Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
Business Model Innovation
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Business Model Innovation

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While a commonly-held mental image suggests that big corporations live very long lives,
the reverse is actually true quite often, and the lifespan of companies is decreasing as the
rate of change increases. The situation of accelerating change places ever greater
challenges before each and every company, and while innovation is obviously a response
to this dilemma, it turns out that not all types of innovation are equally valuable. Business
model innovation, the subject of this paper, has proven to a tremendous source of
competitive advantage. This paper examines many dimensions of business model
innovation, focusing particularly on the relationship between a company and its
customers, and the methods that companies use to grasp the bigger picture, or whole
system perspective, that enables them to understand how their enterprise relates to the
larger industry and broader economy in which it operates.

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