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Social Media Means Business

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Twitter Tactics and how to get sales from Twitter..Using social media to improve your business..Social Media Means Business Conference presentation by Rob Ryan of LadyUmbrella - …

Twitter Tactics and how to get sales from Twitter..Using social media to improve your business..Social Media Means Business Conference presentation by Rob Ryan of LadyUmbrella - http://www.ladyumbrella.com on June 8th 2011


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Transcript

  • 1. Tactics to  attract customers andboost sales using Twitter
    With Rob Ryan of LadyUmbrella
  • 2. Agenda
    Hi..I’m Rob
    Why Use Twitter
    Content Plan
    Why Multiple Accounts
    Top Tips to Find Followers
    Developing a following
    Twitter Tools
    Twitter Benefits
    Twitter Promotions
    Twitter in the Grand Scheme of Things
    Who is Twitter for?
    3 Tips to Start Today
  • 3. Hi, I’m Rob
    LadyUmbrella “spreadsheet
    guy”
    Social media maniac
    46,556 tweets
    8,667 followers
    Using social media since
    August 2009
    Likes your questions..
  • 4. Why Use Twitter
    Curious - lots of hype about it
    Necessity – needed to get some
    customers
    Free
    Success stories (@RizzoTees,
    @IWearYourShirt)
    New challenge
    Millions of Users
    Digital door knocking
  • 5. Content Plan
    Be different, creative –
    purple cow
    No right/wrong
    Create daily “news”
    Cross Promotion on
    different networks
    “Link Baited” tweets
    ...but remember 90/10 “rule”
  • 6. Why Multiple Accounts?
    I operate 4 accounts
    @ladyumbrellaltd – primary account
    @ladyumbrella2 – 2nd account
    @tshirtstrategy – social media blog
    @teesinapod - Podcast
    Why?
    Key to success - Tweetdeck
  • 7. Top Tips to Find Followers
    Target niche leaders followers
    Twellow.com
    #FF recommendations
    Tweetdeck Searches
    “Social Circles”
    #Hashtag(#rtept, #vinb, #rtefl,
    #latelate- #SMMB2011)
  • 8. Developing A Following
    You have some followers..now what?
    Interact with them
    Be genuine
    Add your Followers to Lists
    What do you want them to do?
    Where is Twitter in your sales funnel?
  • 9. Twitter Tools
    Tweetdeck (Hootsuite)
    - New Followers
    - @Mentions
    - Real time searches
    - DMs
    - Multiple Accounts
    - Link Shortening
    Tweepi.com
    - Flush unfollowers
    - Follow Back
    Lists!
    Twitpic
  • 10. Twitter Benefits
    I’m here!
    Visibility
    – mentioned in hundreds of blogs
    – 8,000 + followers
    Brand Awareness
    Customer Support
    Sales
    ...free!
    ...fun
    ...like minded people
    Don’t need to be technical
  • 11. Twitter Promotions
    Use of #hashtags
    Piggy back on Trending
    Topics
    Compelling, captivating
    language - “plsRT”
    Drive traffic to somewhere –
    promotion not just housed
    on Twitter
    Be different – purple cow
  • 12. Twitter in The Grand Scheme of Things
    Front and centre for us!
    All promo is online
    Facebook & Twitter working in tandem - “The Social Media Symphony”
    Promotes blog content
    Promotes Facebook content
  • 13. Who is Twitter For?
    ..or who is it not for?
    Medics, food suppliers, coffee suppliers, builders, plumbers, social media experts, accountants, car racing experiences, sports channels, news channels, dog minders etc..
    If you want to be on Twitter you can be on Twitter
    More uses than just business
  • 14. 3 Tips to Start Today
    Make sure you fill in bio, picture, link, and be human..Create and upload a background image
    Follow those you’re interested in
    Use lists
    Bonus Tip
    - Follow us at @ladyumbrellaltd 
  • 15. And that’s a wrap..
    Thank you for listening..
    Any questions?