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Organization of Visual Arts


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  • 1. Organization of Visual Arts Principles of Design Prepared By : Santos, Mercy Amor T. David, Djoanna
  • 2. Organization of Visual Arts• Composition An orderly arrangement of elements using the principles of design.
  • 3. Elements of Visual ArtsThe elements are components orparts which can be isolated anddefined in any visual design orwork of art. They are the structureof the work, and can carry a widevariety of messages.
  • 4. POINT–The line or shape basis.
  • 5. LINES– is a mark on a surface that describes a shape or outline.– has a psychological impact according to its direction, weight, and the variations in its direction and weight.
  • 6. Types of Line• Horizontal Line – A line which is paralleled to the horizon or on the Earth’s surface. – suggests a feeling of rest or repose.
  • 7. Types of Line• Vertical Line – A straight line goes from top to bottom. – communicate a feeling of loftiness and spirituality. – Also imply that our body is stiff, dignified, formal or still.
  • 8. Types of Line• Diagonal Line – A line having a slanted or oblique direction. – Suggests a feeling of movement or direction. – Most active line.
  • 9. Types of Line• Curved Line – A line which is not straight. – Suggests comfort, safety, familiarity, relaxatio n.
  • 10. Types of Line• Actual Line – These are lines that are physically present in a design. – The pure line, used in writing, and in visual arts as contour, creating pure shapes, form and spaces.
  • 11. Types of Line• Implied Line – Lines that may not have been explicitly drawn, but that the composition of the work makes it appear that they are there.
  • 12. Types of Line• Contour Line – It’s an outline. – A line that defines or bounds anything -- defines its edge.
  • 13. SHAPE/FORM– Are formed from lines.– Can be classified as two or three dimensional lines.
  • 14. Categories of Shape• Organic forms – are irregular in outline, and often asymmetrical. – are most often thought of as naturally occurring.
  • 15. Categories of Shape• Geometric forms – are those which correspond to named regular shapes, such as squares, rectangles, circles, cubes, spheres, cones, and other regular forms.
  • 16. SPACE–Where shapes/forms are implied.– It can distract, focus, or alter our impression about the object.
  • 17. COLOR– is one of the most powerful of elements.–It has tremendous expressive qualities.–is the visual perceptual property corresponding in humans.
  • 18. Dimensions of Color• Hue – The name of the color, such as red, green or blue. – It indicates the color’s position on the color wheel.
  • 19. Dimensions of Color• Value – Defined as the relative lightness or darkness of a color. – It is an important tool for the designer/artist, in the way that it defines form and creates spatial illusions. – It is the contrast between black and white and all the tones in between.
  • 20. Dimensions of Color• Intensity or saturation – is the brightness of a color
  • 21. Psychological Implications of Color• Red – is associated with blood, and with feelings that are energetic, exciting, passionate or erotic.
  • 22. Psychological Implications of Color• Orange – is the color of flesh, or the friendly warmth of the hearth fire.
  • 23. Psychological Implications of Color• Yellow – is the color of sunshine. This color is optimistic, upbeat, modern.
  • 24. Psychological Implications of Color• Green – Suggests nature (plant life, forests), life, stability, restfulness, naturaln ess.
  • 25. Psychological Implications of Color• Blue – suggests coolness, distance, spirituality, or perhaps reserved elegance.
  • 26. Psychological Implications of Color• Violet – is the color of fantasy, playfulness, impulsiveness, and dream states.
  • 27. MOVEMENT– is the process of relocation of objects in space over time.–We can speak of movement as; literal or compositional.
  • 28. MOVEMENT• Literal movement – is signaled by symbolic forms that suggest speed and motion.
  • 29. MOVEMENT• Compositional movement – It consider how the viewers eye moves through the composition. – How the components relate and lead the viewers attention.
  • 30. Classifications of Compositional Movement• Compositional movement may be classified as static.
  • 31. Classifications of Compositional Movement• Movement may also be classified as dynamic.
  • 32. TEXTURE– It is the quality of an object which we sense through touch.
  • 33. SIZE– relative magnitude of an object.– refers to variations in the proportions of objects, lines or shapes.
  • 34. SIZE• Size Variation – Notice how size can effect how close or far something can appear to be from the viewer.
  • 35. Principles of Design• The principles of design are the recipe for a good work of art. The principles combine the elements to create an aesthetic placement of things that will produce a good design.• The Principles of Design are concepts used to organize or arrange the structural elements of design.
  • 36. Balance– is a feeling of visual equality in shape, form, value, color, etc .– It is a way to compare the right and left side of a composition.
  • 37. Two ways of Balance• Symmetrical or Formal Balance – When the elements are arranged equally on either side of a central axis.
  • 38. Two ways of Balance• Asymmetrical or Informal Balance – there are no mirror images in a composition.
  • 39. Proportion– refers to the relative size and scale of the various elements in a design.
  • 40. Rhythm– is a movement in which some elements recurs regularly.– described as timed movement through space.
  • 41. Rhythm may occur through:• Repetition – involves the use of patterning to achieve timed movement and a visual "beat".
  • 42. Rhythm may occur through:• Alternation – is a specific instance of patterning in which a sequence of repeating motifs are presented in turn.
  • 43. Rhythm may occur through:• Gradation – employs a series of motifs patterned to relate to one another through a regular progression of steps.
  • 44. Emphasis– is the center of interest.– is also referred to as point of focus, or interruption.
  • 45. Emphasis can be achieved through :• Repetition – creates emphasis by calling attention to the repeated element through sheer force of numbers.
  • 46. Emphasis can be achieved through :• Contrast achieves emphasis by setting the point of emphasis apart from the rest of its background.
  • 47. Emphasis can be achieved through :• Contrast Contrast of color, texture, or shape will call attention to a specific point.
  • 48. Emphasis can be achieved through :• Contrast Contrast of size or scale as well.
  • 49. Emphasis can be achieved through :• Contrast Placement in a strategic position will call attention to a particular element of a design.
  • 50. Unity– It refers to the coherence of the whole.– harmony of all the parts.
  • 51. References :••••••• tm••
  • 52. forListening!! ^_^