Miguel Online Music


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Final Assignment 8.2

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Miguel Online Music

  1. 1. Miguel Online Music Produced by Miguel Hernandez Jr. Music Production
  2. 2. Executive Summary <ul><li>IT infrastructure that promotes and market to a wide array of consumer. </li></ul><ul><li>Genre of online music that is entirely composed with computer software electronic. </li></ul><ul><li>Customer will download the music to their PCs and develop and sustain an online distribution system </li></ul><ul><li>The goals are to provide the best music to customer needs and customer satisfaction of the different type of music so that he or she can enjoy the music. </li></ul>
  3. 3. Business Concept <ul><li>Online music catalogs, large stocks of hundreds and thousands of titles to listen via real audio or other methods to sample from their catalog. </li></ul><ul><li>Membership based music that gives you unlimited access to catalog of million of full length, CD quality tracks. </li></ul><ul><li>Digital music, offer the ultimate in interactive music experiences, creating better ways to discover, share, acquire and enjoy music anytime, anywhere. </li></ul><ul><li>Digital media player application for playing and organizing digital music and video files. </li></ul>
  4. 4. Business Plan <ul><li>To be one of the most complete music catalog outline and be the world’s largest retailer of independent music online to cater to music lovers of all types. </li></ul><ul><li>Advertising from consumer print web banner ads, co-op advertising, and keyword buys with the major internet search engine and more. </li></ul><ul><li>Catalog of music available 24 hours. </li></ul>
  5. 5. E-Commerce Site Creation <ul><li>Vortexual Dreams Production – provides web design services and specializes in the development of creating websites that are not only aesthetic in appearance, but also user friendly. </li></ul><ul><li>Commercial promotion service, banner advertising distributed on several different website. </li></ul>
  6. 6. Maintaining an E-Commerce Site <ul><li>Creating and maintaining a strong web presence. </li></ul><ul><li>Realistic graphics and sophisticated programming to build powerful B2B/B2C online music solutions. </li></ul><ul><li>E-Commerce web site development will require to secure internet and database servers, computer and networking hardware, software payment gateway, digital certificates and various related security systems. </li></ul><ul><li>To create a professional user interface, without compromising on site functionality, design and develop revenue boosting product page, develop a secure high volume database, design advance customer shopping cart and take care of cross platform issues. </li></ul><ul><li>Provide testimonials from satisfied customer that has used the services to boost credibility to obtain potential customers. </li></ul><ul><li>Promotional discounts for bulk orders. </li></ul>
  7. 7. Funding Opportunities <ul><li>Opening Inventory: $1,000.00 </li></ul><ul><li>Bank Loan: $7,000.00 </li></ul><ul><li>Owner’s Equity: $50,000.00 </li></ul><ul><li>Capital Equipment List: $500.00 </li></ul><ul><li>Administrative Expense: $1,500.00 </li></ul><ul><li>Advertising and Promotion: $3,500.00 </li></ul><ul><li>Other Expenses: $500.00 </li></ul>
  8. 8. Customer Relationship Management Plan <ul><li>Assurance that online music operation meets the demanding security standards required of organizations handling sensitive financial information. </li></ul><ul><li>“ Trust is a crucial factor for a long term relationship.” </li></ul><ul><li>“ Customers will feel more comfortable with buying online if the company guarantees security.” </li></ul><ul><li>Good customer service means answering your customer questions, and giving them exactly what they want. </li></ul><ul><li>Websites which are easy to navigate and user friendly are those that customers will come back to time and time again. </li></ul><ul><li>“ The key challenge for companies using the internet is to guarantee a better service, to respect the customer’s privacy and therefore, win the customers trust.” </li></ul>
  9. 9. Marketing Plan <ul><li>Pricing – A pricing strategy is mostly influenced by your requirement for net income and your objective for long time market control. </li></ul><ul><li>Advertising – You need to have advertising and promotional plan, cost allotted for advertising, material, and list of advertising media to be used and an estimate of costs for each media. </li></ul><ul><li>Promotion – The strategy to maximize the use of all available channels of distribution to push the offering (Online Music) into the market place. </li></ul><ul><li>Marketing Sales – Sale promotions techniques such as trades allowance, special pricing and contest sales capabilities including availability of personal quality, location of sales, and relationship with distributors. </li></ul><ul><li>Customer Service – Quality control, technical support, product documentation, sales and marketing. </li></ul>