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Drive-to-Store: Screen-Phone convergence By Think&Go

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Drive-to-Store: Screen-Phone convergence sur lafrenchmobileday.com (drive to store)

Drive-to-Store: Screen-Phone convergence sur lafrenchmobileday.com (drive to store)

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  • 1. Drive To Store Comprendre les enjeux…
  • 2. Les Slides de l’Expert Si vous utilisez les informations de cette présentation, merci de citer le nom de l’entreprise et @lafrenchmobile
  • 3. Lafrenchmobile.com1er communauté de l’industrie mobile créé en 2010 regroupant 390 Entreprises. Objectifs - Faire connaître la communauté aux Annonceurs et Marques - Trouver son prestataire pour la création de services mobiles - Déposer son Appel à projet sur la marketBrief du site Web - Faire connaître aux Médias traditionnels les 390 acteurs de la communauté - Réunir cette communauté tous les 2 mois sur des thèmes particuliers
  • 4. + Drive-to-Store: Think&GoNFC The last meter influencer > Screen-Phone convergence Janvier 2014
  • 5. + Drive-to-Store: NFC-Screen  introduction Confidential
  • 6. +   Think&GoNFC/BLE Proximity (NFC & BLE) Solutions and Services that change Retail Shopping experiencewith Connected Objects 14 people  Experts in NFC: coming from Gemalto, ST Microelectronics, Inside Secure  Experts in Web: J2E, PHP, SQL, Database  Experts in Mobile: phone fragmentation management  Marseille, Bus Dev in Paris and Singapore  Over 30 Customers: Casino, Carrefour, Leclerc, La Poste, …  Multiple French &IntnlAwards
  • 7. + Market data: Connected Stores & Shopping Experience NFC= 90% NFC Card penetration in 2014 20% NFC Phone penetration and 50% of new phones are NFC ! BLE= 20% penetration in 2014 and iBeacon/Apple pushing Hard (2014)    10 Millions of NFC Phones in France beg of 2014. French Cities become NFC, 64Me investment 1 Billion of NFC objects worldwide (Forrester, Sept 2012) Confidentiel Think&Go NFC
  • 8. + 9 NFC & BLE  a Unique Shopping Experience iBeacon/ BLE, … NFC Need battery No battery 1- 20 last meters last meter Caisse
  • 9. + T&G NFC : NFC Solution provider Software - Service => Application (Web&Mobile) + Service Retailers/ Brands Smart Objects Manufacturing Product info, Tap-to-Basket, Mobile Payment NFC-Shopping x NFC connects to Smart Objects: BT pairing, Active NFC, NFCpowered objects x NFC-Connect No NFC-Payment
  • 10. + 11 NFC-Shopping Casino – Oct 2012 1st Worldwide Full-NFC Supermarket
  • 11. + Dynamic NFC-Screen
  • 12. +  Current Screens are weak ! Screens are passive objects with difficult Information Transfer  first level of interactivity: Touch-Screen 1- Select info 2- pick by QR or 3- pick by NFC … difficult to pick up information. Confidential
  • 13. Introducing + Multi-points Dynamic NFC-Screen: the natural ‘Content Distributor’  Screens become interactive surfaces that Transmit and Receive information using NFC >> BI-DIRECTION  NFC Phones can pick up multiple and dynamic information. Confidential
  • 14. + Patents: NFC-Screen overall concept, bi-directional Awards in 2013: 7 !! Winner of GSMA MWC NFC Challenge, 3 x 1st Prizes at Wima Monaco Winner at Crea13 2 x 1st Prizes at Cartes Sesames Confidential
  • 15. + Targeted Markets / Use Cases  Retail    Extended shopping Window dressing Digital Signage   Mall Transport  Train Station  Airport  Games
  • 16. + NFC-Screen Platform for Merchants
  • 17. + 18 Coupons/Offers distributors: Cards or Phones T&G and HighCo des nouveaux magasins, des nouveaux coupons ! Chaqueheure, ilreste: 5 Coupons ilreste: 18 Coupons il reste: 4 Coupons il reste: 0 Coupons revenez dans 1 heure il reste: 2 Coupons il reste: 0 Coupons revenez dans 1 heure il reste: 6 Coupons il reste: 15 Coupons
  • 18. + Next Gen Ad/Content Platform Content: > Web Coupons Tickets … Load-to-Card > Screen Web Mobile Account > Mobile App Web Portal BLE or NFC phones + NFC Cards > POS BLE POS or NFC POS (Famoco) Users access for Load-toCard account Merchants / Brands to posts Offers
  • 19. + Analytics Confidential