Meet Up Internet Marketing Presentation

Small Business Internet Marketing
Chris Campbell
Lakeshore Branding
September 29, 2009

Who is this guy?
Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears
I’m Certified
Started digital marketing agency 2 years ago
5 things you (hopefully) don’t know about me

I require 3 pillows to fall asleep…
(head, knees, 1 to cuddle with)

My nickname is Porkchop

Yes, I am a
Blue Demon
(ie DePaul University)

Started four companies and sold two of them

I am a semi-pro
blackjack player

What Can you Expect to Learn?
A Little Bit of History
Understanding of Search Results
Intro to Social Media
Local Business Listings Online
SEO tips for strategy, website and linkbuilding

Start from the Beginning
History of Search
Google, YouTube, Yahoo, Bing, Facebook
On and Off Page, Image, Local Business

How Search is Evolving
Real Time Results
Universal Search
Social Media Profile

Naked Pizza
“69 percent of sales generated during a one-day Twitter advertising blitz”

Dominos

Social Media Revolution Video
In 2010, Gen Y will outnumber Baby Boomers

96% of them are on Social Media

1 in 8 Got Married From People Met Online
1 Billion ipod app downloads in first 9 months
Women 55-65 is the Fastest Growing Segment on Facebook.
78% Trust Online Reviews
Social Media Video

Local Listings are your Friend

Local Business Listings

Website Strategy
Website Structure
Keyword Research
What are you competitors doing?
Who is our target market?
How do we want our target market to interact with us online?

Proper Site Structure

Keyword Research
Tools- Google Keyword Tool, SEO Book Keyword Tool, 8 Steps of Keyword Research

Analyze Competitors
Firefox Plugins- SEO Book & SEO Quake
Links
Online Mentions
Site Structure
Social Media

Identifying the Market
Identify your potential clients
Convert the Visitors
Build an experience online for them to interact
Content (site, blog, twitter)
Imagery
Interaction with Widget (ie mortgage caculator)
Brand Experience

Website Optimization
Coding Techniques
Meta Website Data
Site Structure
Keep the Site Updated
Internal Website Linking

Techie Stuff

XML Sitemaps
Robots.txt
Meta Data
Page Titles
Link Anchors Text and Titles
Alt Tags
Clean Url’s

Keep it Clean
‘s
No

Keep it in the family with Links

Staying Fresh
<tip> Get a good writer </tip>

Tips for Off Page Optimization(ie. Link Building)

Make some new Friends

Link Building for Small Business
Profile links (ie. meetup profile)
Blog comments
Forums
Writeupson other sites (ie press, blogs)
Social Media Bookmarking
Local Business Listings
Don’t cheat with buying links
Directory submissions, doesn’t work anymore 

Dive in the
Water is nice….

Thanks for your time.
How can you learn more?
Chris Campbell
Cell: 312-380-5219
Office: 312-229-0038 x301
chris.campbell@lakeshorebranding.com
www.lakeshorebranding.com
Twitter @lsbranding
Want a copy of the Slides go to LakeshoreBranding.com/meetup

Resources
SEO Moz
Search Engine Watch
Search Engine Land
SEO Book
Chicago SEO Meetup Group
Chicago Affiliate Meetup Group
Lakeshore Branding Blog
David Mihm

Free Tools
Google Webmaster Tools
Google Analytics
Google Alerts
Google Keyword Tool