Beverly Hills CVB CTTC China Presentation

Beverly Hills An Overview Presented by Beverly Hills Conference and Visitors Bureau 比弗利山庄概况比弗利山庄旅游局制作

History of Beverly Hills 比弗利山庄历史
Without question, Beverly Hills has had a long and storied past. Initially ranch and farmland, the region later transitioned to lima bean fields in the late 19th Century and then was developed as residential property and, ultimately, the “home to the stars” in the 1920s and 30s. It started with Pickfair, the famous estate built for Douglas Fairbanks and Mary Pickford, the “darlings” of the film industry at the time. Soon, others like Will Rogers and Rudolf Valentino and followed. The allure of Beverly Hills and the desire to reside in this community is as strong as it ever was.
无疑比弗利山庄有着很悠久的历史和古老传奇。从最初的牧场和耕地，该地区后来过渡到利马豆种植园； 19 世纪末期，又作为住宅物业开发，并最终成为“ 20 世纪二三十年代明星的家”。最早源于 Pickfair ，是为电影业宠儿“道格拉斯费尔班克斯和玛丽毕克馥”兴建的著名的地产。不久，其他类似威尔罗杰斯和鲁道夫瓦伦蒂诺这样的明星也随之而来。比华利山的魅力及人们希望住在这里的欲望将永久不衰。

Location, Location, Location 位置、方位、方向
Approximately 30 minutes from LAX
距离洛杉矶国际机场约三十分钟路程
Nestled between Southern California’s beaches and mountain foothills
坐落于南加州海滩与山坡间
Situated on LA’s Westside
位于洛杉矶西部
Conveniently located to downtown Los Angeles, and less than one hour from virtually every major visitor attraction in Southern California
坐落位置便于到达洛杉矶市中心，距离南加州每个主要景点不到一个小时的车程。

海滩城市市区机场地区圣法南度谷区比弗利山庄好莱坞圣迦谷区临近地区迪斯尼乐园

Fast Facts 重点信息
Beverly Hills is a city
比弗利山庄是一个城市
Under 6 square miles, 35,000 residents
面积不到 6 平方英里，有 35,000 人口
The Golden Triangle encompasses hotels, restaurants, retail and spas
金三角内囊括酒店、餐厅、商店以及水疗服务
Celebrities, celebrities, celebrities!
名流、名人、明星聚集之地
A “premiere” destination
顶级旅游目的地

Accommodations 住宿
15 hotels
15 个酒店
Over 2,000 hotel rooms
超过 2,000 间客房
A variety of styles, price points and options – from full-service to European-style boutique properties
各种风格，价格及选择 ---- 从全方位服务到欧洲风格的宴会设施应有尽有
Largest collection of 5-star hotels in the country
美国最大的五星级酒店集中地

Getting Around 四处逛逛
Best ways to explore Beverly Hills?
什么是探索比弗利山庄最好的方式？
Walk 步行
Beverly Hills is truly a “walking city” - there is no better way to explore the Golden Triangle.
比弗利山庄是一个真正的“步行城市” ---- 再也没有比步行更好的方式来探索金三角了。
Trolley Tour 乘坐观光车
Operating from the corner of Rodeo Drive and Dayton Way, the Trolley offers 45-minute tours highlighting legendary landmarks and neighborhoods.
观光车从 Rodeo Drive 大街的一头到 Dayton Way ， 45 分钟的行程让你观看到最有名的地标性建筑及周围环境。
Chauffeur-driven Limousine 乘坐加长型豪华轿车
Have a true Beverly Hills experience touring the city in style!
真正个性化地体验比弗利山庄

Parking Zone 比弗利山庄停车带
旅游车停车带
1. Dayton 路南边在罗德欧 Rodeo 大街和罗德欧西街 LV 店之间
（每天，上午 9 点到晚上 10 点）
2.Camden 南街东南角， EI Torito Grill 旁边（每天上午 9 点到晚 7 点）
两小时停车中转带（每天，上午 9 点到晚上 10 点）
3. 南边的邮局北侧，在圣塔莫尼卡大道 Canon 和 Crescent 大街之间
（两个旅游大巴的停车位置）
西边的 Crescent 大街，北圣塔莫尼卡大道南边
（三个旅游大巴的停车位置）

Shopping 购物
Rodeo Drive – World renowned, it sets the standard for glamour, elegance, sophistication and matchless quality. From Armani to Zegna, the finest designers call Rodeo Drive home.
Rodeo Drive 大街 --- 世界有名，是迷人，优雅，精致及质量上乘的标志。从 Armani 到 Zegna ，顶尖的设计师称这里是他们的家。
Two Rodeo – Brimming with European charm, it is the crown jewel in the heart of Beverly Hills featuring an exquisite ensemble of restaurants, salon services and boutiques with luxury brands including Tiffany & Co., Versace and more.
Two Rodeo— 弥漫着欧洲的神采，是比弗利山庄皇冠上的明珠，这里聚集了各种精致的饭店、沙龙和特色時尚店，拥有从 Tiffany & Co. 到范思哲等奢华品牌。
Department Store Row – Lining Wilshire Boulevard between Roxbury & Beverly Drives lie the titans of luxury retail: Neiman Marcus, Saks Fifth Avenue and Barneys New York.
百货商店一条街 ---- 从罗克斯伯里到罗迪欧大道您将找到高档百货业的巨头、奈曼马库斯、萨克斯第五大道和巴尼斯纽约。
Beverly Drive – Where the locals shop, is home to the flagship stores of national retailers including Pottery Barn, Williams-Sonoma, Banana Republic and many specialty shops like Anat B and The Shave.
比弗利大道 --- 在这个商店扎堆的地方，是各大品牌旗舰店的故乡，其中包括 Pottery Barn, Williams-Sonoma, Banana Republic 以及像 Anat B 和 The Shave 等设计师名店。

Beyond Shopping 不仅仅是购物
Always a primary activity, but the destination is so much more…
除了购物之外我們还有更多的。。。
188+ restaurants – from icons such as Spago and An Crustacean to neighborhood favorites like Xi’an
超过 188 家的餐馆，从名厨 Spago 餐庁至 Crustacean 餐庁，到居民最常光顾的” Xian” 中国餐厅
Spectacular gardens and fountains at the historic Greystone Mansion or the magnificent palm tree paradise that is Virginia Robinson Gardens
历史性建筑物如灰石別墅壮观花园和喷泉 , 美不胜收的棕榈树乐园，弗吉尼亚罗宾逊花园。
Art galleries, architectural points of interest and culture
美术馆、具建筑与文化特色亮点
Spas and salons with the latest beauty treatments
具有最新美容疗法的各种水疗和沙龙
Less than one hour from most Southern California sights and attractions, Beverly Hills is at the heart of it all
比弗利山庄是南加州的中心区，这里到南加州的各个景点不超过一小时的车程。

Events and Activities 節目活动
Affaire in the Gardens 花园中的活动
Outdoor art show along Santa Monica Blvd. 沿着圣莫妮卡大街的户外艺术展
May & October 五月 & 十月
Rodeo Drive Concours d’Elegance 罗迪欧 Concours d’Elegance 车展
An exclusive display of luxury automobiles
稀有豪华古董汽车展
Father’s Day weekend in June 6 月父亲节
Annual Holiday Lighting Ceremony 年度点灯仪式
Concert and fireworks to launch holiday celebrations and shopping season 音乐会和焰火仪式启动假日庆典和购物季节
November 时间 11 月
Greystone Mansion 灰石城堡
High Tea 下午茶
Concerts 音乐会
Paley Center 佩利中心 ( 电视影像博物馆 )
Screenings 試片
Special Events 特別活动
Farmers’ Market 比弗利当地的农夫市场
Features local produce 地方特产
Every Sunday 每周日
Most are free and open to the public 多数供大眾免費參觀

Closing Remarks 结束语
Beverly Hills is the perfect destination for both business and leisure clients
比弗利山庄是商务及休闲旅游的最佳选择目的地
Beverly Hills is at the forefront of luxury and style
比弗利山庄是走在奢华与风尚的前沿
The shops visitors will find in Beverly Hills are the flagships, with merchandise exclusive to Beverly Hills
比弗利山庄的店铺是旗舰店、专卖店
Beverly Hills is one of the safest small cities
比弗利山庄以他自己的警察和消防部门引以为豪，这里是最安全的小城市之一
Beverly Hills is manageable – Chinese visitors will be able to explore with ease
比弗利山庄管理有序，客人可以在这里轻松自如地探索。

Commitment to China 注重中国市场
BHCVB representative in Beijing
比弗利山庄旅游局驻北京代表
Collateral in Mandarin
中文介绍资料
Language capabilities in market
语言翻译服务
Development of online material
发展中文网站
Participation in trade shows/sales missions
参与旅游业会展 / 访问团

Contact Information 联系信息
Beverly Hills Conference & Visitors Bureau
比弗利山庄旅游局
239 South Beverly Drive Beverly Hills, CA 90212
(310) 248-1015
www.LoveBeverlyHills.org
BHCVB – China
Jamie Lee, Representative
Beijing Silver Tower, Room 1206 #2 Dong San Huan Bei Lu,
Chaoyang Dist. Beijing, 100027, P.R.China
比弗利山庄旅游局驻华办公室
代表 -- 李杰美
北京南银大厦 12 层 1206 室
中国北京市朝阳区东三环北路 2 号
邮编： 100027

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Beverly Hills CVB CTTC China Presentation

by lainc on Dec 17, 2009

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Beverly Hills CVB CTTC China Presentation — Presentation Transcript