How Companies Are Using Social Media
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How Companies Are Using Social Media

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Presentations to a group of Franchisers about Social Media- focused on Twitter, Facebook and LinkedIn

Presentations to a group of Franchisers about Social Media- focused on Twitter, Facebook and LinkedIn

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  • Linkedin lunchedCinco de LinkedinFacebook launched 2004 at Harvard and expanded to hundreds of Universities by fall 2004Twitter launched in 2006
  • New OrleansRecently Sold xx franchises with backing of Mark KubanReplaced billboard with twitter address4700 followers
  • $2 mil in salesNot much for large company- but the ROI is off the charts to generate this revenue
  • Embeded 58K websites
  • Chicago Dominos
  • Stay active- give updates, exclusive specials, give incentives for them to engage with your brandMonitoring- Join the conversation- example of property company that does not want to communicate vs companies like dominos that makes apology video
  • Threadless- Well they have fresh content, all the time. They integrate their products there nicely- look at the new tees tab. They have a contest every Thursday that uses fan involvement and they give out gift codes for the site. Because it’s every Thursday, people know and expect it, so they keep coming back

How Companies Are Using Social Media How Companies Are Using Social Media Presentation Transcript

  • How to effectively use Social Media
    Lakeshore Branding
    June 23, 2009
  • Who is this guy?
    Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears
    I’m Certified
    Started digital marketing agency 2 years ago
    5 things you (hopefully) don’t know about me
  • I require 3 pillows to fall asleep…
    (head, knees, 1 to cuddle with)
  • I'm an active volunteer at a senior home….
  • I went to DePaul
    University
  • Started four companies and sold two of them
  • I’m a semi-pro
    blackjack player
  • Start from the Beginning
    Linkedin launched in 2003, Cinco de Linkedin
    Facebook came about a year later
    Twitter new comer in the Game
    Understand where your clients are
  • The Stats
    40,000 new blogs a day
    1400% Growth on Twitter past year
    25-44 year olds most active on Twitter
     More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook
    Average age of LinkedIn user is 41 and income is $109K
  • Naked Pizza
    “69 percent of sales generated during a one-day Twitter advertising blitz”
  • Dominos
  • Dominos
  • Are you part of the Conversation?
  • Monitoring
  • Set it and Forget it
    Not quite….
    • Stay Active
    • Monitoring
    • Join the Conversation
  • Dive in the
    Water is nice….
  • Thanks for your time.
    How can you learn more?
    Chris Campbell
    Office: 312-229-0038
    www.lakeshorebranding.com