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Mobile Content: The Return of Shovelware? Presented at the STC France Content Strategy Forum 2010. Erin Scime

by Associate Experience Director, Content at Razorfish on Apr 17, 2010

  • 13,349 views

The state of affairs for mobile content is dire at the moment. Brands are not thinking long-term or putting resources into discovery. They are also not thinking strategically about how mobile content ...

The state of affairs for mobile content is dire at the moment. Brands are not thinking long-term or putting resources into discovery. They are also not thinking strategically about how mobile content is different from website content. This presentation outlines current mobile content imperatives and offers strategies for better mobile content experiences and higher return on investment.

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http://feeds.feedburner.com 500
http://content-science.com 448
https://content-science.com 179
http://jira.global.sdl.corp 165
http://www.dopedata.com 99
http://uxlabs.pl 74
http://www.slideshare.net 42
http://content-science.gotdns.com 32
http://www.internetmarketingenreclame.nl 10
http://www.linkedin.com 10
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http://theoldreader.com 2
http://a0.twimg.com 2
https://www.linkedin.com 2
http://translate.googleusercontent.com 2
http://feedproxy.google.com 1
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  • herbyatiburst Nick Herbert, COO at iWiiiish.com Need publishers to understand what people want on the move - the power of now for the next 3 minutes. bite size content transportable back to my social network and desktop within seconds for full analysis later on. 3 years ago
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Mobile Content: The Return of Shovelware? Presented at the STC France Content Strategy Forum 2010. Erin Scime Mobile Content: The Return of Shovelware? Presented at the STC France Content Strategy Forum 2010. Erin Scime Presentation Transcript