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Meet Up Internet Marketing Presentation


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This is the presentation to a group of small business owners and managers about Internet Marketing

This is the presentation to a group of small business owners and managers about Internet Marketing

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  • Yahoo, Alta Vista, Lycos started in the mid 90’s Google was launched in 1997 by Sergey Brin and Larry Page as part of a research project at Stanford University. It uses inbound links to rank sites. In 1998 MSN Search and the Open Directory were also started. The Open Directory, according to its Web site, "is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors." It seeks to become the "definitive catalog of the Web." The entire directory is maintained by human input.
  • Explain search results- ads, local (1, 3, 10 pack) and organic results
  • Social media, for sites like amazon you will look for a bike and it will show you last five that your friends reviewed first in the search results
  • New OrleansRecently Sold xx franchises with backing of Mark KubanReplaced billboard with twitter address4700 followers
  • Chicago Dominos
  • Dominate local search with local listingsDifferent ranking factors from organic search results
  • Universal business (express info listingsCreate profile on the dozens of local / sustainable info sites (this creates citations) Make sure your profile has your keywords in the title, description and keyword areas of the listing Select the proper business categories Customer Reviews Add photos, videos, coupons, hours to local listing- creates better user experience
  • Xml sitemap, robots.txt, meta data, page title, link anchor text and titles, alt, clean urls,
  • Code- no tables, css and html
  • Insight linking
  • Fresh Content, unique content, a good writer is great for search engines and even better for conversions
  • Profile links, blog comments, forums,writeups on other sites, social media bookmarkingDon’t cheat with buying links or directory submissions
  • Transcript

    • 1. Small Business Internet Marketing
      Lakeshore Branding
      September 29, 2009
    • 2. Who is this guy?
      Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears
      I’m Certified
      Started digital marketing agency 2 years ago
      5 things you (hopefully) don’t know about me
    • 3. I require 3 pillows to fall asleep…
      (head, knees, 1 to cuddle with)
    • 4. My nickname is Porkchop
    • 5. Yes, I am a
      Blue Demon
      (ie DePaul University)
    • 6. Started four companies and sold two of them
    • 7. I am a semi-pro
      blackjack player
    • 8. What Can you Expect to Learn?
      A Little Bit of History
      Understanding of Search Results
      Intro to Social Media
      Local Business Listings Online
      SEO tips for strategy, website and linkbuilding
    • 9. Start from the Beginning
      History of Search
      Google, YouTube, Yahoo, Bing, Facebook
      On and Off Page, Image, Local Business
    • 10.
    • 11. How Search is Evolving
      Real Time Results
      Universal Search
      Social Media Profile
    • 12.
    • 13. Naked Pizza
      “69 percent of sales generated during a one-day Twitter advertising blitz”
    • 14. Dominos
    • 15.
    • 16. Social Media Revolution Video
      In 2010, Gen Y will outnumber Baby Boomers
      • 96% of them are on Social Media
      1 in 8 Got Married From People Met Online
      1 Billion ipod app downloads in first 9 months
      Women 55-65 is the Fastest Growing Segment on Facebook.
      78% Trust Online Reviews
      Social Media Video
    • 17. Local Listings are your Friend
    • 18. Local Business Listings
    • 19. Local Business Listings
    • 20.
    • 21. Website Strategy
      Website Structure
      Keyword Research
      What are you competitors doing?
      Who is our target market?
      How do we want our target market to interact with us online?
    • 22. Proper Site Structure
    • 23. Keyword Research
      Tools- Google Keyword Tool, SEO Book Keyword Tool, 8 Steps of Keyword Research
    • 24. Analyze Competitors
      Firefox Plugins- SEO Book & SEO Quake
      Online Mentions
      Site Structure
      Social Media
    • 25. Identifying the Market
      Identify your potential clients
      Convert the Visitors
      Build an experience online for them to interact
      Content (site, blog, twitter)
      Interaction with Widget (ie mortgage caculator)
      Brand Experience
    • 26. Website Optimization
      Coding Techniques
      Meta Website Data
      Site Structure
      Keep the Site Updated
      Internal Website Linking
    • 27. Techie Stuff
    • Keep it Clean
    • 34. Keep it in the family with Links
    • 35. Staying Fresh
      <tip> Get a good writer </tip>
    • 36. Tips for Off Page Optimization(ie. Link Building)
    • 37. Make some new Friends
    • 38. Link Building for Small Business
      Profile links (ie. meetup profile)
      Blog comments
      Writeups on other sites (ie press, blogs)
      Social Media Bookmarking
      Local Business Listings
      Don’t cheat with buying links
      Directory submissions, doesn’t work anymore 
    • 39. Dive in the
      Water is nice….
    • 40. Thanks for your time.
      How can you learn more?
      Chris Campbell
      Twitter @lsbranding
    • 41. Resources
      SEO Moz
      Search Engine Watch
      Search Engine Land
      SEO Book
      Chicago SEO Meetup Group
      Chicago Affiliate Meetup Group
      Lakeshore Branding Blog
      David Mihm
    • 42. Free Tools
      Google Webmaster Tools
      Google Analytics
      Google Alerts
      Google Keyword Tool