Ticketfriend and digital m grainne o reilly 06.02.13
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Ticketfriend and digital m grainne o reilly 06.02.13

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Ticketfriend and digital m grainne o reilly 06.02.13 Ticketfriend and digital m grainne o reilly 06.02.13 Presentation Transcript

  • Grainne O ReillyDigital and Social Media MarketerTicketfriend.comgrainne.oreilly@ticketfriend.com
  • •My Background•Ticketfriend•Why Work for a Start-Up?•Email Marketing•Content Marketing•Networking• Recommendations•Q & A•Helpful Links
  • •Background in Media Production &Management and Print Journalism (DCU,BCFE)•Marketing MBs (DCU)•Digital and Social Media Marketer•I Love Cats, Travel, Music & eBooks•Retired Waitress 
  • •Bar & Events Promotion Manager:(Loki Hostel Chain, South America)•AIB (C.S.A)•Freelance Journalist(Leinster Leader, Daily Mail, Tallaght Echo)•Hospitality Industry•Kildare County Council (Planning Sector)
  • Ticketfriend
  • Our Technology•Online Ticketing & Event Promotions•Paperless Technology (NFC)•Scalable Ticket Sales (Cloud Computing)•Responsive Website Design (HTML5 & CSS3)•Social Integration•Optimisation for SEO
  • We Offer:• Remarketing: Promoters and Event organisers should know who their fans and community are, so they can offer new events without high marketing costs.• Niche Event Referrals: Why Spam, when you can position tickets into the hearts of online tribes? Your fans can be your best promoters.• Box Office Solutions: are available with our free Android App (Tablet and Phone). Tickets have NFC/QR Codes.• Cheaper Tickets: Combining Remarketing and Promotional tools, we hope Event Organisers will be able to reduce the ticket prices for everyone.
  • Ticketfriend Events
  • • Rewarding and Unrestrictive•Creative Marketing Freedom•Insight and Experience•Career Potential•Exploring All Areas•Help Shape Business•Fun and Team Orientated
  • • The Subject Line (UpWorthy).• Personalising it.• The Content• Text above the fold.• Sender Address needs to be correct.• Drive Social Likes.• Can add a Twitter/Facebook feed in the email.• Working Links.• The Call to Action.• Proof it and Test it.• Don’t Spam People.
  • • Do not put Image at the top.• Name the Image and add alt text.• Open Rate: Count when the image is downloaded, not the mail opening. So no image can mean a greater open rate but maybe poorer conversions.• Timing is Everything: B2B 10.30-11am on a Tuesday morning. However it is industry specific.• People tend to click on Images.• Surveys and Polls can work well in an email.
  • •Use an Online Solution (i.e. Mailchimp)•To Track, Send, Manage (Analytics)•People on average open 1 in 3 marketing emails.•Segmented Lists•Scheduled Mails•Direct to Inbox (Obama “Hey”)•Maintains Relationship•Social Integration•Generates Traffic•Writing Top Product Lists can help you find out whatpeople like (Top Five, Ten etc.).
  • 1. Subscribe.2. Forward/Send to a friend.3. Navigation (if required).4. Useful links.5. Unsubscribe (Law).6. Privacy Policy (Law).7. Archive (to see previous issues).8. Print.9. Contact details.10. Ability to Share.
  • •ItsNot New: The medium and consumption haschanged.• Less Costly than other marketing forms.•Gives brands a Personality.•Has Longevity.•Content for PR purposes.•Many different channels: Social Networks,Articles and Guides, Blogs, Emails, etc.
  • Creating Content• Think Like a Publisher.• Tell a Story.• Create Value .• Research Subject Lines.• Use Copywriters.• Invite Influential Guest Bloggers.• Guest Blog.• Use Anchor Text Links.• Make it Great not Good.• Tag Relevant Influencers.
  • • Use Images and other Visuals.• SEO• Use Googles Keyword tool.• Social Share/Engage.• Recycle Content . (Lesson 1, 2, 3 etc.)• Know Your Audience.• Listen to Feedback.• Create User Generated Content.
  • NetworkingStart Now!!
  • Online•Linkedin, Quora, G+, Reddit etc.•Press, Bloggers, and Forums.•Facebook and Twitter: Re-Connect with people.•G+: Meet New Circles of people.Tools: Reportive for Gmail (Profile people),Bottlenose (Find Influencers), Majestic SEO, SEOMoz for backlinks.
  • Offline•Industry Meet-Ups.•Every Contact has an Opportunity.•Create your list of industry contacts.•Go to relevant events and seminars (WebAwards, Blog Awards etc.).•Get to know your friends circles.•Always get/give contact details to relevantpeople you meet.
  • Recommendations
  • • Make Your Online Mark: Reddit, Twitter, Blog etc.•Subscribe to Smart People like Seth Godin, RandFiskin SEOMoz, Hubspot, Wil Reynolds, Chris Brogan,Brian Carter etc.•KeepUp to date with Digital and TechnologyChanges (Facebook Graph etc.)• Join Google+, UpWorthy and Quora.•Get Familiar with ShortStack (Competition App) andother tools.•Sign Up for MySpace (its coming back!).
  • • http://www.rebeccalieb.com/blog/2012/02/17/content-marketing- content-strategy-whats-the-difference/• http://mashable.com/2012/03/02/content-marketing-non-profits/• www.mailchimp.com• http://www.upworthy.com/• https://www.quora.com/• http://globalhumancapital.org/web-20-case-study-barack-obamas- use-of-social-media/• www.ndrc.ie• www.dogpatchlabs.com• http://www4.dcu.ie/ustart/index.shtml• https://adwords.google.com/o/Targeting/Explorer?__c=1000000000& __u=1000000000&ideaRequestType=KEYWORD_IDEAS