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UNICEF UK Mobile and Digital Journey - Institute of Fundraising National Convention July 2013
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UNICEF UK Mobile and Digital Journey - Institute of Fundraising National Convention July 2013

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Here's a storify summary from an audience member http://storify.com/jon_bedford/bits-and-bobs-from-the-iofnc-day-1-part-2

Here's a storify summary from an audience member http://storify.com/jon_bedford/bits-and-bobs-from-the-iofnc-day-1-part-2

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    UNICEF UK Mobile and Digital Journey - Institute of Fundraising National Convention July 2013 UNICEF UK Mobile and Digital Journey - Institute of Fundraising National Convention July 2013 Presentation Transcript

    • Mobile and Digital @UNICEF_UK @spirals Sunday, 30 June 13
    • Hello! Sunday, 30 June 13
    • Pre-2011 Diagram source : Stanford Social Innovation Review Sunday, 30 June 13
    • Sunday, 30 June 13
    • To be a digital first organisation; with a culture that responds quickly to, and maximises the benefit of, digital. Sunday, 30 June 13
    • Our digital journey Sunday, 30 June 13
    • Refine Structure Diagram source : Stanford Social Innovation Review Sunday, 30 June 13
    • CultureEmbed •Hub: Service -> Lead •Stakeholder group •External speakers •Contact management Sunday, 30 June 13
    • StrategyRefine Sunday, 30 June 13
    • CapacityEmbed Skills matrix •All •External facing •Champion •Super user Sunday, 30 June 13
    • Challenges Sunday, 30 June 13
    • Back to you… • In your org how is digital structured? • What are the challenges? • Could hub & spoke work for you? Sunday, 30 June 13
    • Guiding principles... Digital fundraising @UNICEF_UK Sunday, 30 June 13
    • All roads lead to pledge Sunday, 30 June 13
    • Sunday, 30 June 13
    • Owned - Earned - Bought Sunday, 30 June 13
    • Bought media Email Search Adverts AffiliatesMobile Owned media Website Earned media Social Objective 1 Objective 2 Objective 3 Objective 4 Partners Integrated plans Sunday, 30 June 13
    • “being human through your computer” *Networked Non-Profit by Beth Kantar p62 Sunday, 30 June 13
    • EmpoweringEmbed Sunday, 30 June 13
    • Innovation http://bit.ly/SltroH Sunday, 30 June 13
    • Tiny bets Sunday, 30 June 13
    • Pin your hopes [image] Sunday, 30 June 13
    • Corporate fundraising Sunday, 30 June 13
    • Quick break Sunday, 30 June 13
    • Mobile is here Picture of @barcampnfp http://www.flickr.com/timdobson/ Sunday, 30 June 13
    • But it’s still evolving iPhone iPad 2012 2013 For example… Sunday, 30 June 13
    • Everyone can receive an SMS 91% are read within the hour Cheap, effective and engaging stewardship SMS works Sunday, 30 June 13
    • Our mobile journey Sunday, 30 June 13
    • + = Sunday, 30 June 13
    • Mobile pledge Different content each month to engage the donor with the breadth of UNICEF’s work Sunday, 30 June 13
    • Case: UNICEF UK mobile site Sunday, 30 June 13
    • Case: UNICEF Sweden site Sunday, 30 June 13
    • Email is important Sunday, 30 June 13
    • Apps are hard Sunday, 30 June 13
    • Forget about ‘mobile’ Remember behaviour Sunday, 30 June 13
    • Traffic by time of day Sunday, 30 June 13
    • Quick questions? Sunday, 30 June 13
    • Putting it all together... Sunday, 30 June 13
    • Emergency: East Africa Sunday, 30 June 13
    • Emergency: East Africa Sunday, 30 June 13
    • Emergency: East Africa Sunday, 30 June 13
    • TV: Soccer Aid Sunday, 30 June 13
    • TV: Soccer Aid Soccer Aid 2012 Tickets now on sale! Join UNICEF & celeb guests at Old Trafford UNICEF.org.uk/buy-tickets Soccer Aid 2012 England vs. the Rest of the World. Buy tickets & be there on the night UNICEF.org.uk/buy-tickets Sunday, 30 June 13
    • Sunday, 30 June 13
    • Event: Live Below the Line Sunday, 30 June 13
    • Thanks @spirals @unicef_uk Sunday, 30 June 13
    • END Sunday, 30 June 13
    • Mobile and digital at UNICEF UK Session:Monday 1 July, 12:00 - 1.30 [90mins] Track:Digital Fundraising Level:Beginner / Experienced / Senior Speaker(s):Laila Takeh Room:Cadogan [10mins] HELLO JOURNEY (inc LESSONS) [15m] UNICEF UK has been on a journey to integrate digital into everything we do. [10m] Back to you - discussion in pairs. <35mins> PRINCIPLES inc INNOVATION, SOCIAL MEDIA, DIGI FR FOCUS [15m] This session will give an overview of the journey, the core principles that have made it possible so far <50mins> [10mins] BREAK <60mins> SHOWCASE [15mins] Mobile [15mins] Putting it all together - select: East Africa (appeal), Soccer Aid (TV) , LBTL (event / community FR) <90mins> Sunday, 30 June 13