InfographicsMADE EASY    Chris Lema
The Power ofSTORY
We’ve been telling storiesSince we were kids!
In terms of the story…You’re Yoda
I said it first….she said it louderNancy Duarte              http://www.ted.com/talks/nancy_duarte_the_secret_structure_of...
The Power ofInfographics
Remember the Matrix?When you saw this…
How many of yousaw her?
My Definition AN INFOGRAPHIC     IS A VISUAL   DEPICTION OF  DATA, DESIGNED TO TELL A STORY   THAT IS MORELIKELY TO BE REA...
By the Numbers   60    k             Visuals are processed 60,000x             faster than anything else in our   50      ...
How to AssembleA Visual Story
What point are you trying to make?
Find the research to back you up!
Sketch out your concept!
Where to findThe Data
DataMarket.com   NumberOf.net  Census.gov      /publicdata/
Go to theSOURCE
An ExampleMaking the Case forWordPress
Everybody is usingWORDPRESS
It’s killing theCOMPETITION
There are lots ofPLUGINS
Thankfully, the case wasAlready Made   http://yoast.com/wordpress-stats/
You don’t need to be a designer Infographic    Tools
Now it’s time for a DEMO
How to Find MeCHRIS LEMAhttp://chrislema.comTwitter: @chrislemaFacebook: /chrislemaLinkedIn: /in/mrchrislema
Infographics madeeasy
Infographics madeeasy
Infographics madeeasy
Infographics madeeasy
Infographics madeeasy
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Infographics madeeasy

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Infographics madeeasy

  1. 1. InfographicsMADE EASY Chris Lema
  2. 2. The Power ofSTORY
  3. 3. We’ve been telling storiesSince we were kids!
  4. 4. In terms of the story…You’re Yoda
  5. 5. I said it first….she said it louderNancy Duarte http://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks.html
  6. 6. The Power ofInfographics
  7. 7. Remember the Matrix?When you saw this…
  8. 8. How many of yousaw her?
  9. 9. My Definition AN INFOGRAPHIC IS A VISUAL DEPICTION OF DATA, DESIGNED TO TELL A STORY THAT IS MORELIKELY TO BE READ & REMEMBERED
  10. 10. By the Numbers 60 k Visuals are processed 60,000x faster than anything else in our 50 brain. 50% of our brain is “wired” 30 for visuals. An infographic is 30x more likely to be read than a text-based article.
  11. 11. How to AssembleA Visual Story
  12. 12. What point are you trying to make?
  13. 13. Find the research to back you up!
  14. 14. Sketch out your concept!
  15. 15. Where to findThe Data
  16. 16. DataMarket.com NumberOf.net Census.gov /publicdata/
  17. 17. Go to theSOURCE
  18. 18. An ExampleMaking the Case forWordPress
  19. 19. Everybody is usingWORDPRESS
  20. 20. It’s killing theCOMPETITION
  21. 21. There are lots ofPLUGINS
  22. 22. Thankfully, the case wasAlready Made http://yoast.com/wordpress-stats/
  23. 23. You don’t need to be a designer Infographic Tools
  24. 24. Now it’s time for a DEMO
  25. 25. How to Find MeCHRIS LEMAhttp://chrislema.comTwitter: @chrislemaFacebook: /chrislemaLinkedIn: /in/mrchrislema
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