UNICEF UK Mobile and Digital Journey - Institute of Fundraising National Convention July 2013

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Here's a storify summary from an audience member http://storify.com/jon_bedford/bits-and-bobs-from-the-iofnc-day-1-part-2

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UNICEF UK Mobile and Digital Journey - Institute of Fundraising National Convention July 2013

  1. 1. Mobile and Digital @UNICEF_UK @spirals Sunday, 30 June 13
  2. 2. Hello! Sunday, 30 June 13
  3. 3. Pre-2011 Diagram source : Stanford Social Innovation Review Sunday, 30 June 13
  4. 4. Sunday, 30 June 13
  5. 5. To be a digital first organisation; with a culture that responds quickly to, and maximises the benefit of, digital. Sunday, 30 June 13
  6. 6. Our digital journey Sunday, 30 June 13
  7. 7. Refine Structure Diagram source : Stanford Social Innovation Review Sunday, 30 June 13
  8. 8. CultureEmbed •Hub: Service -> Lead •Stakeholder group •External speakers •Contact management Sunday, 30 June 13
  9. 9. StrategyRefine Sunday, 30 June 13
  10. 10. CapacityEmbed Skills matrix •All •External facing •Champion •Super user Sunday, 30 June 13
  11. 11. Challenges Sunday, 30 June 13
  12. 12. Back to you… • In your org how is digital structured? • What are the challenges? • Could hub & spoke work for you? Sunday, 30 June 13
  13. 13. Guiding principles... Digital fundraising @UNICEF_UK Sunday, 30 June 13
  14. 14. All roads lead to pledge Sunday, 30 June 13
  15. 15. Sunday, 30 June 13
  16. 16. Owned - Earned - Bought Sunday, 30 June 13
  17. 17. Bought media Email Search Adverts AffiliatesMobile Owned media Website Earned media Social Objective 1 Objective 2 Objective 3 Objective 4 Partners Integrated plans Sunday, 30 June 13
  18. 18. “being human through your computer” *Networked Non-Profit by Beth Kantar p62 Sunday, 30 June 13
  19. 19. EmpoweringEmbed Sunday, 30 June 13
  20. 20. Innovation http://bit.ly/SltroH Sunday, 30 June 13
  21. 21. Tiny bets Sunday, 30 June 13
  22. 22. Pin your hopes [image] Sunday, 30 June 13
  23. 23. Corporate fundraising Sunday, 30 June 13
  24. 24. Quick break Sunday, 30 June 13
  25. 25. Mobile is here Picture of @barcampnfp http://www.flickr.com/timdobson/ Sunday, 30 June 13
  26. 26. But it’s still evolving iPhone iPad 2012 2013 For example… Sunday, 30 June 13
  27. 27. Everyone can receive an SMS 91% are read within the hour Cheap, effective and engaging stewardship SMS works Sunday, 30 June 13
  28. 28. Our mobile journey Sunday, 30 June 13
  29. 29. + = Sunday, 30 June 13
  30. 30. Mobile pledge Different content each month to engage the donor with the breadth of UNICEF’s work Sunday, 30 June 13
  31. 31. Case: UNICEF UK mobile site Sunday, 30 June 13
  32. 32. Case: UNICEF Sweden site Sunday, 30 June 13
  33. 33. Email is important Sunday, 30 June 13
  34. 34. Apps are hard Sunday, 30 June 13
  35. 35. Forget about ‘mobile’ Remember behaviour Sunday, 30 June 13
  36. 36. Traffic by time of day Sunday, 30 June 13
  37. 37. Quick questions? Sunday, 30 June 13
  38. 38. Putting it all together... Sunday, 30 June 13
  39. 39. Emergency: East Africa Sunday, 30 June 13
  40. 40. Emergency: East Africa Sunday, 30 June 13
  41. 41. Emergency: East Africa Sunday, 30 June 13
  42. 42. TV: Soccer Aid Sunday, 30 June 13
  43. 43. TV: Soccer Aid Soccer Aid 2012 Tickets now on sale! Join UNICEF & celeb guests at Old Trafford UNICEF.org.uk/buy-tickets Soccer Aid 2012 England vs. the Rest of the World. Buy tickets & be there on the night UNICEF.org.uk/buy-tickets Sunday, 30 June 13
  44. 44. Sunday, 30 June 13
  45. 45. Event: Live Below the Line Sunday, 30 June 13
  46. 46. Thanks @spirals @unicef_uk Sunday, 30 June 13
  47. 47. END Sunday, 30 June 13
  48. 48. Mobile and digital at UNICEF UK Session:Monday 1 July, 12:00 - 1.30 [90mins] Track:Digital Fundraising Level:Beginner / Experienced / Senior Speaker(s):Laila Takeh Room:Cadogan [10mins] HELLO JOURNEY (inc LESSONS) [15m] UNICEF UK has been on a journey to integrate digital into everything we do. [10m] Back to you - discussion in pairs. <35mins> PRINCIPLES inc INNOVATION, SOCIAL MEDIA, DIGI FR FOCUS [15m] This session will give an overview of the journey, the core principles that have made it possible so far <50mins> [10mins] BREAK <60mins> SHOWCASE [15mins] Mobile [15mins] Putting it all together - select: East Africa (appeal), Soccer Aid (TV) , LBTL (event / community FR) <90mins> Sunday, 30 June 13

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