• Save
Drive-to-Store:  Screen-Phone convergence By Think&Go

Like this? Share it with your network

Share

Drive-to-Store: Screen-Phone convergence By Think&Go

  • 568 views
Uploaded on

Drive-to-Store: Screen-Phone convergence sur lafrenchmobileday.com (drive to store)

Drive-to-Store: Screen-Phone convergence sur lafrenchmobileday.com (drive to store)

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
568
On Slideshare
535
From Embeds
33
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 33

http://www.lafrenchmobileday.com 33

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Drive To Store Comprendre les enjeux…
  • 2. Les Slides de l’Expert Si vous utilisez les informations de cette présentation, merci de citer le nom de l’entreprise et @lafrenchmobile
  • 3. Lafrenchmobile.com1er communauté de l’industrie mobile créé en 2010 regroupant 390 Entreprises. Objectifs - Faire connaître la communauté aux Annonceurs et Marques - Trouver son prestataire pour la création de services mobiles - Déposer son Appel à projet sur la marketBrief du site Web - Faire connaître aux Médias traditionnels les 390 acteurs de la communauté - Réunir cette communauté tous les 2 mois sur des thèmes particuliers
  • 4. + Drive-to-Store: Think&GoNFC The last meter influencer > Screen-Phone convergence Janvier 2014
  • 5. + Drive-to-Store: NFC-Screen  introduction Confidential
  • 6. +   Think&GoNFC/BLE Proximity (NFC & BLE) Solutions and Services that change Retail Shopping experiencewith Connected Objects 14 people  Experts in NFC: coming from Gemalto, ST Microelectronics, Inside Secure  Experts in Web: J2E, PHP, SQL, Database  Experts in Mobile: phone fragmentation management  Marseille, Bus Dev in Paris and Singapore  Over 30 Customers: Casino, Carrefour, Leclerc, La Poste, …  Multiple French &IntnlAwards
  • 7. + Market data: Connected Stores & Shopping Experience NFC= 90% NFC Card penetration in 2014 20% NFC Phone penetration and 50% of new phones are NFC ! BLE= 20% penetration in 2014 and iBeacon/Apple pushing Hard (2014)    10 Millions of NFC Phones in France beg of 2014. French Cities become NFC, 64Me investment 1 Billion of NFC objects worldwide (Forrester, Sept 2012) Confidentiel Think&Go NFC
  • 8. + 9 NFC & BLE  a Unique Shopping Experience iBeacon/ BLE, … NFC Need battery No battery 1- 20 last meters last meter Caisse
  • 9. + T&G NFC : NFC Solution provider Software - Service => Application (Web&Mobile) + Service Retailers/ Brands Smart Objects Manufacturing Product info, Tap-to-Basket, Mobile Payment NFC-Shopping x NFC connects to Smart Objects: BT pairing, Active NFC, NFCpowered objects x NFC-Connect No NFC-Payment
  • 10. + 11 NFC-Shopping Casino – Oct 2012 1st Worldwide Full-NFC Supermarket
  • 11. + Dynamic NFC-Screen
  • 12. +  Current Screens are weak ! Screens are passive objects with difficult Information Transfer  first level of interactivity: Touch-Screen 1- Select info 2- pick by QR or 3- pick by NFC … difficult to pick up information. Confidential
  • 13. Introducing + Multi-points Dynamic NFC-Screen: the natural ‘Content Distributor’  Screens become interactive surfaces that Transmit and Receive information using NFC >> BI-DIRECTION  NFC Phones can pick up multiple and dynamic information. Confidential
  • 14. + Patents: NFC-Screen overall concept, bi-directional Awards in 2013: 7 !! Winner of GSMA MWC NFC Challenge, 3 x 1st Prizes at Wima Monaco Winner at Crea13 2 x 1st Prizes at Cartes Sesames Confidential
  • 15. + Targeted Markets / Use Cases  Retail    Extended shopping Window dressing Digital Signage   Mall Transport  Train Station  Airport  Games
  • 16. + NFC-Screen Platform for Merchants
  • 17. + 18 Coupons/Offers distributors: Cards or Phones T&G and HighCo des nouveaux magasins, des nouveaux coupons ! Chaqueheure, ilreste: 5 Coupons ilreste: 18 Coupons il reste: 4 Coupons il reste: 0 Coupons revenez dans 1 heure il reste: 2 Coupons il reste: 0 Coupons revenez dans 1 heure il reste: 6 Coupons il reste: 15 Coupons
  • 18. + Next Gen Ad/Content Platform Content: > Web Coupons Tickets … Load-to-Card > Screen Web Mobile Account > Mobile App Web Portal BLE or NFC phones + NFC Cards > POS BLE POS or NFC POS (Famoco) Users access for Load-toCard account Merchants / Brands to posts Offers
  • 19. + Analytics Confidential