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Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
Kiwi Social Media Presentation
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Kiwi Social Media Presentation

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  • 1. bb<br />
  • 2. CLIENTS: <br />Plastic Surgeon’s, Attorney’s, Retail, Resorts, Moving Companies & More<br />PAST: <br />USWEB/CKS – Built websites for Nike, Clinique, Timberland, Fujitsu, Docker’s, Prudential and more<br />SPECIALITIES: <br />SEO, Social Media, Google Local, Adwords, Website Design & Development<br />
  • 3. What is a Kiwi?<br />
  • 4. What is a Kiwi?<br />
  • 5. What is a Kiwi?<br />Follow me on twitter @seo_kiwi<br />
  • 6. “Social Media is a bit like teen sex. Everyone wants to do it. Nobody knows how.<br />AvinashKaushlik, Analytics Evangelist, Google. <br />
  • 7. Covering Today.<br />The importance of Social Media for small business and why your grandparents are probably better positioned to be successful with it than we are! <br />
  • 8. WHAT IS SOCIAL MEDIA?<br />Social Mediadescribes a new set of internet tools that enable shared COMMUNITYEXPERIENCES, both online and in person.<br />
  • 9.  Word of mouth marketing on Steroids.<br />
  • 10. Social Media is not a fad, It’s a fundamental shift in the way we communicate.<br />Email<br />Social Media<br />Radio<br />Telephone<br />
  • 11. Poll ...<br /><ul><li>How many of you are on Twitter?
  • 12. How many on Facebook?
  • 13. How many are using Facebook or Twitter for Business? </li></li></ul><li>A Quick Journey Through Time …<br />
  • 14. Putting Social Media Into Perspective<br />1990’s – 2007: Hot Successful Economy<br />Real Estate was booming<br />Agent’s selling tons of homes<br />Homeowners getting big Lines of Credit<br />Restaurants & Hotels booked up<br />Luxury Items flying off the shelves<br />People spending beyond their means<br />
  • 15. 1990’s – 2007 <br />Lot’s of fast money and Instant gratification<br />One touch relationships<br />Wham, Bam, Thank You Madam! <br />
  • 16. Early 1900’s<br />Everyone worked in small tight knit communities<br />Trust and word of mouth meant everything<br />Building relationships and customer service was the #1 priority<br />Go to the store and they knew your name and your family + they cared<br />
  • 17. People worked hard, long hours. <br />Many 30 + years at the same company<br />If you did a bad job everyone knew about it<br />If you did a great job everyone knew about it. <br />
  • 18. Last 3 Years<br />Dazed and Confused <br />Wondering what’s next? <br />
  • 19. The Point Is! ... <br />
  • 20.
  • 21. Old fashioned Customer Service<br />?<br />
  • 22. Push Marketing<br />
  • 23. Now Today, 2011<br />
  • 24. Poll ...<br />How many of you have used <br />search.twitter.com?<br />
  • 25. Listen & Engage<br />www.search.twitter.com<br />
  • 26. Local Dog Walking Business ...<br />
  • 27.
  • 28.
  • 29.
  • 30. Listen<br />Offer great help & advice<br />Re-Tweet useful information<br />Educate and don’t sell<br />Add some humor and don’t be all business all the time<br />Be consistent, it’s a marathon not a sprint.<br />Twitter Etiquette<br />
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  • 40. 1% of Face Book Traffic<br />
  • 41. #1 – There’s No ROI<br />#2 – Social Media is Still Too Young<br />#3 – We Need To Control Our Message<br />Overcoming Objections <br />
  • 42. You can’t really put a $ amount on customer caring. <br />#1 There’s No ROI<br />
  • 43. July 2009 Amazon buys Zappos for $1.2 Billion. A buy not based on the numbers but on their caring and customer service driven model.<br />#1 There’s No ROI (con’t)<br />
  • 44. #1 There’s No ROI (con’t)<br />70%of people turn to family and friends for advice when making a purchasing decision. <br />Stats - Nielsen Company<br />
  • 45. #1 There’s No ROI (con’t)<br />is where most people are talking to family and friends (600m +)<br />
  • 46. #1 There’s No ROI (con’t)<br />No exact number but In my experience and in those that I’ve studied right now you can expect about $3 - $4 ROI on each social member per year. <br />$22,700,000 x $3 = $68 Million<br />* Not official Numbers, estimates only<br />
  • 47. #2 – Social Media is still too young <br /><ul><li>Consumers trust consumers more than they trust traditional advertising.75% more likely to buy from a referral than a traditional ad.
  • 48. FB – 650,000,000
  • 49. YouTube – Watch 100,000,000 per day
  • 50. LinkedIn – 100,000,000
  • 51. Twitter – 75,000,000</li></ul>Stats courtesy of www.econsultancy.com<br />
  • 52. #2 – Social Media is still too young (con’t) <br />Adidas V’s Nike<br />Adidas thought Radio in the 1970’s was too young, Nike jumped at it! <br />
  • 53. #2 – Social Media is still too young (con’t) <br />Barnes & Noble V’s Amazon in the 1990’s.<br />
  • 54. #2 – Social Media is still too young (con’t) <br />E-Commerce, too young? They only looked at the short term numbers and not the long term.<br /><ul><li>Closed their last store in Jan 2010. </li></li></ul><li>#2 – Social Media is still too young (con’t) <br />1980’s – 1990’s Zagat was it!!! <br />2004– Yelp is formed<br />2007 – Yelp reports 5 Million Unique Visits <br />2008 – Zagat try’s to sell for $200 million (no takers)<br />Aug 2009 – Yelp reports over 25 million unique visitors<br />Dec 2009 – Yelp turns down $550 Million Dollar offer from Google and a $700 Million Dollar Offer from Microsoft. <br />Dec 2010 – Zagat get’s back in the game<br />V’s<br />
  • 55. #3 - We need to control our message <br />What if someone says something bad about us? <br />
  • 56. #3 - We need to control our message (con’t)<br />So What! <br />
  • 57. #3 - We need to control our message (con’t)<br />You can’t control their message, that boat has already sailed. Review, Blogs, Twitter, Facebook etc. <br />
  • 58. #3 - We need to control our message (con’t)<br /><ul><li>Overall problems can be fixed if you catch them on time and you go about it with the right intent to fix the issue and customer caring. </li></ul>Toyota decided not to do anything initially about the issue with sticky pedals, turned into a PR nightmare<br />
  • 59. News Flash! <br />SOCIAL MEDIAis coming faster and harder than e-commerce did and will give those who are doing it right a massive advantage over those who do nothing at all. <br />
  • 60. Statistics<br />
  • 61. Statistics (con’t)<br />
  • 62. People & Companies with good intent<br />Ethical and genuine<br />Believe in good old fashioned customer Service<br />People & companies who love what they do, passionate!<br />Educators, Generous people who want to give back<br />If you have great stuff to share<br />Who Social Media works BESTfor:<br />
  • 63. Who Social Media DOESN’T Work Well For:<br />Companies looking to make a quick buck<br />Instant Gratification<br />People with no passion, don’t like their job<br />Anti-Social<br />
  • 64. Books<br />
  • 65. www.wefollow.com<br />www.internetmarketingclub.org<br />www.mashable.com - @mashable<br />www.techcrunch.com - @techcrunch<br />www.cnn.com - @cnnbrk<br />Top Twitter Users … <br />@ladygaga 9,680,412<br />@britneyspears 7,644,537<br />@BarakObama 7,595,539<br />People to follow …<br />
  • 66. The Companies that understand how to genuinely connect with their customers, online and offline, are the ones that will emerge over the next 24-36 months, putting significant distance <br /> between themselves and their <br /> competition. <br />Gary Vaynerchuck<br />Quotes<br />
  • 67. Marketing is about to get a whole lot harder. You’re really going to have to work at it and show you care.<br />It’s a marathon not a sprint. <br />Social Media takes time not money. <br />Final Thoughts . . .<br />
  • 68. Follow Me!<br />kiwi@seokiwi.com<br />www.seokiwi.com<br />@seo_kiwi<br />http://www.linkedin.com/in/seokiwi<br />

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