Organization of Visual Arts Principles of Design Prepared By : Santos, Mercy Amor T. David, Djoanna
Organization of Visual Arts• Composition An orderly arrangement of elements using the principles of design.
Elements of Visual ArtsThe elements are components orparts which can be isolated anddefined in any visual design orwork of art. They are the structureof the work, and can carry a widevariety of messages.
LINES– is a mark on a surface that describes a shape or outline.– has a psychological impact according to its direction, weight, and the variations in its direction and weight.
Types of Line• Horizontal Line – A line which is paralleled to the horizon or on the Earth’s surface. – suggests a feeling of rest or repose.
Types of Line• Vertical Line – A straight line goes from top to bottom. – communicate a feeling of loftiness and spirituality. – Also imply that our body is stiff, dignified, formal or still.
Types of Line• Diagonal Line – A line having a slanted or oblique direction. – Suggests a feeling of movement or direction. – Most active line.
Types of Line• Curved Line – A line which is not straight. – Suggests comfort, safety, familiarity, relaxatio n.
Types of Line• Actual Line – These are lines that are physically present in a design. – The pure line, used in writing, and in visual arts as contour, creating pure shapes, form and spaces.
Types of Line• Implied Line – Lines that may not have been explicitly drawn, but that the composition of the work makes it appear that they are there.
Types of Line• Contour Line – It’s an outline. – A line that defines or bounds anything -- defines its edge.
SHAPE/FORM– Are formed from lines.– Can be classified as two or three dimensional lines.
Categories of Shape• Organic forms – are irregular in outline, and often asymmetrical. – are most often thought of as naturally occurring.
Categories of Shape• Geometric forms – are those which correspond to named regular shapes, such as squares, rectangles, circles, cubes, spheres, cones, and other regular forms.
SPACE–Where shapes/forms are implied.– It can distract, focus, or alter our impression about the object.
COLOR– is one of the most powerful of elements.–It has tremendous expressive qualities.–is the visual perceptual property corresponding in humans.
Dimensions of Color• Hue – The name of the color, such as red, green or blue. – It indicates the color’s position on the color wheel.
Dimensions of Color• Value – Defined as the relative lightness or darkness of a color. – It is an important tool for the designer/artist, in the way that it defines form and creates spatial illusions. – It is the contrast between black and white and all the tones in between.
Dimensions of Color• Intensity or saturation – is the brightness of a color
Psychological Implications of Color• Red – is associated with blood, and with feelings that are energetic, exciting, passionate or erotic.
Psychological Implications of Color• Orange – is the color of flesh, or the friendly warmth of the hearth fire.
Psychological Implications of Color• Yellow – is the color of sunshine. This color is optimistic, upbeat, modern.
Psychological Implications of Color• Green – Suggests nature (plant life, forests), life, stability, restfulness, naturaln ess.
Psychological Implications of Color• Blue – suggests coolness, distance, spirituality, or perhaps reserved elegance.
Psychological Implications of Color• Violet – is the color of fantasy, playfulness, impulsiveness, and dream states.
MOVEMENT– is the process of relocation of objects in space over time.–We can speak of movement as; literal or compositional.
MOVEMENT• Literal movement – is signaled by symbolic forms that suggest speed and motion.
MOVEMENT• Compositional movement – It consider how the viewers eye moves through the composition. – How the components relate and lead the viewers attention.
Classifications of Compositional Movement• Compositional movement may be classified as static.
Classifications of Compositional Movement• Movement may also be classified as dynamic.
TEXTURE– It is the quality of an object which we sense through touch.
SIZE– relative magnitude of an object.– refers to variations in the proportions of objects, lines or shapes.
SIZE• Size Variation – Notice how size can effect how close or far something can appear to be from the viewer.
Principles of Design• The principles of design are the recipe for a good work of art. The principles combine the elements to create an aesthetic placement of things that will produce a good design.• The Principles of Design are concepts used to organize or arrange the structural elements of design.
Balance– is a feeling of visual equality in shape, form, value, color, etc .– It is a way to compare the right and left side of a composition.
Two ways of Balance• Symmetrical or Formal Balance – When the elements are arranged equally on either side of a central axis.
Two ways of Balance• Asymmetrical or Informal Balance – there are no mirror images in a composition.
Proportion– refers to the relative size and scale of the various elements in a design.
Rhythm– is a movement in which some elements recurs regularly.– described as timed movement through space.
Rhythm may occur through:• Repetition – involves the use of patterning to achieve timed movement and a visual "beat".
Rhythm may occur through:• Alternation – is a specific instance of patterning in which a sequence of repeating motifs are presented in turn.
Rhythm may occur through:• Gradation – employs a series of motifs patterned to relate to one another through a regular progression of steps.
Emphasis– is the center of interest.– is also referred to as point of focus, or interruption.
Emphasis can be achieved through :• Repetition – creates emphasis by calling attention to the repeated element through sheer force of numbers.
Emphasis can be achieved through :• Contrast achieves emphasis by setting the point of emphasis apart from the rest of its background.
Emphasis can be achieved through :• Contrast Contrast of color, texture, or shape will call attention to a specific point.
Emphasis can be achieved through :• Contrast Contrast of size or scale as well.
Emphasis can be achieved through :• Contrast Placement in a strategic position will call attention to a particular element of a design.
Unity– It refers to the coherence of the whole.– harmony of all the parts.