Social Media for Government

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  • Some decent quotes from current lawmakers.
  • Why is using social media important to governments?
  • These pretty much apply to any organization, but these were laid out specifically for government (by Edelman)
  • Action could be a vote, sharing an article, signing up for the newsletter, etc.
  • San Francisco, Michigan.org, Mark Kirk, White House
  • Action could be a vote, sharing an article, signing up for the newsletter, etc.
  • Frequently updated- engages with community also
  • Illinois Bureau of Tourism- great for showcasing your town. Allowing members to join and post their own photos ups the public interest.
  • Trust is the main topic to address (I think). Social media has helped people regain some trust in government (at least those that are open and participating, i.e. Obama)
  • Story from earlier this week. Point here is that even little bits of transparency can add up in the public’s mind. Simple steps like this can really pave the way to getting the public believing in your government.
  • No need to be everywhere- be where your people are talking
  • Social Media for Government

    1. 1. How to use Social Media to Communicate<br />Chris Campbell<br />Lakeshore Branding<br />chris@lakeshorebranding.com<br />For Villages, Cities and Towns<br />
    2. 2. Hi, my name is Chris Campbell<br />Marketing Consultant for brands like Dell, Gortex, Jamba Juice and Chicago Bears<br />Certified and degree in Online Marketing & Communication<br />Started digital marketing agency 3 years ago<br />
    3. 3. Think Social Media is a Fad?<br />
    4. 4. Quotes<br />”You have to meet people where they’re at,” said Durst, who feels that social media offerings by legislators should complement town halls and face-to-face contact, not replace them.<br />Rep. Branden Durst, R-Meridian (Idaho)<br />Source: IdahoReporter.com<br />
    5. 5. Why Social Media?<br />
    6. 6. Social Media Basics for Government<br />Start early<br />Build to scale<br />Innovate where necessary<br />Make it easy to find, share and act<br />Pick which communities to participate<br />Channel online enthusiasm into specific, targeted activities that further the village’s goals<br />Source: Edelman Social Pulpit- Barack Obama’s Social Media Toolkit (PDF)<br />
    7. 7. Starting Early<br />Get feedback prior to campaign or project launch<br />Don’t be afraid of crowd sourcing- (empowering active members of the community to manage the communication)<br />Define social communications goals early<br />Is the objective awareness, or to elicit action?<br />
    8. 8. Keep It Simple<br />
    9. 9.
    10. 10. Facebook<br />
    11. 11. Facebook<br />Why Facebook?<br />Est. 116mm+ users in US<br />Destination site- most users visit daily<br />Actions such as ‘Liking’ and commenting occur naturally<br />Not just for young demographic<br />
    12. 12.
    13. 13. Twitter<br />
    14. 14. Twitter<br />Why Twitter?<br />Becoming people’s main source for news<br />Excellent for sharing breaking news<br />Politicians use Twitter to keep followers updated, engaged<br />
    15. 15. Twitter Stats<br />
    16. 16. YouTube<br />
    17. 17. YouTube<br />Why YouTube?<br />Second largest search engine in the world<br />Great vehicle for being authentic and transparent<br />Easy to share video on social media channels<br />Share speeches and sessions that most can’t attend<br />Nothing sells your town like a video<br />Encourage stakeholders to create response videos (engagement)<br />
    18. 18. Flickr<br />
    19. 19. Flickr<br />Why Flickr?<br />Largest online source of photos<br />Very easy and cheap to host, organize and share photos<br />If video is not available, photos are next great resource for stakeholders<br />Also host videos<br />Document project improvements and upgrades<br />Create a group to encourage stakeholders to share their photos<br />
    20. 20. Thank you for your time.<br /> Chris Campbell<br />Lakeshore Branding<br />(312) 229-0038<br />Chris@LakeshoreBranding.com<br />Find this presentation online at <br />www.LakeshoreBranding.com/slides<br />
    21. 21. Resources<br />General Social Media for Government Resource<br />http://www.usa.gov/webcontent/technology/other_tech.shtml<br />34 ways to use YouTube<br />http://webworkerdaily.com/2009/07/28/34-ways-to-use-youtube-for-business/<br />In-depth Social Media for Government Presentation<br />http://www.slideshare.net/mixtmedia/social-media-for-government-32309-1185070<br />
    22. 22. Trust<br />Trust in Government is rising<br />"Our greatest challenge and mandate in government is regaining the public's trust," said Rep. Mike Quigley, D-Ill... "It means not just paying lip service, but taking financial responsibility, transparency and ethics as seriously as the voters want us to. If we can make the tough decisions and prove these as our priorities to the public, trust will follow.“ Source: NextGov<br />Increasing importance of transparency (Open Government)<br />
    23. 23. Trust in Government Grows<br />Source: Edelman Trust Barometer 2010<br />
    24. 24. Government Makes a Rebound<br />Source: Edelman Trust Barometer 2010<br />
    25. 25. How Trust Fits In<br />Source: Mixt Media<br />
    26. 26. Transparency<br />
    27. 27. Transparency<br />Not just for the White House<br />Yuma legislator boosts transparency <br />Rep. Lynne Pancrazi, D-Yuma, sponsored House Bill 2707 this past legislative session. The bill requires tow truck companies to disclose their ownership while applying for contracts with the Department of Public Safety for towing and storing vehicles.<br />Source: 5/5/2010 Yuma Sun<br />
    28. 28. Choose Your Communities Wisely<br />

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