Lakhvir

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Lakhvir

  1. 1. Weekly News 2 (30-08-2010 to 05-09-2010) Compiled by: Lakhvir Singh Mba-2(A)
  2. 2. INSTANT NOODLES: RIVALS TURN THE HEAT ON NESTLE'S MAGGI <ul><li>Launch of Parle’s Big Byte soon dwindled to nothing and Voltas’s Cookie Feast arrived with a bang and left without a trace of ever having existed. </li></ul><ul><li>In the near two decades of its existence, Maggi has been the only show in town when it comes to noodles. </li></ul><ul><li>HUL has entered the fray with Knorr Soupy Noodles, GSK launched Foodles. </li></ul>
  3. 3. MAGGI LOSING INSTANT NOODLES MARKET SHARE IN INDIA TO NEW ENTRANTS <ul><li>Maggi’s share of instant noodles, on an all-India basis, across urban markets, has slipped consistently. </li></ul><ul><li>Maggi's instant noodles' value market share has fallen across the east, south, north and west zones for the same period. </li></ul><ul><li>Nestle has the potential to expand the Rs 1,300-crore instant noodles category – which itself is growing at a rapid 15% annually. </li></ul><ul><li>: “The category boundary is set to be re-drawn. From a snack food targeted at children, instant noodles category has evolved as a mainstay meal even for grown ups.”  </li></ul>
  4. 4. LG GOES FOR AN IMAGE MAKEOVER TO TARGET PREMIUM SEGMENT <ul><li>LG is working on a brand re-positioning exercise to cater to the premium segment by introducing more high-end products in India.  </li></ul><ul><li>The company is looking at bringing more products at the premium level, enhancing its after sales service and customer experience at the retail level.  </li></ul><ul><li>The company had recently launched hi-end products like 3D television on LED platform and 5-star rated refrigerators to tap the top end of the market.  </li></ul>
  5. 5. Taiwan's HTC: iPhone's `quiet' challenger <ul><li>East Asia is the world's electronics factory, yet unless they are Japanese, producers are anonymous. </li></ul><ul><li>Now HTC Corp., a Taiwanese maker of smart phones, is moving out of the shadows and trying to establish its own brand name as it competes with Apple's iPhone. </li></ul><ul><li>HTC supplies major US carriers Verizon, Sprint and T-Mobile. </li></ul>
  6. 6. Britania develops energy snacks for anemic children <ul><li>Develop a fortified energy snack under its Tiger Brand </li></ul><ul><li>Tied up with Tamilnadu & Pondichery states to supply this biscuit to various mid day meal schemes. </li></ul><ul><li>MD Vinita Bali told that there are no intentions to sell them in mass market . </li></ul>
  7. 7. Maruti Suzuki to build new auto plant in Manesar; to produce 2.5L vehicles a year <ul><li>Japan's top minicar maker Suzuki Motor Corp. is to build a new auto assembly plant near New Delhi in a bid to meet growing demand in the country. </li></ul><ul><li>Maruti Suzuki India Ltd., a local subsidiary of Suzuki, plans to construct the new plant in Manesar near its assembly base, with operation scheduled to begin in 2013. </li></ul><ul><li>The plant, its third in Manesar, will be built at a cost of 30 bn yen (356 mn dollars) with an annual capacity of 250,000 vehicles </li></ul>

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