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Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
Sparking a Crush: Attracting and Retaining New Users
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Sparking a Crush: Attracting and Retaining New Users

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  • 1. ng aC rush Sp arki o Users d Hold ing Ont n Attra cting a
  • 2. MySp ace is “plac more e for th friend an a It’s ab s.” out: Me Frien d s Comm unity Socie ty/Cu lture
  • 3. Getting someone to fall in love with you is never easy.
  • 4. How to spark a crush
  • 5. a cru sh? Why
  • 6. Crush is good
  • 7. I’m not kidding…
  • 8. ip advice lationsh Re k a crush How to spar
  • 9. How not to spark a crush
  • 10. 1o f7 out you ’s not ab It n what b etwee ctions hat you of fer conne and w pelling ing for Create com ’re look they
  • 11. t you It’s not abou What’s in it for them? Speak to their needs Get personal
  • 12. t you It’s not abou What’s in it for them? Speak to their needs Get personal
  • 13. t you It’s not abou What’s in it for them? Speak to their needs Get personal
  • 14. 2o f7 too fast ’t move Don ; mitment a com u first! sh into now yo ts to ru get to k No o ne wan t least let them a
  • 15. too fast Don’t move Let them get to know you first Be transparent Be ready when they’re ready
  • 16. too fast Don’t move Let them get to know you first Be transparent Be ready when they’re ready
  • 17. t you It’s not abou Let them get to know you first Be transparent Be ready when they’re ready
  • 18. too fast Don’t move Let them get to know you first Be transparent Be ready when they’re ready
  • 19. 3o f7 is good hold ing Hand along when m ide the eir burdens and gu bear th i r hand eeded; Ta ke the n
  • 20. ood Hand holding is g Blogger Yahoo Answers TripIt Radar Lead the way Diffuse awkward moments Drop hints
  • 21. ood Hand holding is g Lead the way Diffuse awkward moments Drop hints
  • 22. ood Hand holding is g Facebook Pageflakes Lead the way Diffuse awkward moments Drop hints
  • 23. 4o f7 won der ke t hem Don ’t ma ened , don’t a s deep teps clear ment h e next s ommit ake th Once your c ing; m m hang leave the
  • 24. wonde r Don’ t make them Establish expectations Take it one step at a time Make your needs known
  • 25. wonde r Don’ t make them Facebook Establish expectations Take it one step at a time Make your needs known
  • 26. wonde r Don’ t make them Establish expectations Take it one step at a time Make your needs known
  • 27. 5o f7 eir world t of th B e par o f you; utside lingy a life o n’t be c ey have but do that th st in it, spect e Re tak e inter
  • 28. heir world Be part of t Find out who they know Make connections Don’t be greedy
  • 29. heir world Be part of t Find out who they know Make connections Don’t be greedy
  • 30. heir world Be part of t Find out who they know Make connections Don’t be greedy
  • 31. 6o f7 them on Cheer s elves! t them hem. od abou urage t eel go d enco Make them f em an Af firm th
  • 32. on Cheer them Count their achievements Commemorate milestones Encourage others to encourage them
  • 33. on Cheer them Count their achievements Commemorate milestones Encourage others to encourage them
  • 34. on Cheer them Count their achievements Commemorate milestones Encourage others to encourage them
  • 35. 7o f7 mo ries Make me they’ll n ts that mome t for a while orable lk abou or mem r and ta Plan f embe rem
  • 36. ries Make memo Surprise them Pick out curtains Be yourself
  • 37. ries Make memo Surprise them Pick out curtains Be yourself
  • 38. ries Make memo Surprise them Pick out curtains Be yourself
  • 39. How to spark a crush
  • 40. into you? not that J ust n issues ttractio to approach a How
  • 41. Snapfood Why aren’t more people signing up?
  • 42. 1o f4 thyself Kn ow r Pitch y: E levato A ctivit
  • 43. Know thyself Step 1: List WHO it’s for, WHAT is it, WHY is it different
  • 44. Know thyself Step 2: Choose (or dot vote) the most important differentiators
  • 45. For people who want to show off what they’re eating Snapfood lets people do more with their food photos. Unlike other photo sharing sites, Snapfood is uniquely food- centric, letting people visualize and rate foods they’ve eaten and want to eat. Know thyself Step 3: Craft a concise “elevator pitch” statement
  • 46. 2o f4 e pro blem Id enti fy th odels e rsion M ty : Conv Activi
  • 47. Active User Visitor Identify the problem Step 1: Identify the “conversion” of interest
  • 48. Active User Visitor Identify the problem Step 2: List the steps required to get there
  • 49. Active User Visitor Identify the problem Step 3: Find out # of people who’ve taken each step
  • 50. Active User Visitor Identify the problem Step 4: Ask what it means
  • 51. Active User ? Visitor Identify the problem Step 4: Consider options (focus upstream, remove or swap steps)
  • 52. 3o f4 e pro blem nos e th Diag alysis se An o ot Cau Act ivity: R
  • 53. Diagnose the problem Step 1: Understand procrastination
  • 54. Low Value High Effort High Value Low Effort Diagnose the problem Step 1: Understand procrastination
  • 55. Low Value (perceived) High Effort (perceived) Diagnose the problem Step 2: Get to the heart of the matter
  • 56. 4o f4 olutions nerate s Ge t Ske tching p ivity: Conce Act
  • 57. Generate solutions Step 1: Choose from the problems you’ve identified
  • 58. Generate solutions Step 2: Collect ideas (stick them on walls!)
  • 59. Generate solutions Step 3: Generate one or more possible solutions for each problem
  • 60. Generate solutions Step 4: Put it all together!
  • 61. Generate solutions Step 5: Evaluate the impact
  • 62. How to approach the problem
  • 63. Crush is good, love is better
  • 64. amp Up n Up & R Patterns for Sig m the Web 2.0 Lan dscape nes fro Guideli tion and Inspira Alexa An alexa@a rzejewsk d daptivep i @ladyle ath. xy on tw com itter FOAA fo r 1 5 % of Adaptiv e Path | 1 f AP eve p Up | gn Up & Ram s for Si nts! Pattern up epo rts/sign .com/ideas/r th adaptivepa http: //www.

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