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Build a Facebook Page for your Business in 5 Easy Steps
Why Facebook and Social Media Matters <ul><li>700,000  new users / day </li></ul><ul><li>½  US population </li></ul><ul><l...
<ul><li>9.85% </li></ul>8.93%
<ul><li>64% Like a business or brand </li></ul><ul><li>25% more likely to look at you </li></ul><ul><li>15% more likely to...
Facebook Basics Profiles & Pages
Facebook Profile YOU <ul><li>FRIENDS </li></ul><ul><li>Events / social gatherings </li></ul><ul><li>Personal sharing with ...
You  communicate with  FRIENDS Your page  communicates with  FANS
 
Create your Page Step-by-Step
Step 1: Login & select your business type http://www.facebook.com/pages
Step 2:  Customize with photos & info
Choose photos that tell a story Profile Photo 180 x 540 pixels
Keep your info simple and include URLs
Step 3: Add content – tell your story, post news, promote events, share photos, blog
Add photos to your page Photo Strip 96 x67 pixels
Use Facebook & 3 rd  party apps
Step 5: Promote your page
Share the page on your wall
Add a Facebook Like Box
Add links and buttons to your web & blog Add a simple button <a href=&quot;http://www.facebook.com/yoururl&quot;><img src=...
Facebook.com/yourbusinessname <ul><li>Need 25 fans to create a username </li></ul><ul><li>Business cards </li></ul><ul><li...
Question & Answer Facebook Pages
  web · social media · seo · consulting  www.lagueramedia.com @lagueramedia [email_address]   c: 415-115-9117
Social Media Basics:  Build a Facebook Page
Social Media Basics:  Build a Facebook Page
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Social Media Basics: Build a Facebook Page

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Build a Facebook page for your business in 5 easy steps.

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  • Why Facebook Matters Facebook adds 700,000 users per day US is #1 with 149M active users (1/2 US population) Mexico is #7 with 18.8M users Social media accounts for ~ 25% of all time spent online 46% of Internet users worldwide interact with social media on a daily basis Facebook accounts for 8.93% of all website visits in the US. All of Google’s properties including YouTube, Gmail, Google accounts for 9.85% Facebook users do business with other Facebook users 64% of Facebook users have liked a brand on Facebook 25% of social media users are more likely to look into a brand advertising on social media 15% of these users are more likely to purchase from social media advertisers It’s a cost-effective way to advertise and promote your business Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad
  • Why Facebook Matters Facebook adds 700,000 users per day US is #1 with 149M active users (1/2 US population) Mexico is #7 with 18.8M users Social media accounts for ~ 25% of all time spent online 46% of Internet users worldwide interact with social media on a daily basis Facebook accounts for 8.93% of all website visits in the US. All of Google’s properties including YouTube, Gmail, Google accounts for 9.85% Facebook users do business with other Facebook users 64% of Facebook users have liked a brand on Facebook 25% of social media users are more likely to look into a brand advertising on social media 15% of these users are more likely to purchase from social media advertisers It’s a cost-effective way to advertise and promote your business Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad
  • Why Facebook Matters Facebook adds 700,000 users per day US is #1 with 149M active users (1/2 US population) Mexico is #7 with 18.8M users Social media accounts for ~ 25% of all time spent online 46% of Internet users worldwide interact with social media on a daily basis Facebook accounts for 8.93% of all website visits in the US. All of Google’s properties including YouTube, Gmail, Google accounts for 9.85% Facebook users do business with other Facebook users 64% of Facebook users have liked a brand on Facebook 25% of social media users are more likely to look into a brand advertising on social media 15% of these users are more likely to purchase from social media advertisers It’s a cost-effective way to advertise and promote your business Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad
  • Information about your business is displayed in the INFO tab Helps people find you with Facebook and Google search
  • Transcript of "Social Media Basics: Build a Facebook Page"

    1. 1. Build a Facebook Page for your Business in 5 Easy Steps
    2. 2. Why Facebook and Social Media Matters <ul><li>700,000 new users / day </li></ul><ul><li>½ US population </li></ul><ul><li>18.8 million in Mexico </li></ul><ul><li>25% online time </li></ul>
    3. 3. <ul><li>9.85% </li></ul>8.93%
    4. 4. <ul><li>64% Like a business or brand </li></ul><ul><li>25% more likely to look at you </li></ul><ul><li>15% more likely to buy from you </li></ul>
    5. 5. Facebook Basics Profiles & Pages
    6. 6. Facebook Profile YOU <ul><li>FRIENDS </li></ul><ul><li>Events / social gatherings </li></ul><ul><li>Personal sharing with friends, </li></ul><ul><li>family and acquaintances </li></ul><ul><li>Politics/photos/videos/books </li></ul>Facebook Page BUSINESS <ul><li>FANS </li></ul><ul><li>Business-related events </li></ul><ul><li>Public relations </li></ul><ul><li>Customer support </li></ul><ul><li>Special promotions </li></ul><ul><li>Relationship-building </li></ul><ul><li>Mini web page </li></ul>
    7. 7. You communicate with FRIENDS Your page communicates with FANS
    8. 9. Create your Page Step-by-Step
    9. 10. Step 1: Login & select your business type http://www.facebook.com/pages
    10. 11. Step 2: Customize with photos & info
    11. 12. Choose photos that tell a story Profile Photo 180 x 540 pixels
    12. 13. Keep your info simple and include URLs
    13. 14. Step 3: Add content – tell your story, post news, promote events, share photos, blog
    14. 15. Add photos to your page Photo Strip 96 x67 pixels
    15. 16. Use Facebook & 3 rd party apps
    16. 17. Step 5: Promote your page
    17. 18. Share the page on your wall
    18. 19. Add a Facebook Like Box
    19. 20. Add links and buttons to your web & blog Add a simple button <a href=&quot;http://www.facebook.com/yoururl&quot;><img src=&quot; http://www.lagueramedia.com/images/facebook-icon.png &quot; width=&quot;50&quot; height=&quot;50&quot; alt=&quot;&quot; border=&quot;0&quot;></a> Wordpress Install Facebook Share Plugin
    20. 21. Facebook.com/yourbusinessname <ul><li>Need 25 fans to create a username </li></ul><ul><li>Business cards </li></ul><ul><li>Email signature </li></ul><ul><li>Print ads </li></ul><ul><li>Web contact us page </li></ul>
    21. 22. Question & Answer Facebook Pages
    22. 23. web · social media · seo · consulting www.lagueramedia.com @lagueramedia [email_address] c: 415-115-9117
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