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Small Business Internet Marketing<br />Lakeshore Branding<br />September 29, 2009<br />
Who is this guy?<br />Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago...
I require 3 pillows to fall asleep… <br />(head, knees, 1 to cuddle with)<br />
  	My nickname is   				Porkchop<br />
Yes, I am a <br />Blue Demon<br />(ie DePaul University)<br />
Started four companies and sold two of them<br />
I am a semi-pro<br />    blackjack player<br />
What Can you Expect to Learn?<br />A Little Bit of History<br />Understanding of Search Results<br />Intro to Social Media...
Start from the Beginning<br />History of Search<br />Google, YouTube, Yahoo, Bing, Facebook<br />On and Off Page, Image, L...
How Search is Evolving<br />Real Time Results<br />Universal Search<br />Social Media Profile<br />
Naked Pizza<br />“69 percent of sales generated during a one-day Twitter advertising blitz” <br />
Dominos<br />
Social Media Revolution Video<br />In 2010, Gen Y will outnumber Baby Boomers<br /><ul><li>96% of them are on Social Media...
Local Listings are your Friend<br />
Local Business Listings<br />
Local Business Listings<br />
Website Strategy <br />Website Structure<br />Keyword Research<br />What are you competitors doing?<br />Who is our target...
Proper Site Structure<br />
Keyword Research<br />Tools- Google Keyword Tool, SEO Book Keyword Tool, 8 Steps of Keyword Research<br />
Analyze Competitors<br />Firefox Plugins- SEO Book & SEO Quake<br />Links<br />Online Mentions<br />Site Structure<br />So...
Identifying the Market<br />Identify your potential clients<br />Convert the Visitors<br />Build an experience online for ...
Website Optimization<br />Coding Techniques<br />Meta Website Data<br />Site Structure <br />Keep the Site Updated<br />In...
Techie Stuff<br /><ul><li>XML Sitemaps
Robots.txt
Meta Data
Page Titles
Link Anchors Text and Titles
Alt Tags
Clean Url’s</li></li></ul><li>Keep it Clean<br />‘s<br />No<br />
Keep it in the family with Links<br />
Staying Fresh<br /><tip> Get a good writer </tip><br />
Tips for Off Page Optimization(ie. Link Building)<br />
Make some new Friends<br />
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Meet Up Internet Marketing Presentation

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This is the presentation to a group of small business owners and managers about Internet Marketing

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  • Yahoo, Alta Vista, Lycos started in the mid 90’s Google was launched in 1997 by Sergey Brin and Larry Page as part of a research project at Stanford University. It uses inbound links to rank sites. In 1998 MSN Search and the Open Directory were also started. The Open Directory, according to its Web site, &quot;is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.&quot; It seeks to become the &quot;definitive catalog of the Web.&quot; The entire directory is maintained by human input.
  • Explain search results- ads, local (1, 3, 10 pack) and organic results
  • Social media, for sites like amazon you will look for a bike and it will show you last five that your friends reviewed first in the search results
  • New OrleansRecently Sold xx franchises with backing of Mark KubanReplaced billboard with twitter address4700 followers
  • Chicago Dominos
  • Dominate local search with local listingsDifferent ranking factors from organic search results
  • Universal business listing.com (express info usa.com)Claim listingsCreate profile on the dozens of local / sustainable info sites (this creates citations) Make sure your profile has your keywords in the title, description and keyword areas of the listing Select the proper business categories Customer Reviews Add photos, videos, coupons, hours to local listing- creates better user experience
  • Xml sitemap, robots.txt, meta data, page title, link anchor text and titles, alt, clean urls,
  • Code- no tables, css and html
  • Insight linking
  • Fresh Content, unique content, a good writer is great for search engines and even better for conversions
  • Profile links, blog comments, forums,writeups on other sites, social media bookmarkingDon’t cheat with buying links or directory submissions
  • Transcript of "Meet Up Internet Marketing Presentation"

    1. 1. Small Business Internet Marketing<br />Lakeshore Branding<br />September 29, 2009<br />
    2. 2. Who is this guy?<br />Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears<br />I’m Certified<br />Started digital marketing agency 2 years ago <br />5 things you (hopefully) don’t know about me<br />
    3. 3. I require 3 pillows to fall asleep… <br />(head, knees, 1 to cuddle with)<br />
    4. 4. My nickname is Porkchop<br />
    5. 5. Yes, I am a <br />Blue Demon<br />(ie DePaul University)<br />
    6. 6. Started four companies and sold two of them<br />
    7. 7. I am a semi-pro<br /> blackjack player<br />
    8. 8. What Can you Expect to Learn?<br />A Little Bit of History<br />Understanding of Search Results<br />Intro to Social Media<br />Local Business Listings Online<br />SEO tips for strategy, website and linkbuilding<br />
    9. 9. Start from the Beginning<br />History of Search<br />Google, YouTube, Yahoo, Bing, Facebook<br />On and Off Page, Image, Local Business<br />
    10. 10.
    11. 11. How Search is Evolving<br />Real Time Results<br />Universal Search<br />Social Media Profile<br />
    12. 12.
    13. 13. Naked Pizza<br />“69 percent of sales generated during a one-day Twitter advertising blitz” <br />
    14. 14. Dominos<br />
    15. 15.
    16. 16. Social Media Revolution Video<br />In 2010, Gen Y will outnumber Baby Boomers<br /><ul><li>96% of them are on Social Media</li></ul>1 in 8 Got Married From People Met Online<br />1 Billion ipod app downloads in first 9 months<br />Women 55-65 is the Fastest Growing Segment on Facebook.<br />78% Trust Online Reviews<br />Social Media Video<br />
    17. 17. Local Listings are your Friend<br />
    18. 18. Local Business Listings<br />
    19. 19. Local Business Listings<br />
    20. 20.
    21. 21. Website Strategy <br />Website Structure<br />Keyword Research<br />What are you competitors doing?<br />Who is our target market?<br />How do we want our target market to interact with us online?<br />
    22. 22. Proper Site Structure<br />
    23. 23. Keyword Research<br />Tools- Google Keyword Tool, SEO Book Keyword Tool, 8 Steps of Keyword Research<br />
    24. 24. Analyze Competitors<br />Firefox Plugins- SEO Book & SEO Quake<br />Links<br />Online Mentions<br />Site Structure<br />Social Media<br />
    25. 25. Identifying the Market<br />Identify your potential clients<br />Convert the Visitors<br />Build an experience online for them to interact<br />Content (site, blog, twitter)<br />Imagery<br />Interaction with Widget (ie mortgage caculator)<br />Brand Experience<br />
    26. 26. Website Optimization<br />Coding Techniques<br />Meta Website Data<br />Site Structure <br />Keep the Site Updated<br />Internal Website Linking<br />
    27. 27. Techie Stuff<br /><ul><li>XML Sitemaps
    28. 28. Robots.txt
    29. 29. Meta Data
    30. 30. Page Titles
    31. 31. Link Anchors Text and Titles
    32. 32. Alt Tags
    33. 33. Clean Url’s</li></li></ul><li>Keep it Clean<br />‘s<br />No<br />
    34. 34. Keep it in the family with Links<br />
    35. 35. Staying Fresh<br /><tip> Get a good writer </tip><br />
    36. 36. Tips for Off Page Optimization(ie. Link Building)<br />
    37. 37. Make some new Friends<br />
    38. 38. Link Building for Small Business<br />Profile links (ie. meetup profile)<br />Blog comments<br />Forums<br />Writeups on other sites (ie press, blogs)<br />Social Media Bookmarking<br />Local Business Listings<br />Don’t cheat with buying links <br />Directory submissions, doesn’t work anymore <br />
    39. 39. Dive in the <br />Water is nice….<br />
    40. 40. Thanks for your time. <br />How can you learn more? <br />Chris Campbell<br />312-229-0038<br />http://www.lakeshorebranding.com<br />Twitter @lsbranding<br />
    41. 41. Resources<br />SEO Moz<br />Search Engine Watch<br />Search Engine Land<br />SEO Book<br />Chicago SEO Meetup Group<br />Chicago Affiliate Meetup Group<br />Lakeshore Branding Blog<br />David Mihm<br />
    42. 42. Free Tools<br />Google Webmaster Tools<br />Google Analytics<br />Google Alerts<br />Google Keyword Tool<br />
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