#SahelNOW summary

#sahelNOW Laila Takeh @spiralsHead of Digital Engagement @unicef_uk

What? Stats from April 2012

Storify summary: http://bit.ly/HLE2Wx

How it worked

Estimated Number of Stories6,0005,500 Start of End of Campaign Campaigns Amplified by5,000 1st Week Selena Gomezs Social Media4,500 Outreach4,0003,5003,0002,5002,0001,5001,000 500 0 ay ar ar ar r r r r r pr pr pr pr pr pr pr pr pr pr Ap Ap Ap Ap Ap -M -M -M -A -A -A -A -A -A -A -A -A -A M 1- 3- 5- 7- 9- 1- 11 13 15 17 19 21 23 25 27 29 26 28 30 #UNICEF #Sahel #FoodCrisis #Malnutrition #SahelNOW

Targeted Traditional Media Coverage Number of Stories Favorability Rating45 90 83 8540 80 7535 73 75 71 70 69 68 69 69 69 7030 6525 60 5520 Neutral 50 4515 4010 35 30 5 25 0 20 SA na K da nd ly e n s a nd nc ai ric U Ita hi a la U Sp a la Af an C er Fr r he C itz u th Sw et So March 26 - April 2 April 3 - 10 April 11 - May 2 N Favorability Rating

Thanks• Work with your network/s• Be simple & direct• Timing is important @spirals @unicef_uk

http://spiralforms.wordpress.com	558
http://localhost	94
http://cris222.wikispaces.com	44
https://twitter.com	10
http://www.anesbvi-nssd-bolivia.org	9
http://onlyprimary.wikispaces.com	5
http://nntteduucjccag.wikispaces.com	4
http://capacitacioncarreracnsc.wordpress.com	2
http://garciaacero.wikispaces.com	2
http://www.facebook.com	1
http://www.onlydoo.com	1
https://si0.twimg.com	1
http://kred.com	1

#SahelNOW summary

by Laila Takeh on Oct 26, 2012

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