Your SlideShare is downloading. ×
Drive To Store
Comprendre les enjeux…
Les Slides de l’Expert

Si vous utilisez les informations de cette présentation, merci de citer le nom de l’entreprise et ...
Lafrenchmobile.com1er communauté de l’industrie mobile créé en 2010
regroupant 390 Entreprises.
Objectifs
- Faire connaîtr...
+

Drive-to-Store:
Think&GoNFC
The last meter influencer

> Screen-Phone convergence
Janvier 2014
+

Drive-to-Store: NFC-Screen


introduction

Confidential
+




Think&GoNFC/BLE
Proximity (NFC & BLE) Solutions and Services that change
Retail Shopping experiencewith Connected ...
+ Market data:
Connected Stores & Shopping Experience
NFC= 90% NFC Card penetration in 2014
20% NFC Phone penetration
and ...
+

9

NFC & BLE


a Unique Shopping Experience
iBeacon/ BLE, …

NFC

Need battery

No battery

1- 20 last meters

last me...
+

T&G NFC : NFC Solution provider
Software - Service

=> Application (Web&Mobile) + Service

Retailers/
Brands

Smart Obj...
+

11

NFC-Shopping Casino – Oct 2012
1st Worldwide Full-NFC Supermarket
+

Dynamic NFC-Screen
+


Current Screens are weak !

Screens are passive objects with difficult Information Transfer


first level of interac...
Introducing

+ Multi-points Dynamic NFC-Screen:
the natural ‘Content Distributor’


Screens become interactive surfaces t...
+

Patents:
NFC-Screen overall concept, bi-directional

Awards in 2013: 7 !!
Winner of GSMA MWC NFC Challenge,
3 x 1st Pri...
+

Targeted Markets / Use Cases


Retail





Extended shopping

Window dressing

Digital Signage




Mall

Transpor...
+

NFC-Screen Platform for Merchants
+

18

Coupons/Offers distributors:
Cards or Phones
T&G and
HighCo des nouveaux magasins, des nouveaux coupons !
Chaqueheu...
+

Next Gen Ad/Content Platform
Content:

> Web

Coupons

Tickets

…

Load-to-Card

> Screen

Web
Mobile
Account

> Mobile...
+

Analytics

Confidential
Drive-to-Store:  Screen-Phone convergence By Think&Go
Upcoming SlideShare
Loading in...5
×

Drive-to-Store: Screen-Phone convergence By Think&Go

600

Published on

Drive-to-Store: Screen-Phone convergence sur lafrenchmobileday.com (drive to store)

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
600
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Drive-to-Store: Screen-Phone convergence By Think&Go"

  1. 1. Drive To Store Comprendre les enjeux…
  2. 2. Les Slides de l’Expert Si vous utilisez les informations de cette présentation, merci de citer le nom de l’entreprise et @lafrenchmobile
  3. 3. Lafrenchmobile.com1er communauté de l’industrie mobile créé en 2010 regroupant 390 Entreprises. Objectifs - Faire connaître la communauté aux Annonceurs et Marques - Trouver son prestataire pour la création de services mobiles - Déposer son Appel à projet sur la marketBrief du site Web - Faire connaître aux Médias traditionnels les 390 acteurs de la communauté - Réunir cette communauté tous les 2 mois sur des thèmes particuliers
  4. 4. + Drive-to-Store: Think&GoNFC The last meter influencer > Screen-Phone convergence Janvier 2014
  5. 5. + Drive-to-Store: NFC-Screen  introduction Confidential
  6. 6. +   Think&GoNFC/BLE Proximity (NFC & BLE) Solutions and Services that change Retail Shopping experiencewith Connected Objects 14 people  Experts in NFC: coming from Gemalto, ST Microelectronics, Inside Secure  Experts in Web: J2E, PHP, SQL, Database  Experts in Mobile: phone fragmentation management  Marseille, Bus Dev in Paris and Singapore  Over 30 Customers: Casino, Carrefour, Leclerc, La Poste, …  Multiple French &IntnlAwards
  7. 7. + Market data: Connected Stores & Shopping Experience NFC= 90% NFC Card penetration in 2014 20% NFC Phone penetration and 50% of new phones are NFC ! BLE= 20% penetration in 2014 and iBeacon/Apple pushing Hard (2014)    10 Millions of NFC Phones in France beg of 2014. French Cities become NFC, 64Me investment 1 Billion of NFC objects worldwide (Forrester, Sept 2012) Confidentiel Think&Go NFC
  8. 8. + 9 NFC & BLE  a Unique Shopping Experience iBeacon/ BLE, … NFC Need battery No battery 1- 20 last meters last meter Caisse
  9. 9. + T&G NFC : NFC Solution provider Software - Service => Application (Web&Mobile) + Service Retailers/ Brands Smart Objects Manufacturing Product info, Tap-to-Basket, Mobile Payment NFC-Shopping x NFC connects to Smart Objects: BT pairing, Active NFC, NFCpowered objects x NFC-Connect No NFC-Payment
  10. 10. + 11 NFC-Shopping Casino – Oct 2012 1st Worldwide Full-NFC Supermarket
  11. 11. + Dynamic NFC-Screen
  12. 12. +  Current Screens are weak ! Screens are passive objects with difficult Information Transfer  first level of interactivity: Touch-Screen 1- Select info 2- pick by QR or 3- pick by NFC … difficult to pick up information. Confidential
  13. 13. Introducing + Multi-points Dynamic NFC-Screen: the natural ‘Content Distributor’  Screens become interactive surfaces that Transmit and Receive information using NFC >> BI-DIRECTION  NFC Phones can pick up multiple and dynamic information. Confidential
  14. 14. + Patents: NFC-Screen overall concept, bi-directional Awards in 2013: 7 !! Winner of GSMA MWC NFC Challenge, 3 x 1st Prizes at Wima Monaco Winner at Crea13 2 x 1st Prizes at Cartes Sesames Confidential
  15. 15. + Targeted Markets / Use Cases  Retail    Extended shopping Window dressing Digital Signage   Mall Transport  Train Station  Airport  Games
  16. 16. + NFC-Screen Platform for Merchants
  17. 17. + 18 Coupons/Offers distributors: Cards or Phones T&G and HighCo des nouveaux magasins, des nouveaux coupons ! Chaqueheure, ilreste: 5 Coupons ilreste: 18 Coupons il reste: 4 Coupons il reste: 0 Coupons revenez dans 1 heure il reste: 2 Coupons il reste: 0 Coupons revenez dans 1 heure il reste: 6 Coupons il reste: 15 Coupons
  18. 18. + Next Gen Ad/Content Platform Content: > Web Coupons Tickets … Load-to-Card > Screen Web Mobile Account > Mobile App Web Portal BLE or NFC phones + NFC Cards > POS BLE POS or NFC POS (Famoco) Users access for Load-toCard account Merchants / Brands to posts Offers
  19. 19. + Analytics Confidential

×