numbers but on their caring and customer service driven model.<br />#1 There’s No ROI (cont.)<br />
    49. 49. #1 There’s No ROI (cont.)<br />No exact number but In my experience and in those that I’ve studied right now you can expect about $3 - $4 ROI on each social member per year. <br />$22,700,000 x $3 = $68 Million<br />* Not official Numbers, estimates only<br />
    50. 50. #2 – Social Media is still too young <br /><ul><li>Consumers trust consumers more than they trust traditional advertising.75% more likely to buy from a referral than a traditional ad.
    51. 51. FB – 650,000,000
    52. 52. YouTube – Watch 100,000,000 per day
    53. 53. LinkedIn – 100,000,000
    54. 54. Twitter – 75,000,000</li></ul>Stats courtesy of www.econsultancy.com<br />
    55. 55. #2 – Social Media is still too young (cont.) <br />1980’s – 1990’s Zagat was it!!! <br />2004– Yelp is formed<br />2007 – Yelp reports 5 Million Unique Visits <br />2008 – Zagat try’s to sell for $200 million (no takers)<br />Aug 2009 – Yelp reports over 25 million unique visitors<br />Dec 2009 – Yelp turns down $550 Million Dollar offer from Google and a $700 Million Dollar Offer from Microsoft. <br />Dec 2010 – Zagat get’s back in the game<br />V’s<br />
    56. 56. #3 - We need to control our message <br />What if someone says something bad about us? <br />
    57. 57. #3 - We need to control our message (cont.)<br />So What! <br />
    58. 58. #3 - We need to control our message (cont.)<br />You can’t control your message . . . <br />
    59. 59. Statistics<br />
    60. 60. Statistics (con’t)<br />
    61. 61. Who Social Media works BESTfor:<br />
    62. 62. Who Social Media DOESN’T Work Well For:<br />
    63. 63. Books<br />
    64. 64. www.wefollow.com<br />www.mashable.com <br />www.socialmediaexaminer.com<br />Webinars … <br />www.internetmarketingclub.org<br />www.hubspot.com/marketing-webinars/<br />People to follow …<br />Follow Me! @seo_kiwi<br />
    65. 65. The Companies that understand how to genuinely connect with their customers, online and offline, are the ones that will emerge over the next 24-36 months, putting significant distance <br /> between themselves and their <br /> competition. <br />Gary Vaynerchuck<br />Quotes<br />
    66. 66. Marketing is about to get a whole lot harder. You’re really going to have to work at it and show you care.<br />It’s a marathon not a sprint. <br />Social Media takes time not money. <br />Final Thoughts . . .<br />
    67. 67. Workshops<br />Offering ongoing workshops including;<br />Starting Your Own Business<br />Creating a Successful Business Plan<br />Financing Your Business<br />Marketing<br />Franchising<br />Internet Marketing & Social Media<br />Promoting and Protecting Your Invention<br />And Others<br />Check out our Workshop Schedule at SCORELA.ORG<br />
    68. 68. Services<br />Face-to-face counseling at no charge<br />Email counseling at no charge<br />Business workshops - nominal cost<br />Website resources at www.scorela.org<br />Free presentations from highly successful entrepreneurs<br />Thank you for coming<br />

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