Bellona

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Bellona

  1. 1. BELLONA Case study
  2. 2. MARKETING COMMUNICATIONS
  3. 3. RESEARCH
  4. 4. RESEARCH IDEA
  5. 5. RESEARCH IDEA CONCEPT
  6. 6. Bellona
  7. 7. Bellona ENVIROMENTAL NO NO 33% 35% ORGANIZATION YES 67% YES 65%
  8. 8. Bellona DIRECT ACTION NO NO 33% 35% PROTEST GROUP YES 67% YES 65%
  9. 9. Bellona LOST IT’S ENERGY NO NO 33% 35% YES 67% YES 65%
  10. 10. Bellona CLOSED NO NO 33% 35% YES 67% MEETINGS YES 65%
  11. 11. Bellona LOBBYISM NO NO 33% 35% YES 67% YES 65%
  12. 12. Bellona NO 33% SUITS NO 35% YES 67% YES 65%
  13. 13. Bellona SECRETS NO NO 33% 35% YES 67% YES 65%
  14. 14. Bellona BORING… NO NO 33% 35% YES 67% YES 65%
  15. 15. Bellona UN-IDEOLOGICAL NO NO 33% 35% YES 67% YES 65%
  16. 16. 2 Concepts
  17. 17. EXPAND PEOPLES AWARENESS
  18. 18. WHAT THEY ACTUALLY DO
  19. 19. LIVE-EVENT
  20. 20. Research
  21. 21. Research QUESTIONAIRE NO NO 33% 35% VIA GOOGLE FORMS YES 67% YES 65%
  22. 22. Research NO 33% 110 NO 35% YES 67% RESULTS YES 65%
  23. 23. Research HAVE YOU HEARD ABOUT BELLONA? DO YOU HELP FUND IDEALISTIC ORGANIZATIONS? NO NO 33% 35% YES 67% YES 65%
  24. 24. Research 67% 14% NO NO 33% 35% I DON’T KNOW ENOUGH YES ABOUT BELLONA TO SUPPORT THEM 67% YES I DON’T KNOW HOW TO 65% SUPPORT BELLONA
  25. 25. Research “ We want to expand peoples awareness of Bellonas 101 NO NO 33% 35% sustainable eco-solutions. YES YES 67% 65%
  26. 26. Research 12-19 NO 35% YES 65%
  27. 27. Research ACCUSTOMED TO NO 35% SOCIAL MEDIA YES 65%
  28. 28. Research RIPPLE EFFECT NO 35% YES 65%
  29. 29. Research VIRAL/SOCIAL 12-19 NO 35% YES 65% MEDIA COVERAGE BUYERS
  30. 30. Concept
  31. 31. Concept Linn Skåber Erling Folkvord Anne Lindmo Sigurd Sollien Hanne Kolstø Fredrik Skavlan Karpe Diem Jenny Skavlan Jon Almås Frederic Hauge Harald Eia Knut Nærum Ronny Brede Aase Lars Vaular Erik og Kriss Hasse Hope Nadia Hasnoi Aishath Affeef Blomster-Finn Bjørnar Moxnes Bjørn Eidsvåg Henriette Steenstrup Nils Ingar Atle Antonsen Else Kåss Fururseth Mia Gundersen Anne-Marie Ottersen Lisa Tønne Bjarte Tjøstheim Henrik Thodesen YES 65% Madcon Are og Odin Aylar Guri Schanke Odd Magnus Williamson Jannike Kruse Marit 35% Larsen Live Nelvik Tore Sagen NO Dorthe Skappel Marion Ravn Bård Tufte Johansen Steinar Sagen Vinni
  32. 32. Concept BICYCLING NO 35% YES 65%
  33. 33. Concept NORTH TO NO 35% SOUTH YES 65%
  34. 34. Concept 15 SCHOOLS NO 35% YES 65%
  35. 35. Concept 101 NO 35% SOLUTIONS YES 65%
  36. 36. Concept GLOBAL NO 35% WARMING YES 65%
  37. 37. Concept CURRICULUM NO 35% YES 65%
  38. 38. Web series
  39. 39. Web-series Web series
  40. 40. Web-series Web series DESCRIPTION VIDEO & ARCHIVE INFO ABOUT THE 101 SOLUTIONS
  41. 41. Web-series Web series MORE SOLUTIONS WILL BE REVEALED THROUGH THE SERIES
  42. 42. Web series S#ARING #101SOLUTIONS
  43. 43. Web series 12-19
  44. 44. Web series 12-19 WEB SERIES
  45. 45. Web series 12-19 SOCIAL SHARING / MEDIA COVARGE WEB SERIES
  46. 46. Concept
  47. 47. Concept STANDS AND NO 35% STAGE YES 65%
  48. 48. Concept OSLO NO 35% YES 65%
  49. 49. Concept 101 NO 35% SOLUTIONS YES 65%
  50. 50. Concept 6 STANDS NO 35% YES 65%
  51. 51. Concept 1 STAGE NO 35% YES 65%
  52. 52. 2 n
  53. 53. The power of two THE PROBLEM NO 35% YES 65%
  54. 54. The power of two ROBLEM EP TH NO 35% YES 65%
  55. 55. The power of two This seems to be the problem ROBLEM EP TH NO 35% YES 65%
  56. 56. The power of two NO INDIVIDUAL CONVINCED 35% ENGAGEMENT YES 65% OUR EVENT $$$
  57. 57. The power of two VIRALLY, INTERESTED NOT CONVINCED NO INDIVIDUAL CONVINCED 35% ENGAGEMENT YES 65% $$$
  58. 58. The power of two VIRALLY, INTERESTED NOT CONVINCED NO INDIVIDUAL CONVINCED 35% ENGAGEMENT YES 65% $$$
  59. 59. The power of two AUDIENCE VIRALLY, INTERESTED CATALYST NOT CONVINCED NO INDIVIDUAL CONVINCED 35% ENGAGEMENT YES 65% $$$
  60. 60. The power of two BICYCLE TOUR & VIRAL RIPPLE EFFECT 12-19 OLDER AUDIENCE, VIRAL SPREAD & MEDIA COVERAGE 20-35 & ACCUSTOMED RESOURCEFUL TARGET AUDIENCE NO 35% YES 65%
  61. 61. Web
  62. 62. Web NO 35% YES 65%
  63. 63. Web NO 35% YES 65%
  64. 64. Web NO 35% YES 65%
  65. 65. Web NO 35% YES 65%
  66. 66. Web NO 35% YES 65%
  67. 67. Web NO 35% YES 65%
  68. 68. Web NO 35% YES 65%
  69. 69. Web NO 35% YES 65%
  70. 70. Web THIS REALLY NEEDS A REDESIGN NO 35% YES 65%
  71. 71. Web THIS REALLY NEEDS A CALL-TO-ACTION NO 35% YES 65%
  72. 72. Web-series Web
  73. 73. Web-series Web SLIDESHOW CALL-TO-ACTION PROJECTS NEWS
  74. 74. Web-series Web PARTNERS
  75. 75. Web WEB-SERIES LINKING TO BELLONA.NO RESTRUCTURED WEBSITE WITH BETTER CALL-TO-ACTION NO 35% RESULT DEEP-LINKING TO ADDITIONAL INFO AT BELLONA.NO YES 65%
  76. 76. Web BRAND AWARENESS WEB-SERIES LINKING TO BELLONA.NO NO 35% RESULT YES 65%
  77. 77. Web BRAND AWARENESS ISSUE AWARENESS WEB-SERIES LINKING TO BELLONA.NO NO 35% RESULT YES 65%
  78. 78. Web BRAND AWARENESS ISSUE AWARENESS ECONOMICAL + ISSUE ENGAGEMENT WEB-SERIES LINKING TO BELLONA.NO NO 35% RESULT YES 65%

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