Merchandise Mart Social Media Presentation


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Presentation to a group of interior design students at the Merchandise Mart in Chicago on October 2.

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  • Linkedin lunchedCinco de LinkedinFacebook launched 2004 at Harvard and expanded to hundreds of Universities by fall 2004Twitter launched in 2006
  • New OrleansRecently Sold xx franchises with backing of Mark KubanReplaced billboard with twitter address4700 followers
  • Chicago Dominos
  • Check privacy settings
  • Build brand of you or company, pick one for each account
  • Essentially, Twitter is a shorter and more viral form of blogging, so the same rules actually still apply, and by constantly writing or tweeting about your expertise on a specific topic, you’ll become known for it and people will gravitate to you and follow you. 
  • Custom URL: Your LinkedIn URL should appear as “”  If it doesn’t, you’re missing a vital opportunity to have your profile rank higher in Google and to make it easier for people to find you. To do this, go to your profile and click “edit” and then next to where it says “public profile,” click “edit” again. At the top, you’ll want to click “edit” one more time next to “your public profile URL,” and then type in your full name, without spacing, and click “set address.” If the unique URL is taken, then try using a period between your first and last name or use your middle initial.Headline: Your headline will automatically be displayed as the last job you’ve had, unless you change it manually.  I recommend that you brand yourself for the job you want, not the one you have!  This means that you should revise your headline so instead of “Marketing Specialist for Toyota,” it could be “Internet Marketing Expert for Fortune 500 Companies.”  This way, you’re positioning yourself for a future potential job, while leaving your current job within your LinkedIn profile.Summary: Your summary should include a brief paragraph summarizing your work experience, especially work experience that is relevant for the job you want.  Feel free to spice this section up with your unique abilities and differentiators, such as industry awards and honors.  In the second paragraph, you should define your career aspirations.Experience: Don’t just list the past few jobs you’ve had.  I recommend that you put every single job you’ve had that is still related to either your current position or the job you are searching for.  The easiest way to complete this section is to copy and paste the bullets from your traditional resume.Keywords: You should flood your entire LinkedIn profile with keywords because recruiters and other individuals will be using LinkedIn as a talent search engine.  By selecting a few keywords that are also found in your headline, and sprinkling them throughout your profile, you will rank higher for those terms when someone conducts a LinkedIn “people search.”  If you show up first or second, then you may get the opportunity over everyone else.Applications: If you have a blog, then you should definitely use either the “WordPress” or “Blog Link” ( applications.  With this integration, you’re able to show people your thoughts, feelings and emotions on top of a more traditional resume format.  List only your past two or three blog posts so you don’t overwhelm the reader.  Another application that you may want to try is the “Slideshare Presentations” application to showcase how you compile information, your formatting and creative skills to employers who may glance at it.  Finally, the “ Files” application can be leveraged to allow employers to download your portfolio of work.Websites: LinkedIn gives you the ability to list up to three website links.  I would recommend that you select your blog, any web pages you own, your company and possibly your Twitter profile link.  Instead of leaving each title (for each link) as “My Website,” you should change them to the actual title of each of your links, so that the link can be associated with the URL.  This will help optimize your profile and drive Google PageRank to your other web properties.Recommendations: Many people argue if LinkedIn recommendations are legitimate, especially because they typically come from your trusted network of friends and colleagues.  The truth is that they are very significant because when a recruiter searches for talent, they will view and identify profiles that have the “thumbs up” graphic next to them.  If you don’t have a “thumbs up” graphic, that means that you haven’t been recommended and if you do and you’ve been recommended several times, there will be a number next to it.  If two candidates for the same job had the same background and skills, yet one had twenty recommendations, who would you choose?  Exactly!  Recommendations can come from colleagues, teachers, managers and even celebrities.
  • Import your contacts: If you’re brand new to LinkedIn or you want to start building your network, without having to search for people, you should use the import function.  LinkedIn allows you to important contacts from Windows Live, Hotmail, Gmail, Yahoo! and AOL.  You can also search through your college or workplace and add people you’ve worked with or have gone to school with.Be open and available: A huge part of LinkedIn is its messaging system and by being available and open to accepting contact requests and continuing conversations, it will help you build relationships.Leave your email address: People cannot add you to their network without your email address, so you should either leave your email address at the end of the summary area or put it in the contact field and label it public.Promote your URL: Take your distinct URL and put it  in your email signature, on your traditional resume, on your blog (with an optional icon graphic), your website, your presentations, and possibly on your business card.Update your status: Don’t worry, you don’t have to update “yet another” status bar with a message.  Try using or to push your status to all of your social networks at once.  Make sure that your LinkedIn status message is extremely professional because the audience is more career minded people and hiring managers.
  • Start or join a group
  • Fresh Content, unique content, a good writer is great for search engines and even better for conversions
  • Merchandise Mart Social Media Presentation

    1. 1. Social Media Branding<br />Lakeshore Branding<br />September 29, 2009<br />
    2. 2. Who is this guy?<br />Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears<br />I’m Certified<br />Started digital marketing agency 2 years ago <br />3 things you (hopefully) don’t know about me<br />
    3. 3. I require 3 pillows to fall asleep… <br />(head, knees, 1 to cuddle with)<br />
    4. 4. My nickname is Porkchop<br />
    5. 5. I am a <br />Blue Demon<br />(ie DePaul University)<br />
    6. 6. Social Media History<br />Linkedin launched in 2003, Cinco de Linkedin<br />Facebook came about a year later<br />Twitter new comer in the Game <br />Understand where your clients are <br />
    7. 7. The Stats<br />40,000 new blogs a day<br />1400% Growth on Twitter past year<br />25-44 year olds most active on Twitter<br /> More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook<br />Average age of LinkedIn user is 41 and income is $109K<br />
    8. 8. Social Media Revolution Video<br />In 2010, Gen Y will outnumber Baby Boomers<br /><ul><li>96% of them are on Social Media</li></ul>1 in 8 Got Married From People Met Online<br />1 Billion ipod app downloads in first 9 months<br />Women 55-65 is the Fastest Growing Segment on Facebook.<br />78% Trust Online Reviews<br />Social Media Video<br />
    9. 9.
    10. 10.
    11. 11. Naked Pizza<br />“69 percent of sales generated during a one-day Twitter advertising blitz” <br />
    12. 12. Dominos<br />
    13. 13. 000000000000000000000000000000000000<br />
    14. 14. Build Your Brand: Facebook<br />Fill out your profile<br />Import Your Contacts & Grow Your Network<br />Update Status<br />Start a Group or Page<br />Join or Start an Event(s)<br />
    15. 15. Building Your Brand: Twitter<br />1. Claim your Twitter handle<br />
    16. 16. Building Your Brand: Twitter<br />2. Decide how you want to brand yourself<br />
    17. 17. Building Your Brand: Twitter<br />3. Become known as an expert or resource<br />
    18. 18. Building Your Brand: Twitter<br />4. Establish a Twitter marketing plan<br />• Email signature<br />• Personal/corporate website<br />• Blog homepage + posts<br />• Email newsletter<br />• Presentations<br />• Business Card<br />• Article writing / guest blog posting<br />• Networking on Twitter:<br />• Promotional products<br />
    19. 19. Building Your Brand: Twitter<br />5. Utilize third-party applications<br />HootSuite<br />TweetDeck<br />TweetMeMe<br />
    20. 20. Build Your Brand: Linkedin<br />1. Brand your profile<br />
    21. 21. Build Your Brand: Linkedin<br />2. Develop your network<br />
    22. 22. Build Your Brand: Linkedin<br />3. Position yourself as a leader<br />
    23. 23. Feed your social networks<br />Check out services like or<br />
    24. 24. Staying Fresh<br /><tip> Get a good writer </tip><br />
    25. 25. Dive in the <br />Water is nice….<br />
    26. 26. 1<br />Thanks for your time. <br />How can you learn more? <br />Office: 312-229-0038<br /><br />Twitter @lsbranding<br />
    27. 27. Social Media Resources<br />Mashable<br />SlideShare<br />FeedBurner<br />Google Reader<br />Hootsuite<br />Thanks to Mashable & Expresso Marketing for images.<br />