Recap :
An Event Apart 2013
Washington, D.C.
Amy Lamp
Design Director
amy.lamp@forty.co
Conference
recap

Panel
discussion

Identify and explore
the landscape of
digital design and
content-creation

Determine w...
Website creation is
a rapidly-changing
environment.
Content and user needs
drive design.
Accessibility.
Systems.
Iteration.
Accessibility. We don’t decide how people

access our websites. They do. And increasingly it’s on
small devices with lower...
Accessibility. We don’t decide how people

access our websites. They do. And increasingly it’s on
small devices with lower...
Accessibility. We don’t decide how people

access our websites. They do. And increasingly it’s on
small devices with lower...
Accessibility
1

2

3

what device
people are
using

their
relationship to
that device

quality of
internet
connection
Accessibility

Systems

device / relationship / connection

So many devices,
so many sizes.
3” to 30” and beyond

Iteratio...
Accessibility

Systems

Iteration

device / relationship / connection

Remember that current
situations are bad for
predic...
Accessibility

Systems

device / relationship / connection

Mobile devices
are a disruptive
innovation.
i.e., it’s a cheap...
Accessibility

Systems

device / relationship / connection

TV browsers =
touch + distance

Iteration
Accessibility

Systems

Iteration

device / relationship / connection

Mobile device interaction is
often one-handed
Accessibility

Systems

device / relationship / connection

The mobile
device may be
their only access
to your site.

Iter...
Accessibility

Systems

Iteration

device / relationship / connection

Take care with the
“mobile” experience.
Accessibility

Systems

Iteration

device / relationship / connection

YMMV
35% have no internet access at home.
The means...
Accessibility

Systems

Iteration

The introduction of
different devices and sizes
really just takes us back to
the natura...
Accessibility

Systems

Iteration

Specifics to keep in mind:
page weight

start with the small screen

make input easy

t...
Accessibility

Systems

Iteration

Responsive
fluid layouts
flexbox
media queries based on EMs rather than pixels
break po...
Systems
“Put your clients in the
position to succeed.”
—Samantha Warren
Accessibility

Style tiles
Look and feel

http://styletil.es/

Systems

Iteration
Accessibility

Systems

Iteration

Pattern
portfolios
Component library +
page examples

http://clearleft.com/thinks/onpat...
Accessibility

Systems

Iteration

In-browser
wireframes
and design

http://alistapart.com/article/responsive-compingobtai...
Accessibility

Systems

Iteration

Content strategy
“Content strategy is caring for the
life cycle of content.”
­­­—Kristi...
Accessibility

Systems

Iteration

people

content components

Workflow and
governance

Substance and
structure

Good coll...
Iteration
“But people will see it!”
—Jason Santa Maria
Accessibility

Systems

Iteration

Don’t protect ideas.
We WANT feedback.
Accessibility

Systems

Iteration

Get over perfectionism
and ship it.
Accessibility

Systems

Great designs
evolve.

Iteration
Accessibility

Systems

It’s easier to revise
than to create.

Iteration
Jared Spool
Experience Design
Everyone wants to be an Apple Store.
Because they’re successful.

Because they are
designed with intention.
“Apple products
suck just as much as
everyone else’s”
Innovation doesn’t mean
new inventions.

Innovation means
adding new value.
…and that was An Event Apart 2013,
Washington, D.C.
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Aea 2013-recap-hd

  1. 1. Recap : An Event Apart 2013 Washington, D.C. Amy Lamp Design Director amy.lamp@forty.co
  2. 2. Conference recap Panel discussion Identify and explore the landscape of digital design and content-creation Determine ways to adjust our workflow so that cross-discipline teams can adapt
  3. 3. Website creation is a rapidly-changing environment.
  4. 4. Content and user needs drive design.
  5. 5. Accessibility. Systems. Iteration.
  6. 6. Accessibility. We don’t decide how people access our websites. They do. And increasingly it’s on small devices with lower bandwidth. Systems. Iteration.
  7. 7. Accessibility. We don’t decide how people access our websites. They do. And increasingly it’s on small devices with lower bandwidth. Systems. Create flexible systems rather than fixed “pages” to accommodate the slew of ever-changing devices. Iteration.
  8. 8. Accessibility. We don’t decide how people access our websites. They do. And increasingly it’s on small devices with lower bandwidth. Systems. Create flexible systems rather than fixed “pages” to accommodate the slew of ever-changing devices. Iteration. There’s no such thing as a perfect launch. Get your project out there so you can begin improving it.
  9. 9. Accessibility 1 2 3 what device people are using their relationship to that device quality of internet connection
  10. 10. Accessibility Systems device / relationship / connection So many devices, so many sizes. 3” to 30” and beyond Iteration
  11. 11. Accessibility Systems Iteration device / relationship / connection Remember that current situations are bad for predicting future behavior. http://www.idownloadblog.com/2013/04/02/phablets-fad-flurry/
  12. 12. Accessibility Systems device / relationship / connection Mobile devices are a disruptive innovation. i.e., it’s a cheap way for more people to access the internet Iteration
  13. 13. Accessibility Systems device / relationship / connection TV browsers = touch + distance Iteration
  14. 14. Accessibility Systems Iteration device / relationship / connection Mobile device interaction is often one-handed
  15. 15. Accessibility Systems device / relationship / connection The mobile device may be their only access to your site. Iteration
  16. 16. Accessibility Systems Iteration device / relationship / connection Take care with the “mobile” experience.
  17. 17. Accessibility Systems Iteration device / relationship / connection YMMV 35% have no internet access at home. The means of getting out of poverty are increasingly available exclusively on the internet. 31% of mobile owners who use their mobile device for internet use it for their primary internet use.
  18. 18. Accessibility Systems Iteration The introduction of different devices and sizes really just takes us back to the natural state of the web.
  19. 19. Accessibility Systems Iteration Specifics to keep in mind: page weight start with the small screen make input easy touch everywhere favor HTML over Javascript solutions
  20. 20. Accessibility Systems Iteration Responsive fluid layouts flexbox media queries based on EMs rather than pixels break points based on content needs, not fixed grid system
  21. 21. Systems “Put your clients in the position to succeed.” —Samantha Warren
  22. 22. Accessibility Style tiles Look and feel http://styletil.es/ Systems Iteration
  23. 23. Accessibility Systems Iteration Pattern portfolios Component library + page examples http://clearleft.com/thinks/onpatternportfolios/
  24. 24. Accessibility Systems Iteration In-browser wireframes and design http://alistapart.com/article/responsive-compingobtaining-signoff-with-mockups
  25. 25. Accessibility Systems Iteration Content strategy “Content strategy is caring for the life cycle of content.” ­­­—Kristina Halvorson who + how
  26. 26. Accessibility Systems Iteration people content components Workflow and governance Substance and structure Good collaboration Good writing Making yourself heard Chunking your content Asking “why?”
  27. 27. Iteration “But people will see it!” —Jason Santa Maria
  28. 28. Accessibility Systems Iteration Don’t protect ideas. We WANT feedback.
  29. 29. Accessibility Systems Iteration Get over perfectionism and ship it.
  30. 30. Accessibility Systems Great designs evolve. Iteration
  31. 31. Accessibility Systems It’s easier to revise than to create. Iteration
  32. 32. Jared Spool Experience Design
  33. 33. Everyone wants to be an Apple Store. Because they’re successful. Because they are designed with intention.
  34. 34. “Apple products suck just as much as everyone else’s”
  35. 35. Innovation doesn’t mean new inventions. Innovation means adding new value.
  36. 36. …and that was An Event Apart 2013, Washington, D.C.

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