SlideShare a Scribd company logo
1 of 13
Criar uma marca e um site para um programa
de pontuação que se destacasse e ou
rivalizasse com os grandes players do
mercado?
Como criar um site com a “cara do jovem”
(palavras do cliente)
O problema
Iconográfica
Linguagem atual
Modernidade
Agilidade
Aplicável ao mundo mobile
Fácil reconhecimento
Atributos da marca
A marca
Layout preliminar de aplicação web
com sugestão de comunicação
Harold não tinha easypoints!
Quando descobriu e ficou um
pouco nervoso.< >
ViagensViagens
Incríveis!!!Incríveis!!!
CelularesCelulares
& Tablets& Tablets
SportsSports
& Fitness& Fitness
LivrosLivros
& Musica& Musica
200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s
Juntar pontos é muito
fácil e, aqui, seus
pontos valem mais!< >
ViagensViagens
Incríveis!!!Incríveis!!!
CelularesCelulares
& Tablets& Tablets
SportsSports
& Fitness& Fitness
LivrosLivros
& Musica& Musica
200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s
Compartilhou?
Curtiu no Face?
Já ganhou easypoints!< >
ViagensViagens
Incríveis!!!Incríveis!!!
CelularesCelulares
& Tablets& Tablets
SportsSports
& Fitness& Fitness
LivrosLivros
& Musica& Musica
200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s
ViagensViagens
Incríveis!!!Incríveis!!!
CelularesCelulares
& Tablets& Tablets
SportsSports
& Fitness& Fitness
LivrosLivros
& Musica& Musica
200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s
Indicou amigos?
Ganhou easypoints!
< >
ViagensViagens
Incríveis!!!Incríveis!!!
CelularesCelulares
& Tablets& Tablets
SportsSports
& Fitness& Fitness
LivrosLivros
& Musica& Musica
200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s
ViagensViagens
Incríveis!!!Incríveis!!!
CelularesCelulares
& Tablets& Tablets
SportsSports
& Fitness& Fitness
LivrosLivros
& Musica& Musica
200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s
Navegou pelo site?
Ganhou easypoints!
< >
ViagensViagens
Incríveis!!!Incríveis!!!
CelularesCelulares
& Tablets& Tablets
SportsSports
& Fitness& Fitness
LivrosLivros
& Musica& Musica
200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s
Escolha como trocar!
Use easypoints,
dinheiro ou ambos!< >
ViagensViagens
Incríveis!!!Incríveis!!!
CelularesCelulares
& Tablets& Tablets
SportsSports
& Fitness& Fitness
LivrosLivros
& Musica& Musica
200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s
Produtos para toda
a família!
Incluindo o Totó.< >
ViagensViagens
Incríveis!!!Incríveis!!!
CelularesCelulares
& Tablets& Tablets
SportsSports
& Fitness& Fitness
LivrosLivros
& Musica& Musica
200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s
Mais fácil que roubar
doce de criança!
< >
ViagensViagens
Incríveis!!!Incríveis!!!
CelularesCelulares
& Tablets& Tablets
SportsSports
& Fitness& Fitness
LivrosLivros
& Musica& Musica
200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s
OBRIGADO

More Related Content

Featured

Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 

Featured (20)

Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 

Criar site programa pontuação rivalizar grandes

  • 1. Criar uma marca e um site para um programa de pontuação que se destacasse e ou rivalizasse com os grandes players do mercado? Como criar um site com a “cara do jovem” (palavras do cliente) O problema
  • 2. Iconográfica Linguagem atual Modernidade Agilidade Aplicável ao mundo mobile Fácil reconhecimento Atributos da marca
  • 4. Layout preliminar de aplicação web com sugestão de comunicação
  • 5. Harold não tinha easypoints! Quando descobriu e ficou um pouco nervoso.< > ViagensViagens Incríveis!!!Incríveis!!! CelularesCelulares & Tablets& Tablets SportsSports & Fitness& Fitness LivrosLivros & Musica& Musica 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s
  • 6. Juntar pontos é muito fácil e, aqui, seus pontos valem mais!< > ViagensViagens Incríveis!!!Incríveis!!! CelularesCelulares & Tablets& Tablets SportsSports & Fitness& Fitness LivrosLivros & Musica& Musica 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s
  • 7. Compartilhou? Curtiu no Face? Já ganhou easypoints!< > ViagensViagens Incríveis!!!Incríveis!!! CelularesCelulares & Tablets& Tablets SportsSports & Fitness& Fitness LivrosLivros & Musica& Musica 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s ViagensViagens Incríveis!!!Incríveis!!! CelularesCelulares & Tablets& Tablets SportsSports & Fitness& Fitness LivrosLivros & Musica& Musica 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s
  • 8. Indicou amigos? Ganhou easypoints! < > ViagensViagens Incríveis!!!Incríveis!!! CelularesCelulares & Tablets& Tablets SportsSports & Fitness& Fitness LivrosLivros & Musica& Musica 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s ViagensViagens Incríveis!!!Incríveis!!! CelularesCelulares & Tablets& Tablets SportsSports & Fitness& Fitness LivrosLivros & Musica& Musica 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s
  • 9. Navegou pelo site? Ganhou easypoints! < > ViagensViagens Incríveis!!!Incríveis!!! CelularesCelulares & Tablets& Tablets SportsSports & Fitness& Fitness LivrosLivros & Musica& Musica 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s
  • 10. Escolha como trocar! Use easypoints, dinheiro ou ambos!< > ViagensViagens Incríveis!!!Incríveis!!! CelularesCelulares & Tablets& Tablets SportsSports & Fitness& Fitness LivrosLivros & Musica& Musica 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s
  • 11. Produtos para toda a família! Incluindo o Totó.< > ViagensViagens Incríveis!!!Incríveis!!! CelularesCelulares & Tablets& Tablets SportsSports & Fitness& Fitness LivrosLivros & Musica& Musica 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s
  • 12. Mais fácil que roubar doce de criança! < > ViagensViagens Incríveis!!!Incríveis!!! CelularesCelulares & Tablets& Tablets SportsSports & Fitness& Fitness LivrosLivros & Musica& Musica 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s 200 EP.s 150 EP.s 43 EP.s 25 EP.s 345 EP.s 1400 EP.s