Sparking a Crush: Attracting and Retaining New Users

ng aC rush Sp arki o Users d Hold ing Ont n Attra cting a

MySp ace is “plac more e for th friend an a It’s ab s.” out: Me Frien d s Comm unity Socie ty/Cu lture

Getting someone to fall in love with you is never easy.

How to spark a crush

a cru sh? Why

Crush is good

I’m not kidding…

ip advice lationsh Re k a crush How to spar

How not to spark a crush

1o f7 out you ’s not ab It n what b etwee ctions hat you of fer conne and w pelling ing for Create com ’re look they

t you It’s not abou What’s in it for them? Speak to their needs Get personal

2o f7 too fast ’t move Don ; mitment a com u first! sh into now yo ts to ru get to k No o ne wan t least let them a

too fast Don’t move Let them get to know you first Be transparent Be ready when they’re ready

t you It’s not abou Let them get to know you first Be transparent Be ready when they’re ready

too fast Don’t move Let them get to know you first Be transparent Be ready when they’re ready

3o f7 is good hold ing Hand along when m ide the eir burdens and gu bear th i r hand eeded; Ta ke the n

ood Hand holding is g Blogger Yahoo Answers TripIt Radar Lead the way Diffuse awkward moments Drop hints

ood Hand holding is g Lead the way Diffuse awkward moments Drop hints

ood Hand holding is g Facebook Pageﬂakes Lead the way Diffuse awkward moments Drop hints

4o f7 won der ke t hem Don ’t ma ened , don’t a s deep teps clear ment h e next s ommit ake th Once your c ing; m m hang leave the

wonde r Don’ t make them Establish expectations Take it one step at a time Make your needs known

wonde r Don’ t make them Facebook Establish expectations Take it one step at a time Make your needs known

wonde r Don’ t make them Establish expectations Take it one step at a time Make your needs known

5o f7 eir world t of th B e par o f you; utside lingy a life o n’t be c ey have but do that th st in it, spect e Re tak e inter

heir world Be part of t Find out who they know Make connections Don’t be greedy

6o f7 them on Cheer s elves! t them hem. od abou urage t eel go d enco Make them f em an Af firm th

on Cheer them Count their achievements Commemorate milestones Encourage others to encourage them

7o f7 mo ries Make me they’ll n ts that mome t for a while orable lk abou or mem r and ta Plan f embe rem

ries Make memo Surprise them Pick out curtains Be yourself

How to spark a crush

into you? not that J ust n issues ttractio to approach a How

Snapfood Why aren’t more people signing up?

1o f4 thyself Kn ow r Pitch y: E levato A ctivit

Know thyself Step 1: List WHO it’s for, WHAT is it, WHY is it different

Know thyself Step 2: Choose (or dot vote) the most important differentiators

For people who want to show off what they’re eating Snapfood lets people do more with their food photos. Unlike other photo sharing sites, Snapfood is uniquely food- centric, letting people visualize and rate foods they’ve eaten and want to eat. Know thyself Step 3: Craft a concise “elevator pitch” statement

2o f4 e pro blem Id enti fy th odels e rsion M ty : Conv Activi

Active User Visitor Identify the problem Step 1: Identify the “conversion” of interest

Active User Visitor Identify the problem Step 2: List the steps required to get there

Active User Visitor Identify the problem Step 3: Find out # of people who’ve taken each step

Active User Visitor Identify the problem Step 4: Ask what it means

Active User ? Visitor Identify the problem Step 4: Consider options (focus upstream, remove or swap steps)

3o f4 e pro blem nos e th Diag alysis se An o ot Cau Act ivity: R

Diagnose the problem Step 1: Understand procrastination

Low Value High Effort High Value Low Effort Diagnose the problem Step 1: Understand procrastination

Low Value (perceived) High Effort (perceived) Diagnose the problem Step 2: Get to the heart of the matter

4o f4 olutions nerate s Ge t Ske tching p ivity: Conce Act

Generate solutions Step 1: Choose from the problems you’ve identified

Generate solutions Step 2: Collect ideas (stick them on walls!)

Generate solutions Step 3: Generate one or more possible solutions for each problem

Generate solutions Step 4: Put it all together!

Generate solutions Step 5: Evaluate the impact

How to approach the problem

Crush is good, love is better

amp Up n Up & R Patterns for Sig m the Web 2.0 Lan dscape nes fro Guideli tion and Inspira Alexa An alexa@a rzejewsk d daptivep i @ladyle ath. xy on tw com itter FOAA fo r 1 5 % of Adaptiv e Path | 1 f AP eve p Up | gn Up & Ram s for Si nts! Pattern up epo rts/sign .com/ideas/r th adaptivepa http: //www.

http://www.slideshare.net	8
http://www.web2expo.com	2
https://123.writeboard.com	1
http://yllefralla.blogspot.com	1

Sparking a Crush: Attracting and Retaining New Users

by Alexa Andrzejewski on Apr 06, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 12

Statistics

Sparking a Crush: Attracting and Retaining New Users — Presentation Transcript