Analysis of Thai’s mobile operators’ strategies - Presentation

IK2514 Wireless Infrastructure Deployment & EconomicsHomework 2Analysis of Thai’s mobile operators’ strategies:AIS (AIS & DPC) & True (True Move) Laili Aidi (aidi@kth.se) Communication Systems, School of ICT, KTH

Network Related Strategies pectrum S AIS: Spectrum re-farming & targeting IMT band vs. True Move: Lightning movement using GSM-850 eployment D AIS: Capital city & major rural cities vs. True Move: International & tourist areas - MRT route, Pataya, Puket & Chiang Mai

Business Related Strategies alue Chain V Ecosystem model: Subsidiary Company (AIS) vs. Network Company (True Move) Retail distribution, portal, reseller roduct P AIS: Tariff Plan packages / Price differentiation vs. True Move: Bundling packages / Business model differentiation AIS: QOS based price - lowest onward to outside network vs. True Move: Lowest price - lowest within the network ustomer Segmentation C Both have declination in ARPU, but True suffers with lowest ARPU & sharp drop AIS: Corporate and SME customer vs. True Move: Low budget customer

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Analysis of Thai’s mobile operators’ strategies - Presentation

by Laili Aidi

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Analysis of Thai’s mobile operators’ strategies - Presentation Presentation Transcript