Building a sustainabledigital team                         Laila Takeh @spirals
LA WEB ACTUAL
Source: Stanford Social Innovation Review Oct 2011
UUK Digital Journey    Review          Set up   ??„ Consultant   „ Digital                 Hub
Set upSet up                                  Head of Digital                                   Engagement                ...
Set up
UUK Digital Journey      Review          Set up            Refine           Embed„ Consultant   „ Digital Hub   „   Unders...
RefineSource: Stanford Social Innovation Review Oct 2011
Refine         Strategy
Refine   Roles
Refine   Tools
Embed   Capacity building              Skills matrix              •   All              •   External facing              • ...
Embed          Challenges• Planning  • Understanding still mixed  • Need to be concrete Vs flexible• Investment  • Specifi...
a little bit of everything
offline marketers     online marketers“digital” has been seen as isolated
• Set the goals• Plan the mix
Owned media                    Bought media                Earned media         Website   Microsite/s   Email   Search    ...
With focus…
ThanksLaila Takeh @spirals
Building sustainabledigifr laila-june2012
Building sustainabledigifr laila-june2012
Upcoming SlideShare
Loading in …5
×

Building sustainabledigifr laila-june2012

1,766 views
1,720 views

Published on

Published in: Business, News & Politics
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,766
On SlideShare
0
From Embeds
0
Number of Embeds
876
Actions
Shares
0
Downloads
6
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Building sustainabledigifr laila-june2012

  1. 1. Building a sustainabledigital team Laila Takeh @spirals
  2. 2. LA WEB ACTUAL
  3. 3. Source: Stanford Social Innovation Review Oct 2011
  4. 4. UUK Digital Journey Review Set up ??„ Consultant „ Digital Hub
  5. 5. Set upSet up Head of Digital Engagement Digital Analyst Laila Takeh Production team Marketing team Digital Manager (Content & Technology) Digital Marketing Manager Senior Digital Digital Marketing Digital Editor Editor Officer Digital Project Digital Marketing Manager Officer Social Media ExecTechnical Project Lead
  6. 6. Set up
  7. 7. UUK Digital Journey Review Set up Refine Embed„ Consultant „ Digital Hub „ Understanding „ Capacity „ Strategy building „ Roles „ Planning „ Tools „ Investment
  8. 8. RefineSource: Stanford Social Innovation Review Oct 2011
  9. 9. Refine Strategy
  10. 10. Refine Roles
  11. 11. Refine Tools
  12. 12. Embed Capacity building Skills matrix • All • External facing • Champion • Super user
  13. 13. Embed Challenges• Planning • Understanding still mixed • Need to be concrete Vs flexible• Investment • Specific cases for shifting time and money• Resource balancing • More on this….
  14. 14. a little bit of everything
  15. 15. offline marketers online marketers“digital” has been seen as isolated
  16. 16. • Set the goals• Plan the mix
  17. 17. Owned media Bought media Earned media Website Microsite/s Email Search Display Affiliates SM PartnersTeam 1Team 2Team 3Team 4
  18. 18. With focus…
  19. 19. ThanksLaila Takeh @spirals

×