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  • 1. InfographicsMADE EASY Chris Lema
  • 2. The Power ofSTORY
  • 3. We’ve been telling storiesSince we were kids!
  • 4. In terms of the story…You’re Yoda
  • 5. I said it first….she said it louderNancy Duarte http://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks.html
  • 6. The Power ofInfographics
  • 7. Remember the Matrix?When you saw this…
  • 8. How many of yousaw her?
  • 9. My Definition AN INFOGRAPHIC IS A VISUAL DEPICTION OF DATA, DESIGNED TO TELL A STORY THAT IS MORELIKELY TO BE READ & REMEMBERED
  • 10. By the Numbers 60 k Visuals are processed 60,000x faster than anything else in our 50 brain. 50% of our brain is “wired” 30 for visuals. An infographic is 30x more likely to be read than a text-based article.
  • 11. How to AssembleA Visual Story
  • 12. What point are you trying to make?
  • 13. Find the research to back you up!
  • 14. Sketch out your concept!
  • 15. Where to findThe Data
  • 16. DataMarket.com NumberOf.net Census.gov /publicdata/
  • 17. Go to theSOURCE
  • 18. An ExampleMaking the Case forWordPress
  • 19. Everybody is usingWORDPRESS
  • 20. It’s killing theCOMPETITION
  • 21. There are lots ofPLUGINS
  • 22. Thankfully, the case wasAlready Made http://yoast.com/wordpress-stats/
  • 23. You don’t need to be a designer Infographic Tools
  • 24. Now it’s time for a DEMO
  • 25. How to Find MeCHRIS LEMAhttp://chrislema.comTwitter: @chrislemaFacebook: /chrislemaLinkedIn: /in/mrchrislema