Meet Up Internet Marketing Presentation
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Meet Up Internet Marketing Presentation

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This is the presentation to a group of small business owners and managers about Internet Marketing

This is the presentation to a group of small business owners and managers about Internet Marketing

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  • Yahoo, Alta Vista, Lycos started in the mid 90’s Google was launched in 1997 by Sergey Brin and Larry Page as part of a research project at Stanford University. It uses inbound links to rank sites. In 1998 MSN Search and the Open Directory were also started. The Open Directory, according to its Web site, "is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors." It seeks to become the "definitive catalog of the Web." The entire directory is maintained by human input.
  • Explain search results- ads, local (1, 3, 10 pack) and organic results
  • Social media, for sites like amazon you will look for a bike and it will show you last five that your friends reviewed first in the search results
  • New OrleansRecently Sold xx franchises with backing of Mark KubanReplaced billboard with twitter address4700 followers
  • Chicago Dominos
  • Dominate local search with local listingsDifferent ranking factors from organic search results
  • Universal business listing.com (express info usa.com)Claim listingsCreate profile on the dozens of local / sustainable info sites (this creates citations) Make sure your profile has your keywords in the title, description and keyword areas of the listing Select the proper business categories Customer Reviews Add photos, videos, coupons, hours to local listing- creates better user experience
  • Xml sitemap, robots.txt, meta data, page title, link anchor text and titles, alt, clean urls,
  • Code- no tables, css and html
  • Insight linking
  • Fresh Content, unique content, a good writer is great for search engines and even better for conversions
  • Profile links, blog comments, forums,writeups on other sites, social media bookmarkingDon’t cheat with buying links or directory submissions

Meet Up Internet Marketing Presentation Meet Up Internet Marketing Presentation Presentation Transcript

  • Small Business Internet Marketing
    Lakeshore Branding
    September 29, 2009
  • Who is this guy?
    Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears
    I’m Certified
    Started digital marketing agency 2 years ago
    5 things you (hopefully) don’t know about me
  • I require 3 pillows to fall asleep…
    (head, knees, 1 to cuddle with)
  • My nickname is Porkchop
  • Yes, I am a
    Blue Demon
    (ie DePaul University)
  • Started four companies and sold two of them
  • I am a semi-pro
    blackjack player
  • What Can you Expect to Learn?
    A Little Bit of History
    Understanding of Search Results
    Intro to Social Media
    Local Business Listings Online
    SEO tips for strategy, website and linkbuilding
  • Start from the Beginning
    History of Search
    Google, YouTube, Yahoo, Bing, Facebook
    On and Off Page, Image, Local Business
  • How Search is Evolving
    Real Time Results
    Universal Search
    Social Media Profile
  • Naked Pizza
    “69 percent of sales generated during a one-day Twitter advertising blitz”
  • Dominos
  • Social Media Revolution Video
    In 2010, Gen Y will outnumber Baby Boomers
    • 96% of them are on Social Media
    1 in 8 Got Married From People Met Online
    1 Billion ipod app downloads in first 9 months
    Women 55-65 is the Fastest Growing Segment on Facebook.
    78% Trust Online Reviews
    Social Media Video
  • Local Listings are your Friend
  • Local Business Listings
  • Local Business Listings
  • Website Strategy
    Website Structure
    Keyword Research
    What are you competitors doing?
    Who is our target market?
    How do we want our target market to interact with us online?
  • Proper Site Structure
  • Keyword Research
    Tools- Google Keyword Tool, SEO Book Keyword Tool, 8 Steps of Keyword Research
  • Analyze Competitors
    Firefox Plugins- SEO Book & SEO Quake
    Links
    Online Mentions
    Site Structure
    Social Media
  • Identifying the Market
    Identify your potential clients
    Convert the Visitors
    Build an experience online for them to interact
    Content (site, blog, twitter)
    Imagery
    Interaction with Widget (ie mortgage caculator)
    Brand Experience
  • Website Optimization
    Coding Techniques
    Meta Website Data
    Site Structure
    Keep the Site Updated
    Internal Website Linking
  • Techie Stuff
    • XML Sitemaps
    • Robots.txt
    • Meta Data
    • Page Titles
    • Link Anchors Text and Titles
    • Alt Tags
    • Clean Url’s
  • Keep it Clean
    ‘s
    No
  • Keep it in the family with Links
  • Staying Fresh
    <tip> Get a good writer </tip>
  • Tips for Off Page Optimization(ie. Link Building)
  • Make some new Friends
  • Link Building for Small Business
    Profile links (ie. meetup profile)
    Blog comments
    Forums
    Writeups on other sites (ie press, blogs)
    Social Media Bookmarking
    Local Business Listings
    Don’t cheat with buying links
    Directory submissions, doesn’t work anymore 
  • Dive in the
    Water is nice….
  • Thanks for your time.
    How can you learn more?
    Chris Campbell
    312-229-0038
    http://www.lakeshorebranding.com
    Twitter @lsbranding
  • Resources
    SEO Moz
    Search Engine Watch
    Search Engine Land
    SEO Book
    Chicago SEO Meetup Group
    Chicago Affiliate Meetup Group
    Lakeshore Branding Blog
    David Mihm
  • Free Tools
    Google Webmaster Tools
    Google Analytics
    Google Alerts
    Google Keyword Tool