Building sustainabledigifr laila-june2012

Building a sustainabledigital team Laila Takeh @spirals

LA WEB ACTUAL

Source: Stanford Social Innovation Review Oct 2011

UUK Digital Journey Review Set up ??„ Consultant „ Digital Hub

Set upSet up Head of Digital Engagement Digital Analyst Laila Takeh Production team Marketing team Digital Manager (Content & Technology) Digital Marketing Manager Senior Digital Digital Marketing Digital Editor Editor Officer Digital Project Digital Marketing Manager Officer Social Media ExecTechnical Project Lead

Set up

UUK Digital Journey Review Set up Refine Embed„ Consultant „ Digital Hub „ Understanding „ Capacity „ Strategy building „ Roles „ Planning „ Tools „ Investment

RefineSource: Stanford Social Innovation Review Oct 2011

Refine Strategy

Refine Roles

Refine Tools

Embed Capacity building Skills matrix • All • External facing • Champion • Super user

Embed Challenges• Planning • Understanding still mixed • Need to be concrete Vs flexible• Investment • Specific cases for shifting time and money• Resource balancing • More on this….

a little bit of everything

offline marketers online marketers“digital” has been seen as isolated

• Set the goals• Plan the mix

Owned media Bought media Earned media Website Microsite/s Email Search Display Affiliates SM PartnersTeam 1Team 2Team 3Team 4

With focus…

ThanksLaila Takeh @spirals

Building sustainabledigifr laila-june2012

by Laila Takeh on Jul 07, 2012

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