Jennifer Magnolfi - US

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"Zappos building a Coworking campus and turning Las Vegas into one of the coolest place in the US for entrepreneurs"

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Jennifer Magnolfi - US

  1. 1. ENGINEERING COWORKING CULTURE Insights from Downtown Las Vegas Jennifer Magnolfi @magnolfi
  2. 2. Microsoft Envisioning Lab . 2010Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 Photo courtesy of Herman Miller Inc
  3. 3. WORK PRODUCTIVITYJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 Photo courtesy of Herman Miller Inc
  4. 4. PROGRAMMABLE ENVIRONMENT Maximize the capacity for adaptation Users of the space are its codesignersJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 Photo courtesy of Microsoft
  5. 5. Design DNA = Culture Photo by Aimee Groth, BusinessinsiderJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 http://read.bi/VkCjPC
  6. 6. Photo by Businessinsider Zappos.com Corporate HQ, Las Vegas Tony Hsieh, CEOJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 Photo by Aimee Groth, Businessinsider http://read.bi/VkCjPC
  7. 7. $350M Investment in Downtown LV $100M Real Estate $100M Residential Development $50M VegasTech Fund $50M Small Businesses $50M EducationJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 photo by Aimee Groth, BusinessInsider http://read.bi/VkCjPC
  8. 8. Text DOWNTOWNPROJECT downtownproject.comJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 photo by Aimee Groth,BusinessInsider http://read.bi/VkCjPC
  9. 9. “Can you scale the “The Coworking Effect ?”Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 photo courtesy of Lauralie Ezra, Crowdsiren.com
  10. 10. DTLV Coworking Ecosystem Acceleration Diagram SHARED RESOURCES COWORKING COWORKING SPACE CULTURE 1 2 3 CODESIGN DEVELOPMENT COMMUNITY ACCELERATOR • Accelerate community development for emerging spaces • Develop shared resources and operations • Maintain cultural diversity of ecosystem • Measure ProductivityJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012
  11. 11. Maximizing Adaptation > RESILIENCE @tonybgoode @nomadicQ @Alexknowshtml @jacobsaylesJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012
  12. 12. Users as Codesigners > EMPATHY @studiotiltJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012
  13. 13. SHIFT SHIFTJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 Photos by Mark Johnson
  14. 14. Tilt Coworking Codesign Session67 community members attended | Total 420 Volunteer HoursJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012
  15. 15. TextShift Vegas Volunteer Organizers Pizza NightsMonthly mtgs at Ogden | Avg 39 Attendees /mtg | Total coregroup 53 organizersJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012
  16. 16. Data transfer + New Knowledge TradingJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012
  17. 17. Community Mindshare Meeting3 Month IRL check-in | Sold Out at 150 | 500 Volunteer Hrs.Output: 10 Passion Community ProjectsJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012
  18. 18. Data transfer + New Knowledge TradingJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012
  19. 19. Maximize Distributed CoCreationJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012
  20. 20. 10 Proof of Concept ProjectsJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012
  21. 21. Proof of Concept Community ProjectThe Sunday Reset ProjectMonthly volunteer driven project | Membership growth| Sold Out | Cash Flow PostitiveJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012
  22. 22. Proof of Concept Community Project by Green Jelly10 wk from incubation to realization | volunteer driven project$8.5k raised funds | Solidified active community groupJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012
  23. 23. Shift Digital Community Growth | Membership Save the Huntridge500 Vegas Tech400 Vegas Game Day300 Shift Vegas Polity200 Shift Art Vegas Music Scene120 Sound Foundry • Constant growth in new communities Sound Foundry FB Downtown Food Jelly • Highest growth in community around learning DT Food Jelly FB Shift Studios Content Jelly 90 Downtown Education /usr/lib Vegas Skillshare FB Health & Wellness Syn Shop 60 Syn Shop FB /usr/share Founder Dating Sx Vegas Aquaponics LV Park(ing) Day 30 Green Jellyers Coworking 9th Bridge Vegas Community Shift Vegas Private Shift FB Group 0 Jan Feb Mar Apr MayEarly data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012
  24. 24. Summarized Shift Growth Physical Meetups50 Active Projects Unique Organizers • IRL Meetups Avg Growth Rate 42.5 % Generated by Shift 4240 • Active Project Avg Growth Rate 78.3% • Organizer Avg Growth rate 83.9% 3230 2920100 Jan Feb Mar Apr MayEarly data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson Jennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012
  25. 25. “We shape our buildings, then our buildings shape us” - Winston Churchill Photo by Aimee Groth, BusinessinsiderJennifer Magnolfi | @magnolfi | Coworking Europe, Paris 2012 http://read.bi/VkCjPC

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