Design and innovation in a commercial world

566 views
519 views

Published on

Lecture for design students at University of Technology of Sydney about communicating design in the commercial world. (originally developed by Anthony Colfelt)

Published in: Education
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
566
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Design and innovation in a commercial world

  1. 1. Design and innovation in a commercial worldConsiderations for getting designs out in the real world
  2. 2. How attached do we become to our own creations?Creator 23 centsNon-creator 5 cents(c) Furya
  3. 3. Different is an Experience Design Firm We use insight into human behavior to create products and services that engage, delight & differentiate. Established 2001 Team of 20 User Centred Design experts based in Sydney
  4. 4. What we design
  5. 5. What we design
  6. 6. The Corporate World
  7. 7. Who pays for design?
  8. 8. Pressures on the ‘Sponsor’
  9. 9. Some designer stereotypes
  10. 10. Technique 1: Communicating designThe most frequently missed ingredient for success
  11. 11. Who would you trust?
  12. 12. The communication gap DESIGNER HEREBUSINESS NEEDS VALUE OF DESIGN
  13. 13. Design benefits must be ‘real’
  14. 14. Communicating design Time spent creating the stuff Time spent preparing how to communicate it
  15. 15. Storytelling
  16. 16. Technique 2: Manage perceived riskBuild confidence through making your design process explicit
  17. 17. Design means change
  18. 18. Processes reassure Design Concept Design Test Test Implement LaunchResearch Iterate Iterate Learn Here Less Valuable Too Late$ $ Cost of Change
  19. 19. Validating assumptions
  20. 20. Research as shield
  21. 21. Research as a shield
  22. 22. Conclusion
  23. 23. Creating value around design MOTIVATED INTERESTED ENGAGED of need to change APATHETIC REALISATION STATE OF MIND STAKEHOLDERS’ WORRIED OPTIMISTIC YOUR Problems & GOAL Credibility Solutions Proof Consequences YOUR PromotingACTIVITY Research Design Test & Iterate Design
  24. 24. They need you (and the world too)
  25. 25. Better thinking. Better experiences. Better results. TMFollow @differentUX @madeinlafrance

×