New Media Symposium :: The World of Content Strategy
April 25, 2009
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HUGE | New Media Symposium :: Content Strategy

Let’s t HUGE f
L t’ get HUGEy for a sec
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HUGE | New Media Symposium :: Content Strategy

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HUGE | New Media Symposium :: Content Strategy

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HUGE | New Media Symposium :: Content Strategy

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HUGE | New Media Symposium :: Content Strategy

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HUGE | New Media Symposium :: Content Strategy

What d
Wh t does a Content
Ctt
Strategist do?
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HUGE | New Media Symposium :: Content Strategy

A website can be compared to
the human body
IA/ID creates the structure CS creates the lifeblood
Motion via 2D space
p Makes the site feel ‘alive’
Creates spatial (functional) conditions and limitations Creates meaningful content program and makes
rules for relationships between digital objects
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HUGE | New Media Symposium :: Content Strategy

User Experience roles spectrum
p p
VD ID IA CS copywriting
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HUGE | New Media Symposium :: Content Strategy

What is a Content Strategist?
g
• A curator of digital objects
• A “preditor”
preditor
• An innovator of interaction design / layout:
“an ID without owning wireframes”
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HUGE | New Media Symposium :: Content Strategy

Everyday is fun!
E d if !
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HUGE | New Media Symposium :: Content Strategy

Product strategy
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HUGE | New Media Symposium :: Content Strategy

Site inventories and audits
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HUGE | New Media Symposium :: Content Strategy

Taxonomies and site structure
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HUGE | New Media Symposium :: Content Strategy

Editorial strategies
g
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HUGE | New Media Symposium :: Content Strategy

Content placement on wireframes
p
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HUGE | New Media Symposium :: Content Strategy

Analytics for p
y planning & assessing
g g
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HUGE | New Media Symposium :: Content Strategy

Other core responsibilities
p
1. Stakeholder & user research
2. SEO strategies
3. Metadata strategies
4. Migration p
g plans
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HUGE | New Media Symposium :: Content Strategy

Getting into the biz.
G tti i t th bi
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HUGE | New Media Symposium :: Content Strategy

Finding the right fit
g g
1. Consider your subject matter expertise
2. Find an agency or company that builds the
type of sites you want to work on
3.
3 Know the basic deliverables you will have to
create
4. Get involved in local networking groups
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HUGE | New Media Symposium :: Content Strategy

NYC CS Facebook Group
p
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HUGE | New Media Symposium :: Content Strategy

Linked-In Group
p
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HUGE | New Media Symposium :: Content Strategy

Thank you!
www.hugeinc.com
45 Main Street, 2nd floor
Brooklyn, NY 11201
Call us.
Phone: +1 718 625 4843
Fax: +1 718 625 5157
info@hugeinc.com
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HUGE | New Media Symposium :: Content Strategy