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[why?]
[now]
[new]
[next]
[now]
an unorganized industry
[new]
an organized industry
[next]
an organized industry with happy clients
[theme]
a.  mapping the future industry of today
who are we and what do we do
b. building the future industry of tomorrow
...
[pre-events]
Germany
Finland
The Netherlands
[today]
a.  mapping the future industry of today
who are we and what do we do
[new]
[example]


communication industry
http://bnp.logeion.nl/Content/Explanation/Explanation.aspx#3

BNP
Logeion

[example]


different industries
©

kvd
methodology:
reframing

The
8
steps
in
a
reframing

process

©

http://www.hcdconnect.org/methods

The

HCD
process

©

http://www.
dubberly.com/concept‐maps/creative‐process.html

discover
>
define
>
design
>
develop
>
deploy

[example]


future industry
©

Spencer,
Frank

©

http://foresight.stanford.edu/methods.html

Foresight
and
Innovation
at
Stanford
University

©

Hines,
Andy

A
Framework
for
Thinking
about
the
Future

©

Delia
Dumitrescu

The
Future
Navigator

Presentation PreEvent 25.09 Amsterdam
Presentation PreEvent 25.09 Amsterdam
Presentation PreEvent 25.09 Amsterdam
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Presentation PreEvent 25.09 Amsterdam

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This was our ‘warming up’ presentation for the session on September 25th, presenting different models from different industries.

PreEvents in Bonn, Helsinki and Amsterdam
In order to optimize the outcome of the co-working unconference LaFutura 2013 on November 11th in Amsterdam we have organised a sequence of PreEvents in different cities in Europe. And as part of this series we organised two PreEvents in Amsterdam at the end of September.

The first Dutch event on September 25th was attended by different people from mainly the supply side of the future business. As on the 26th the majority of the attendees was from the demand side. We have chosen this design because of LaFutura’s theme of this year ‘NOW NEW NEXT Building the future industry’ which is for the morning program ‘mapping the future industry of today’. The afternoon will be structured around the theme ‘building the future industry of tomorrow’. The supply side tackled the theme ‘who are we and what do we do’ in order to contribute to the ultimate goal to create an organized future industry with happy clients. The demand side tackled the question ‘how can we connect future questions with the future industry’. These PreEvents had the same unconference character as the main gathering will have. Therefore it was co-creation and picking and mixing the brainpower present.

The outcome of the first events where four models or maps (including The Future Navigator by Delia Dumitrescu) with the working titles ‘Attitude versus processes’, ‘Travel guide’ and ‘Network of spheres’. During day two the future related questions where plotted on those different maps. It wasn’t a piece of cake to come up with ultimate questions, answers and maps but steps were made towards more clarity and mutual understanding grew. The outcome of the Dutch days will be combined with the outcomes of Helsinki and Germany and the key findings and key learnings will in their turn be input for November 11th.

http://www.lafutura2013.com/

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  • This was one of two pre events in Amsterdam, leading to the LaFutura2013 unconference, an international meeting of trendresearchers and innovators in Amsterdam on november 11, 2013. More information: www.lafutura2013.com
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Transcript of "Presentation PreEvent 25.09 Amsterdam"

  1. 1. [why?]
  2. 2. [now]
  3. 3. [new]
  4. 4. [next]
  5. 5. [now] an unorganized industry [new] an organized industry [next] an organized industry with happy clients
  6. 6. [theme] a.  mapping the future industry of today who are we and what do we do b. building the future industry of tomorrow how can our clients find us and what can they expect from us
  7. 7. [pre-events] Germany Finland The Netherlands
  8. 8. [today] a.  mapping the future industry of today who are we and what do we do
  9. 9. [new]
  10. 10. [example] communication industry
  11. 11. http://bnp.logeion.nl/Content/Explanation/Explanation.aspx#3
 BNP
Logeion

  12. 12. [example] different industries
  13. 13. ©
 kvd
methodology:
reframing
 The
8
steps
in
a
reframing
 process

  14. 14. ©
 http://www.hcdconnect.org/methods
 The

HCD
process

  15. 15. ©
 http://www.
dubberly.com/concept‐maps/creative‐process.html
 discover
>
define
>
design
>
develop
>
deploy

  16. 16. [example] future industry
  17. 17. ©
 Spencer,
Frank

  18. 18. ©
 http://foresight.stanford.edu/methods.html
 Foresight
and
Innovation
at
Stanford
University

  19. 19. ©
 Hines,
Andy
 A
Framework
for
Thinking
about
the
Future

  20. 20. ©
 Delia
Dumitrescu
 The
Future
Navigator

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