An introduction for small businesses                                       March 2012
• How many of you plan to start your own practice?                            ~~~• How many of you think online marketing ...
3copyright © 2012 mandala services
4
The promotion ofa product, service or cause that is    carried outelectronically via   the internet                       ...
6copyright © 2011 mandala services
Business                                                                 Processsource: www.prlog.org/10690572-costa-rica-...
Search Engine Mktg                                       references to your                                            bus...
the options these days areendless   • don’t be intimidated   • start with 2 or 3   • monitor your results   • if you find ...
• connect• stay top of mind• establish credibility• create trust• educate                                                 ...
11
•   inform•   educate•   connect•   create trust•   save time and    money                                                ...
•   professional & clean         •   engaging and articulate              •   values•   consistent & intuitive       •   d...
14copyright © 2012 mandala services
• what is the vision for your business?• what is your target market?• what is the goal of your site?• what do you like/dis...
16copyright © 2012 mandala services
17copyright © 2012 mandala services
•   contact us form                           • share this•   mailing list sign up                      • video presentati...
 keep it simple!                   ⓧ use visuals just for the keep it fresh & up-                       sake of using th...
† source: http://en.wikipedia.org/wiki/Search_engine_optimization                                                         ...
Go back one page                                                  21              copyright © 2011 mandala services
 Search extends far beyond your website   YouTube, Facebook, Social Bookmarking sites   Web directories, blogs, forums,...
 Test out your website with Google’s keyword tool   https://adwords.google.com/select/KeywordToolExternal Get ideas for...
24copyright © 2011 mandala services
copyright © 2011 mandala services
26copyright © 2011 mandala services
 content                                         simple link structure &    quality, fresh, engaging,                  ...
 Online marketing is important to your business Your website is the hub of your online marketing  strategy The goal of ...
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Online Marketing Session 1

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  • 1/24/11 copyright © 2011 mandala services online marketing for small businesses
  • online marketing for small businesses 1/24/11 copyright © 2011 mandala services
  • 1/24/11 copyright © 2011 mandala services online marketing for small businesses
  • 1/24/11 copyright © 2011 mandala services online marketing for small businesses
  • 1/24/11 copyright © 2011 mandala services online marketing for small businesses
  • 1/24/11 copyright © 2011 mandala services online marketing for small businesses
  • online marketing for small businesses 1/24/11 copyright © 2011 mandala services
  • 1/24/11 copyright © 2011 mandala services online marketing for small businesses
  • 1/24/11 copyright © 2011 mandala services online marketing for small businesses
  • 1/24/11 copyright © 2011 mandala services online marketing for small businesses
  • How many of you think a website is important? A simple search for acupuncture and your town could potentially put you at the top of the list in a search if SEO is done well; people who get referrals often like to check out a website and mull it over for a while before taking action Professionalism, savvy, values, convey soft qualities (gentle, supportive, understanding) Provide timely articles/blog postings on pertinent and timely topics, recommend other modalities, provide answers to common questions, provide guidance on common conditions for support outside the acupuncture room; diet, exercise, spirituality When I go to a practiioner’s website if it looks really outdated, not much info of value and/or the info is hard to find it sends me a message that might make me less inclined to proceed Can be changed easily, frequently asked questions, scheduling, provide info that otherwise you’d have to give over the phone, prepare clients for first visit, post intake forms 1/24/11 copyright © 2011 mandala services online marketing for small businesses
  • Consistency – in branding, navigation, tone 1/24/11 copyright © 2011 mandala services online marketing for small businesses
  • Clean design; good use of white space, professional, intuitive layout; easy to scan, variety of ways to find things Not sure what they do 1/24/11 copyright © 2011 mandala services online marketing for small businesses
  • How many of you think a website is important? A simple search for acupuncture and your town could potentially put you at the top of the list in a search if SEO is done well; people who get referrals often like to check out a website and mull it over for a while before taking action Professionalism, savvy, values, convey soft qualities (gentle, supportive, understanding) Provide timely articles/blog postings on pertinent and timely topics, recommend other modalities, provide answers to common questions, provide guidance on common conditions for support outside the acupuncture room; diet, exercise, spirituality When I go to a practiioner’s website if it looks really outdated, not much info of value and/or the info is hard to find it sends me a message that might make me less inclined to proceed Can be changed easily, frequently asked questions, scheduling, provide info that otherwise you’d have to give over the phone, prepare clients for first visit, post intake forms 1/24/11 copyright © 2011 mandala services online marketing for small businesses
  • online marketing for small businesses 1/24/11 copyright © 2011 mandala services
  • 1/24/11 copyright © 2011 mandala services online marketing for small businesses
  • 1/24/11 copyright © 2011 mandala services online marketing for small businesses
  • HTML titles and meta keywords different on every page Don’t use images to convey important content 1/24/11 copyright © 2011 mandala services online marketing for small businesses
  • Online Marketing Session 1

    1. 1. An introduction for small businesses March 2012
    2. 2. • How many of you plan to start your own practice? ~~~• How many of you think online marketing is important to the success of a health practitioner? ~~~• How many of you currently participate in at least one social networking venue? ~~~• What would you like to take away from this series over the next 4 weeks? copyright © 2012 mandala services
    3. 3. 3copyright © 2012 mandala services
    4. 4. 4
    5. 5. The promotion ofa product, service or cause that is carried outelectronically via the internet 5copyright © 2011 mandala services
    6. 6. 6copyright © 2011 mandala services
    7. 7. Business Processsource: www.prlog.org/10690572-costa-rica-seo-and-online-marketing-done-right.html 7 copyright © 2012 mandala services
    8. 8. Search Engine Mktg references to your businesscopyright © 2012 mandala services 1/24/11 8
    9. 9. the options these days areendless • don’t be intimidated • start with 2 or 3 • monitor your results • if you find yourself avoiding it, try something else • don’t wait until you need more clients 9 copyright © 2012 mandala services
    10. 10. • connect• stay top of mind• establish credibility• create trust• educate 10 copyright © 2012 mandala services
    11. 11. 11
    12. 12. • inform• educate• connect• create trust• save time and money 12 copyright © 2012 mandala services
    13. 13. • professional & clean • engaging and articulate • values• consistent & intuitive • directly calls for action • philosophy• uses visuals intelligently • reliable • expertise• credible and clear • search engine friendly • personality or culture • image/brand 13 copyright © 2012 mandala services
    14. 14. 14copyright © 2012 mandala services
    15. 15. • what is the vision for your business?• what is your target market?• what is the goal of your site?• what do you like/dislike about other websites in general? and your competitor websites?• what differentiates you from your competitors?• what feelings and values do you want to convey? 15 copyright © 2012 mandala services
    16. 16. 16copyright © 2012 mandala services
    17. 17. 17copyright © 2012 mandala services
    18. 18. • contact us form • share this• mailing list sign up • video presentations• Blogging with rss feed • scheduling • calendar of events• content management • storefront – products,• analytics services, webinars • site search • affiliate marketing • access to premium content 18 copyright © 2012 mandala services
    19. 19.  keep it simple! ⓧ use visuals just for the keep it fresh & up- sake of using them to-date ⓧ write a book, or even use pdfs for more an essay detailed material ⓧ have under highlight the current construction pages page ⓧ use external links or review analytics mailto in menus regularly ⓧ much flash, if any 19 copyright © 2011 mandala services
    20. 20. † source: http://en.wikipedia.org/wiki/Search_engine_optimization 20 copyright © 2011 mandala services
    21. 21. Go back one page 21 copyright © 2011 mandala services
    22. 22.  Search extends far beyond your website  YouTube, Facebook, Social Bookmarking sites  Web directories, blogs, forums, other websites Keyword research Location based search Outbound links to well established sites Monitor your SEO  http://www.seomoz.org/tools 22 copyright © 2011 mandala services
    23. 23.  Test out your website with Google’s keyword tool  https://adwords.google.com/select/KeywordToolExternal Get ideas for new keywords with YouTube’s keyword tool  https://ads.youtube.com/keyword_tool 23 copyright © 2011 mandala services
    24. 24. 24copyright © 2011 mandala services
    25. 25. copyright © 2011 mandala services
    26. 26. 26copyright © 2011 mandala services
    27. 27.  content  simple link structure &  quality, fresh, engaging, site map linkable, sharable, relevant  search engine friendly urls establish yourself as an  every page expert  call to action and value  blog proposition  local events and services  location & service core search terms in  avoid flash or ajax content home page title alt tag, html titles, keywords 27 copyright © 2011 mandala services
    28. 28.  Online marketing is important to your business Your website is the hub of your online marketing strategy The goal of your website is to turn visitors into clients The design and content of your website is crucial to keeping people on it and getting them to take action. Search engine optimization is key to helping people find you online. 28 copyright © 2011 mandala services

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