Infographics madeeasy

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Infographics madeeasy

  1. 1. InfographicsMADE EASY Chris Lema
  2. 2. The Power ofSTORY
  3. 3. We’ve been telling storiesSince we were kids!
  4. 4. In terms of the story…You’re Yoda
  5. 5. I said it first….she said it louderNancy Duarte http://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks.html
  6. 6. The Power ofInfographics
  7. 7. Remember the Matrix?When you saw this…
  8. 8. How many of yousaw her?
  9. 9. My Definition AN INFOGRAPHIC IS A VISUAL DEPICTION OF DATA, DESIGNED TO TELL A STORY THAT IS MORELIKELY TO BE READ & REMEMBERED
  10. 10. By the Numbers 60 k Visuals are processed 60,000x faster than anything else in our 50 brain. 50% of our brain is “wired” 30 for visuals. An infographic is 30x more likely to be read than a text-based article.
  11. 11. How to AssembleA Visual Story
  12. 12. What point are you trying to make?
  13. 13. Find the research to back you up!
  14. 14. Sketch out your concept!
  15. 15. Where to findThe Data
  16. 16. DataMarket.com NumberOf.net Census.gov /publicdata/
  17. 17. Go to theSOURCE
  18. 18. An ExampleMaking the Case forWordPress
  19. 19. Everybody is usingWORDPRESS
  20. 20. It’s killing theCOMPETITION
  21. 21. There are lots ofPLUGINS
  22. 22. Thankfully, the case wasAlready Made http://yoast.com/wordpress-stats/
  23. 23. You don’t need to be a designer Infographic Tools
  24. 24. Now it’s time for a DEMO
  25. 25. How to Find MeCHRIS LEMAhttp://chrislema.comTwitter: @chrislemaFacebook: /chrislemaLinkedIn: /in/mrchrislema

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