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Building sustainabledigifr laila-june2012
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Building sustainabledigifr laila-june2012

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  • 1. Building a sustainabledigital team Laila Takeh @spirals
  • 2. LA WEB ACTUAL
  • 3. Source: Stanford Social Innovation Review Oct 2011
  • 4. UUK Digital Journey Review Set up ??„ Consultant „ Digital Hub
  • 5. Set upSet up Head of Digital Engagement Digital Analyst Laila Takeh Production team Marketing team Digital Manager (Content & Technology) Digital Marketing Manager Senior Digital Digital Marketing Digital Editor Editor Officer Digital Project Digital Marketing Manager Officer Social Media ExecTechnical Project Lead
  • 6. Set up
  • 7. UUK Digital Journey Review Set up Refine Embed„ Consultant „ Digital Hub „ Understanding „ Capacity „ Strategy building „ Roles „ Planning „ Tools „ Investment
  • 8. RefineSource: Stanford Social Innovation Review Oct 2011
  • 9. Refine Strategy
  • 10. Refine Roles
  • 11. Refine Tools
  • 12. Embed Capacity building Skills matrix • All • External facing • Champion • Super user
  • 13. Embed Challenges• Planning • Understanding still mixed • Need to be concrete Vs flexible• Investment • Specific cases for shifting time and money• Resource balancing • More on this….
  • 14. a little bit of everything
  • 15. offline marketers online marketers“digital” has been seen as isolated
  • 16. • Set the goals• Plan the mix
  • 17. Owned media Bought media Earned media Website Microsite/s Email Search Display Affiliates SM PartnersTeam 1Team 2Team 3Team 4
  • 18. With focus…
  • 19. ThanksLaila Takeh @spirals

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