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  • 1. SEO 101
    By SEO Kiwi
  • 2. Today ….
    Learn Basic SEO
    Word Press and SEO
    SEO Strategies
    Outsourcing SEO options
    SEO tracking and reporting tools
    How the Google Algorithm works
    1 Hour Open Q & A on anything you need help with.
  • 3. Learn Basic SEO so your website can rank higher in Google
    3 Types of Search Results ….
    • Paid (Adword or PPC)
    • 4. Local Maps
    • 5. Organic Links
  • Learn Basic SEO so your website can rank higher in Google
    - Paid
    - Local Maps
  • 6. Learn Basic SEO so your website can rank higher in Google
    Organic Links
  • 7. Learn Basic SEO so your website can rank higher in Google
    Organic Links
  • 8. Learn Basic SEO so your website can rank higher in Google
    Keyword Research:
    Google Keyword Tool
    Short tail V’s Long tail
    Create your list
  • 9. Learn Basic SEO so your website can rank higher in Google
  • 10. Learn Basic SEO so your website can rank higher in Google
    2 Parts of SEO
    On-Page SEO
    Off-Page SEO
  • 11. Learn Basic SEO so your website can rank higher in Google
    On-Page SEO
    URL
    Title Tag
    H1 Header Tag
    H2 Tag
    2-3 time in the page body
    Once in the footer.
  • 12. Learn Basic SEO so your website can rank higher in Google
    On-Page SEO
    www.joesshoes.com/recycled-shoes(url)
    Joes Shoes – Recycled Shoes (title)
    Recycled Shoes (header)
    All Recycled shoes include free shipping (sub head)
    Recycled shoes , Recycled shoes , Recycled shoes (body)
    Hiking Boots, Running Shoes, Boat Shoes, Recycled shoes
  • 13. Learn Basic SEO so your website can rank higher in Google
    Off-Page SEO
    Link Building …
  • Learn Basic SEO so your website can rank higher in Google
    Link Building Strategies
    • Friends & Family
    • 15. Add a Blog
    • 16. Local Organizations
    • 17. Local News
    • 18. Help a Non Profit
    • 19. Submit to Directories
    • 20. Social Bookmarking
    • 21. Write & submit a press release
    • 22. Build a Hub Page or Squidoo Lens
    • 23. Outsource
  • Word Press & SEO
    All in One SEO Pack
  • 24. Word Press & SEO
    SEO Smart Links
    • Automatically add internal links on keywords to key pages
    SEOPressor UNLIMITED
    • Automatically add internal links on keywords to key pages
  • SEO Strategies
    Great Content – Blog
    Video
    Link Baiting
    Press Releases
    Commenting
    Link Building
  • 25. SEO Outsourcing
    Elance.com
    Odesk.com
    www.seokiwi.com
    Hundreds of others out there.
    Avoid Big Chop Shops …
    • Yellow Pages
    • 26. Reach Local
    • 27. Long Term Contracts
  • SEO Tracking & Reporting
    Google Analytics
    Free/Simple
    Amount of Traffic
    Referral sources
    Conversions
    Drop off pages
    Top pages
    Keywords
    Bounce Rate
  • 28. SEO Tracking & Reporting
    Other Tools …
    SEO Moz ($99 Mth)
    Website Grader www.websitegrader.com
    Usertesting.com (focus group testing with video)
    www.spyfu.com (spy on competitors using Adwords)
    www.compete.com (compare traffic against competitors)
    Advanced Web Ranking ($99 - $399 1 time fee)
    www.searchengineland.com - Free
  • 29. Google Algorithm
    Local …
    Local Address
    Owner Verified Page
    Proper Category Associations
    Citations
    Crawlable address matching place page address
    Page Rank/Authority of website
    Quality of Inbound links to website
    Crawlable phone number matching place page
    Local Area Code
    City, State in Places page title
    http://www.davidmihm.com
  • 30. Google Algorithm
    Organic …
    On-Page SEO
    Links (Quality + Quantity)
    www.mattcutts.com/blog/
  • 31. Follow Me
    @seo_kiwi
    kiwi@seokiwi.com
    www.seokiwi.com
    http://www.linkedin.com/in/seokiwi