SEO Kiwi - Presentation


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SEO Kiwi - Presentation

  1. 1. bb<br />
  2. 2. CLIENTS: <br />Plastic Surgeon’s, Attorney’s, Retail, Resorts, Moving Companies & More<br />PAST: <br />USWEB/CKS – Built websites for Nike, Clinique, Timberland, Fujitsu, Docker’s, Prudential and more<br />SPECIALITIES: <br />SEO, Social Media, Google Local, Adwords, Website Design & Development<br />
  3. 3. What is a Kiwi?<br />
  4. 4. What is a Kiwi?<br />
  5. 5. What is a Kiwi?<br />
  6. 6. “Social Media is a bit like teen sex. Everyone wants to do it. Nobody knows how.<br />AvinashKaushlik, Analytics Evangelist, Google. <br />
  7. 7. Covering Today.<br />The importance of Social Media for small business and why your grandparents are probably better positioned to be successful with it than we are! <br />
  8. 8. WHAT IS SOCIAL MEDIA?<br /> Social Media describes a new set of internet tools that enable shared COMMUNITYEXPERIENCES, both online and in person.<br />
  9. 9.  Word of mouth marketing on Steroids.<br />
  10. 10. Social Media is not a fad, It’s a fundamental shift in the way we communicate.<br />
  11. 11. Putting Social Media Into Perspective<br />1990’s – 2007: Hot Successful Economy<br />Real Estate was booming<br />Agent’s selling tons of homes<br />Homeowners getting big Lines of Credit<br />Restaurants & Hotels booked up<br />Luxury Items flying off the shelves<br />People spending beyond their means<br />
  12. 12. 1990’s – 2007 <br />Lot’s of fast money and Instant gratification<br />1 touch relationships<br />Wham, Bam, Thank You Madam! <br />
  13. 13. Last 3 Years<br />Dazed and Confused <br />Wondering what’s next <br />
  14. 14. Early 1900’s<br />Everyone worked in small tight knit communities<br />Trust and word of mouth meant everything<br />Building relationships and customer service was the #1 priority<br />Go to the store and they knew your name and your family + they cared<br />
  15. 15. People worked hard, long hours. <br />Many 30 + years at the same company<br />If you did a bad job everyone knew about it<br />If you did a great job everyone knew about it. <br />
  16. 16. Now Today, 2011<br />
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  26. 26. Wine Library, retail (<br />A.J Bombers, Restaurant Industry ( <br />Stone Korean Kitchen, Restaurant Industry (<br />Joie de Vivre Hotel (<br />Irena Vaksman, DDS, Doctor (<br />Starbucks & Coke a Cola<br />Old Spice – Doubled sales with YouTube, guy on the horse<br />Dell – 2009 they did 6.5m in sales (just from Twitter)<br />Success Stories<br />
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  28. 28. #1 – There’s No ROI<br />#2 – Social Media is Still Too Young<br />#3 – We Need To Control Our Message<br />Overcoming Objections <br />
  29. 29. You can’t really put a $ amount on customer caring. <br />#1 There’s No ROI<br />
  30. 30. July 2009 Amazon buys Zappos for $1.2 Billion. A buy not based on the numbers but on their caring and customer service driven model.<br />#1 There’s No ROI (con’t)<br />
  31. 31. #1 There’s No ROI (con’t)<br /> 70% of people turn to family and friends for advice when making a purchasing decision. <br />(Nielsen Company)<br />
  32. 32. #1 There’s No ROI (con’t)<br /> is where most people are talking to family and friends (600m +)<br />
  33. 33. #1 There’s No ROI (con’t)<br /> When faced with two equal choices people often buy for no other reason than they associate one choice to someone they know. <br />
  34. 34. #2 – Social Media is still too young <br /><ul><li>Consumers trust consumers more than they trust traditional advertising, these social media platforms are now reaching billions.
  35. 35. Thinking it’s too early or no ROI should be make it a no brainer at this stage. </li></li></ul><li>#2 – Social Media is still too young (con’t) <br />Adidas V’s Nike<br />Adidas thought Radio in the 1970’s was too young, Nike jumped at it! <br />
  36. 36. #2 – Social Media is still too young (con’t) <br />Barnes & Noble V’s Amazon in the 1990’s.<br />
  37. 37. #2 – Social Media is still too young (con’t) <br />E-Commerce, too young? They only looked at the short term numbers and not the long term.<br /><ul><li>Closed their last store in Jan 2010. </li></li></ul><li>#2 – Social Media is still too young (con’t) <br />Zagat V’s Yelp<br />1979 – 1999 Zagat was the burgundy bible for all foodies. <br />1999 – Zagat launched website but only paid subscribers could read reviews. <br />2004 – Yelp is formed<br />2007 – Yelp reports 5 Million Unique Visits <br />Jan 2008 – Zagat try’s to sell for $200 million (no takers)<br />May 2008 – Yelp reports 10 million unique views<br />July 2008 – Yelp releases Free iphone app<br />July 2009 – Zagat releases iphone app ($10)<br />Aug 2009 – Yelp reports over 25 million unique visitors<br />V’s<br />
  38. 38. #2 – Social Media is still too young (con’t) <br />Aug 2009 – Yelp reports over 25 million unique visitors<br />Dec 2009 – Yelp turns down $550 Million Dollar offer from Google and a $700 Million Dollar Offer from Microsoft. <br />Dec 2010 – Zagat teams up with Foursquare and starts to get back in the game.<br />V’s<br />
  39. 39. #3 - We need to control our message <br />What if someone says something bad about us? <br />
  40. 40. #3 - We need to control our message (con’t)<br />So What! <br /><ul><li>Would you prefer that the customer say it somewhere you can’t find it? If you’re afraid of what your customers are going to say then you need to take a closer look at what you’re doing in business.</li></li></ul><li>#3 - We need to control our message (con’t)<br />You can’t control their message, that boat has already sailed. Review, Blogs, Twitter, Facebook etc. <br />
  41. 41. #3 - We need to control our message (con’t)<br /><ul><li>Overall problems can be fixed if you catch them on time and you go about it with the right intent to fix the issue and customer caring. </li></ul>Toyota decided not to do anything initially about the issue with sticky pedals, turned into a PR nightmare<br />
  42. 42. News Flash! <br />SOCIAL MEDIAis coming faster and harder than e-commerce did and will give those who are doing it right a massive advantage over those who do nothing at all. <br />
  43. 43. Statistics<br />
  44. 44. Statistics (con’t)<br />
  45. 45. People & Companies with good intent<br />Ethical and genuine<br />Believe in good old fashioned customer Service<br />People & companies who love what they do, passionate!<br />Educators, Generous people who want to give back<br />If you have great stuff to share<br />Who Social Media works BESTfor:<br />
  46. 46. Who Social Media DOESN’T Work Well For:<br />Companies looking to make a quick buck<br />Instant Gratification<br />People with no passion, don’t like their job<br />Anti-Social<br />
  47. 47. Books<br />
  48. 48. The Companies that understand how to genuinely connect with their customers, online and offline, are the ones that will emerge over the next 24-36 months, putting significant distance <br /> between themselves and their <br /> competition. <br />Gary Vaynerchuck<br />Quotes<br />
  49. 49. Marketing is about to get a whole lot harder. You’re really going to have to work at it and show you care.<br />It’s a marathon not a sprint. <br />Social Media takes time not money. <br />Final Thoughts . . .<br />
  50. 50. Follow Me!<br /><br /><br />@seo_kiwi<br /><br />