Your SlideShare is downloading. ×
Social Media Basics:  Build a Facebook Page
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Basics: Build a Facebook Page

605
views

Published on

Build a Facebook page for your business in 5 easy steps.

Build a Facebook page for your business in 5 easy steps.

Published in: Technology, Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
605
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Why Facebook Matters Facebook adds 700,000 users per day US is #1 with 149M active users (1/2 US population) Mexico is #7 with 18.8M users Social media accounts for ~ 25% of all time spent online 46% of Internet users worldwide interact with social media on a daily basis Facebook accounts for 8.93% of all website visits in the US. All of Google’s properties including YouTube, Gmail, Google accounts for 9.85% Facebook users do business with other Facebook users 64% of Facebook users have liked a brand on Facebook 25% of social media users are more likely to look into a brand advertising on social media 15% of these users are more likely to purchase from social media advertisers It’s a cost-effective way to advertise and promote your business Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad
  • Why Facebook Matters Facebook adds 700,000 users per day US is #1 with 149M active users (1/2 US population) Mexico is #7 with 18.8M users Social media accounts for ~ 25% of all time spent online 46% of Internet users worldwide interact with social media on a daily basis Facebook accounts for 8.93% of all website visits in the US. All of Google’s properties including YouTube, Gmail, Google accounts for 9.85% Facebook users do business with other Facebook users 64% of Facebook users have liked a brand on Facebook 25% of social media users are more likely to look into a brand advertising on social media 15% of these users are more likely to purchase from social media advertisers It’s a cost-effective way to advertise and promote your business Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad
  • Why Facebook Matters Facebook adds 700,000 users per day US is #1 with 149M active users (1/2 US population) Mexico is #7 with 18.8M users Social media accounts for ~ 25% of all time spent online 46% of Internet users worldwide interact with social media on a daily basis Facebook accounts for 8.93% of all website visits in the US. All of Google’s properties including YouTube, Gmail, Google accounts for 9.85% Facebook users do business with other Facebook users 64% of Facebook users have liked a brand on Facebook 25% of social media users are more likely to look into a brand advertising on social media 15% of these users are more likely to purchase from social media advertisers It’s a cost-effective way to advertise and promote your business Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl ad
  • Information about your business is displayed in the INFO tab Helps people find you with Facebook and Google search
  • Transcript

    • 1. Build a Facebook Page for your Business in 5 Easy Steps
    • 2. Why Facebook and Social Media Matters
      • 700,000 new users / day
      • ½ US population
      • 18.8 million in Mexico
      • 25% online time
    • 3.
      • 9.85%
      8.93%
    • 4.
      • 64% Like a business or brand
      • 25% more likely to look at you
      • 15% more likely to buy from you
    • 5. Facebook Basics Profiles & Pages
    • 6. Facebook Profile YOU
      • FRIENDS
      • Events / social gatherings
      • Personal sharing with friends,
      • family and acquaintances
      • Politics/photos/videos/books
      Facebook Page BUSINESS
      • FANS
      • Business-related events
      • Public relations
      • Customer support
      • Special promotions
      • Relationship-building
      • Mini web page
    • 7. You communicate with FRIENDS Your page communicates with FANS
    • 8.  
    • 9. Create your Page Step-by-Step
    • 10. Step 1: Login & select your business type http://www.facebook.com/pages
    • 11. Step 2: Customize with photos & info
    • 12. Choose photos that tell a story Profile Photo 180 x 540 pixels
    • 13. Keep your info simple and include URLs
    • 14. Step 3: Add content – tell your story, post news, promote events, share photos, blog
    • 15. Add photos to your page Photo Strip 96 x67 pixels
    • 16. Use Facebook & 3 rd party apps
    • 17. Step 5: Promote your page
    • 18. Share the page on your wall
    • 19. Add a Facebook Like Box
    • 20. Add links and buttons to your web & blog Add a simple button <a href=&quot;http://www.facebook.com/yoururl&quot;><img src=&quot; http://www.lagueramedia.com/images/facebook-icon.png &quot; width=&quot;50&quot; height=&quot;50&quot; alt=&quot;&quot; border=&quot;0&quot;></a> Wordpress Install Facebook Share Plugin
    • 21. Facebook.com/yourbusinessname
      • Need 25 fans to create a username
      • Business cards
      • Email signature
      • Print ads
      • Web contact us page
    • 22. Question & Answer Facebook Pages
    • 23. web · social media · seo · consulting www.lagueramedia.com @lagueramedia [email_address] c: 415-115-9117

    ×