Analysis of Thai’s mobile operators’ strategies - Presentation

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Analysis of Thai’s mobile operators’ strategies - Presentation

  1. 1. IK2514 Wireless Infrastructure Deployment & EconomicsHomework 2Analysis of Thai’s mobile operators’ strategies:AIS (AIS & DPC) & True (True Move) Laili Aidi (aidi@kth.se) Communication Systems, School of ICT, KTH
  2. 2. Network Related Strategies  pectrum S  AIS: Spectrum re-farming & targeting IMT band vs.  True Move: Lightning movement using GSM-850  eployment D  AIS: Capital city & major rural cities vs.  True Move: International & tourist areas - MRT route, Pataya, Puket & Chiang Mai
  3. 3. Business Related Strategies  alue Chain V  Ecosystem model: Subsidiary Company (AIS) vs. Network Company (True Move)  Retail distribution, portal, reseller  roduct P  AIS: Tariff Plan packages / Price differentiation vs. True Move: Bundling packages / Business model differentiation  AIS: QOS based price - lowest onward to outside network vs. True Move: Lowest price - lowest within the network  ustomer Segmentation C  Both have declination in ARPU, but True suffers with lowest ARPU & sharp drop  AIS: Corporate and SME customer vs. True Move: Low budget customer
  4. 4. Thank You!

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