Kiwi Social Media Presentation

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Kiwi Social Media Presentation

  1. 1. bb<br />
  2. 2. CLIENTS: <br />Plastic Surgeon’s, Attorney’s, Retail, Resorts, Moving Companies & More<br />PAST: <br />USWEB/CKS – Built websites for Nike, Clinique, Timberland, Fujitsu, Docker’s, Prudential and more<br />SPECIALITIES: <br />SEO, Social Media, Google Local, Adwords, Website Design & Development<br />
  3. 3. What is a Kiwi?<br />
  4. 4. What is a Kiwi?<br />
  5. 5. What is a Kiwi?<br />Follow me on twitter @seo_kiwi<br />
  6. 6. “Social Media is a bit like teen sex. Everyone wants to do it. Nobody knows how.<br />AvinashKaushlik, Analytics Evangelist, Google. <br />
  7. 7. Covering Today.<br />The importance of Social Media for small business and why your grandparents are probably better positioned to be successful with it than we are! <br />
  8. 8. WHAT IS SOCIAL MEDIA?<br />Social Mediadescribes a new set of internet tools that enable shared COMMUNITYEXPERIENCES, both online and in person.<br />
  9. 9.  Word of mouth marketing on Steroids.<br />
  10. 10. Social Media is not a fad, It’s a fundamental shift in the way we communicate.<br />Email<br />Social Media<br />Radio<br />Telephone<br />
  11. 11. Poll ...<br /><ul><li>How many of you are on Twitter?
  12. 12. How many on Facebook?
  13. 13. How many are using Facebook or Twitter for Business? </li></li></ul><li>A Quick Journey Through Time …<br />
  14. 14. Putting Social Media Into Perspective<br />1990’s – 2007: Hot Successful Economy<br />Real Estate was booming<br />Agent’s selling tons of homes<br />Homeowners getting big Lines of Credit<br />Restaurants & Hotels booked up<br />Luxury Items flying off the shelves<br />People spending beyond their means<br />
  15. 15. 1990’s – 2007 <br />Lot’s of fast money and Instant gratification<br />One touch relationships<br />Wham, Bam, Thank You Madam! <br />
  16. 16. Early 1900’s<br />Everyone worked in small tight knit communities<br />Trust and word of mouth meant everything<br />Building relationships and customer service was the #1 priority<br />Go to the store and they knew your name and your family + they cared<br />
  17. 17. People worked hard, long hours. <br />Many 30 + years at the same company<br />If you did a bad job everyone knew about it<br />If you did a great job everyone knew about it. <br />
  18. 18. Last 3 Years<br />Dazed and Confused <br />Wondering what’s next? <br />
  19. 19. The Point Is! ... <br />
  20. 20.
  21. 21. Old fashioned Customer Service<br />?<br />
  22. 22. Push Marketing<br />
  23. 23. Now Today, 2011<br />
  24. 24. Poll ...<br />How many of you have used <br />search.twitter.com?<br />
  25. 25. Listen & Engage<br />www.search.twitter.com<br />
  26. 26. Local Dog Walking Business ...<br />
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  30. 30. Listen<br />Offer great help & advice<br />Re-Tweet useful information<br />Educate and don’t sell<br />Add some humor and don’t be all business all the time<br />Be consistent, it’s a marathon not a sprint.<br />Twitter Etiquette<br />
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  40. 40. 1% of Face Book Traffic<br />
  41. 41. #1 – There’s No ROI<br />#2 – Social Media is Still Too Young<br />#3 – We Need To Control Our Message<br />Overcoming Objections <br />
  42. 42. You can’t really put a $ amount on customer caring. <br />#1 There’s No ROI<br />
  43. 43. July 2009 Amazon buys Zappos for $1.2 Billion. A buy not based on the numbers but on their caring and customer service driven model.<br />#1 There’s No ROI (con’t)<br />
  44. 44. #1 There’s No ROI (con’t)<br />70%of people turn to family and friends for advice when making a purchasing decision. <br />Stats - Nielsen Company<br />
  45. 45. #1 There’s No ROI (con’t)<br />is where most people are talking to family and friends (600m +)<br />
  46. 46. #1 There’s No ROI (con’t)<br />No exact number but In my experience and in those that I’ve studied right now you can expect about $3 - $4 ROI on each social member per year. <br />$22,700,000 x $3 = $68 Million<br />* Not official Numbers, estimates only<br />
  47. 47. #2 – Social Media is still too young <br /><ul><li>Consumers trust consumers more than they trust traditional advertising.75% more likely to buy from a referral than a traditional ad.
  48. 48. FB – 650,000,000
  49. 49. YouTube – Watch 100,000,000 per day
  50. 50. LinkedIn – 100,000,000
  51. 51. Twitter – 75,000,000</li></ul>Stats courtesy of www.econsultancy.com<br />
  52. 52. #2 – Social Media is still too young (con’t) <br />Adidas V’s Nike<br />Adidas thought Radio in the 1970’s was too young, Nike jumped at it! <br />
  53. 53. #2 – Social Media is still too young (con’t) <br />Barnes & Noble V’s Amazon in the 1990’s.<br />
  54. 54. #2 – Social Media is still too young (con’t) <br />E-Commerce, too young? They only looked at the short term numbers and not the long term.<br /><ul><li>Closed their last store in Jan 2010. </li></li></ul><li>#2 – Social Media is still too young (con’t) <br />1980’s – 1990’s Zagat was it!!! <br />2004– Yelp is formed<br />2007 – Yelp reports 5 Million Unique Visits <br />2008 – Zagat try’s to sell for $200 million (no takers)<br />Aug 2009 – Yelp reports over 25 million unique visitors<br />Dec 2009 – Yelp turns down $550 Million Dollar offer from Google and a $700 Million Dollar Offer from Microsoft. <br />Dec 2010 – Zagat get’s back in the game<br />V’s<br />
  55. 55. #3 - We need to control our message <br />What if someone says something bad about us? <br />
  56. 56. #3 - We need to control our message (con’t)<br />So What! <br />
  57. 57. #3 - We need to control our message (con’t)<br />You can’t control their message, that boat has already sailed. Review, Blogs, Twitter, Facebook etc. <br />
  58. 58. #3 - We need to control our message (con’t)<br /><ul><li>Overall problems can be fixed if you catch them on time and you go about it with the right intent to fix the issue and customer caring. </li></ul>Toyota decided not to do anything initially about the issue with sticky pedals, turned into a PR nightmare<br />
  59. 59. News Flash! <br />SOCIAL MEDIAis coming faster and harder than e-commerce did and will give those who are doing it right a massive advantage over those who do nothing at all. <br />
  60. 60. Statistics<br />
  61. 61. Statistics (con’t)<br />
  62. 62. People & Companies with good intent<br />Ethical and genuine<br />Believe in good old fashioned customer Service<br />People & companies who love what they do, passionate!<br />Educators, Generous people who want to give back<br />If you have great stuff to share<br />Who Social Media works BESTfor:<br />
  63. 63. Who Social Media DOESN’T Work Well For:<br />Companies looking to make a quick buck<br />Instant Gratification<br />People with no passion, don’t like their job<br />Anti-Social<br />
  64. 64. Books<br />
  65. 65. www.wefollow.com<br />www.internetmarketingclub.org<br />www.mashable.com - @mashable<br />www.techcrunch.com - @techcrunch<br />www.cnn.com - @cnnbrk<br />Top Twitter Users … <br />@ladygaga 9,680,412<br />@britneyspears 7,644,537<br />@BarakObama 7,595,539<br />People to follow …<br />
  66. 66. The Companies that understand how to genuinely connect with their customers, online and offline, are the ones that will emerge over the next 24-36 months, putting significant distance <br /> between themselves and their <br /> competition. <br />Gary Vaynerchuck<br />Quotes<br />
  67. 67. Marketing is about to get a whole lot harder. You’re really going to have to work at it and show you care.<br />It’s a marathon not a sprint. <br />Social Media takes time not money. <br />Final Thoughts . . .<br />
  68. 68. Follow Me!<br />kiwi@seokiwi.com<br />www.seokiwi.com<br />@seo_kiwi<br />http://www.linkedin.com/in/seokiwi<br />

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