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Top 20 improved questions.hao Presentation Transcript

  • 1. TOP 20 Improved Learning Concepts for
    Midterms
    Lady CharmayneHao
    April 29, 2011
  • 2. TOP 10 Learning Questions for
    Chapter 1: Defining Marketing for the 21st Century
    RiaAbendan / Lady CharmayneHao
    April 2011
  • 3. 9. Which of the following is not a company orientation:
    People
    Product
    Marketing
    Production
    Selling
    3
  • 4. 9. Which of the following is not an example of company orientation:
    Philippine’s MyPhone availability, low-priced, and high production efficiency.
    Samsung product innovation and top of the line quality and performance
    SunLife Financial Insurance’s wide variety of products
    Nokia’s probe and learn concepts
    None of the above
    4
  • 5. There are 4 Types of Company Orientations
    Production
    Product
    Company
    Orientations
    Selling
    Marketing
  • 6. Production Concept – customers want products that are available and inexpensive
    Production
    • Focus is on production efficiency, low cost and mass distribution
  • Product Concept – customers want products that offer the highest quality and performance
    Product
    • Focus is on quality, performance and continuous innovation
  • Selling Concept – consumers, if left alone, will not buy
    • Focus is for company to sell what they make
    • 7. Applies mostly to unsought goods
    • 8. Example: cemetery plots
    Selling
  • 9. Marketing Concept – finding the right products for your customers
    • Focus is on finding the right products for customers through research
    Marketing
  • 10. 9. Which of the following is not an example of company orientation:
    Philippine’s MyPhone availability, low-priced, and high production efficiency.
    Samsung product innovation and top of the line quality and performance
    SunLife Financial Insurance’s wide variety of products
    Nokia’s probe and learn concepts
    None of the above
    10
  • 11. TOP 10 Learning Questions for
    (Chapter 2 Developing Marketing Strategies and Plans)
    Sue Ann Silubrico / Lady CharmayneHao
    April 15, 2011
    http://suesilubrico.blogspot.com/
  • 12. 2. _______,_______ and _____ are Porter’s 3 Generic Strategies.
    A. Promotional, Logistics and Pricing
    B. Planning, Implementing and Controlling
    C. Overall cost leadership, Differentiation
    and Focus
    D. Customer intimacy, Operational Excellence
    and Product leadership
    E. None of the above
    12
    Answer
    http://suesilubrico.blogspot.com/
  • 13. 2. _______,_______ and _____ are Porter’s 3 Generic Strategies.
    A. Value Exploration, Value Creation, and Value Delivery
    B. Overall cost leadership, Differentiation and Focus
    C. Overall product leadership, Diversity
    and Focus
    D. Value Examination, Value convergence, and Value Differentiation
    E. None of the above
    12
    http://suesilubrico.blogspot.com/
  • 14. Porter’s Generic Strategies
    8
    Overall cost Leadership
    Differentiation
    Focus
    Reference : Philip Kotler’s Marketing Management 13th Edition
    http://suesilubrico.blogspot.com/
  • 15. What is Overall Cost Leadership?
    Company seeks to gain greater market share
    To increase their sales
    To have lower prices than the competition
    9
    Explanation of Concept
    Reference : Philip Kotler’s Marketing Management 13th Edition
    http://suesilubrico.blogspot.com/
  • 16. What is Differentiation?
    Product or service that offers unique attributes.
    Valued by customers
    Competitive advantage based on products or service.
    10
    Explanation of Concept
    Reference : Philip Kotler’s Marketing Management 13th Edition
    http://suesilubrico.blogspot.com/
  • 17. What is Focus?
    Concentrates on meeting specialized needs of its customers
    Focus on specific customers or markets
    11
    Explanation of Concept
    Reference : Philip Kotler’s Marketing Management 13th Edition
    http://suesilubrico.blogspot.com/
  • 18. 2. _______,_______ and _____ are Porter’s 3 Generic Strategies.
    A. Value Exploration, Value Creation, and Value Delivery
    B. Overall cost leadership, Differentiation and Focus
    C. Overall product leadership, Diversity
    and Focus
    D. Value Examination, Value convergence, and Value Differentiation
    E. None of the above
    12
    Answer
    http://suesilubrico.blogspot.com/
  • 19. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment
    Ma. Katrina S. Avellana / Lady CharmayneHao
    April 2011
    http://kavellana.blogspot.com
  • 20. 4. What is NOT a step in improving market intelligence?
    Motivate channel members to share intelligence
    Utilize government data resources
    Collect customer feedback online
    Utilize economic data resources
    None of the above
    20
    http://kavellana.blogspot.com
  • 21. 4. Which of the following is NOT a step in improving market intelligence?
    Motivate channel members to share intelligence
    Utilize government data resources
    Collect customer feedback online
    Network externally
    None of the above
    21
    http://kavellana.blogspot.com
  • 22. Steps to Improve Marketing Intelligence
    Motivate channel members to share intelligence
    Train Sales Force to scan for developments
    Utilize government data resources
    Utilize a customer advisory panel
    Collect customer feedback online
    Purchase information
    Network externally
    22
    http://kavellana.blogspot.com
  • 23. 4. What is NOT a step in improving market intelligence?
    Motivate channel members to share intelligence
    Utilize government data resources
    Collect customer feedback online
    Utilize economic data resources
    None of the above
    23
    http://kavellana.blogspot.com
  • 24. TOP 10 Learning Questions for
    Chapter 4: Conducting Marketing Research and Forecasting Demand
    MeghaBehani /
    Lady CharmayneHao
    15th April ’2011
  • 25. #8: Cluster sample and Quota sample are types of ___
    A. Probability samples
    B. Non-Probability samples
    C. Simple random samples
    D. Samples where one belongs to probability sample and the other belongs to non-probability sample
    E. None of the above
    25
  • 26. #8: Cluster sample and Quota sample are types of ___
    A. Probability samples
    B. Non-Probability samples
    C. Simple Random samples
    D. Both A and B
    E. Both A and C
    26
  • 27. Concept:What are the types of samples in order to generate primary data?
    • Probability Samples
    • 28. Simple random
    • 29. Stratified random
    • 30. Cluster
    • 31. Nonprobability Samples
    • 32. Covenience
    • 33. Judgement
    • 34. Quota
    27
  • 35. In simple random sample, every unit from the frame has an equal chance of being selected!
    28
  • 36. Cluster sampling: Population is divided into several “clusters,” each representative of the population.
    29
    A common application of
    cluster sampling involves
    election exit polls, where
    certain election districts
    are selected and sampled
  • 37. In stratified random sample, the population is divided into mutually exclusive groups and random samples are drawn from each group
    30
    This is a common technique
    when sampling population
    of voters, stratifying across
    racial or socio-economic lines.
  • 38. #8: Cluster sample and Quota sample are types of ___
    A. Probability samples
    B. Non-Probability samples
    C. Simple Random samples
    D. Both A and B
    E. Both A and C
    31
  • 39. TOP 10 Learning Questions forCreating Customer Value, Satisfaction & Loyalty and Ch 5
    Joan Soliven /
    Lady CharmayneHao
    April 15, 2011
    http://joansoliven.blogspot.com/
  • 40. 3. Which of these is a measurement of customer satisfaction?
    Customer loss Rate
    Product Tasting
    Mystery Shopper
    Periodic Surveys
    Monitor Competitive Performance
    http://joansoliven.blogspot.com/
  • 41. 3. Which of the following is not a measurement of customer satisfaction?
    Customer loss Rate
    Measure Consumer Penetration
    Mystery Shopper
    Periodic Surveys
    Monitor Competitive Performance
    http://joansoliven.blogspot.com/
  • 42. Measurement for Customer Satisfaction
    Source: Marketing Management 13th Edition by Philip Kotler
    http://joansoliven.blogspot.com/
  • 43. Measurement for Customer Satisfaction
    Periodic Surveys
    Customer Loss
    Rate
    Mystery
    Shopper
    Monitor
    Competitive
    Performance
    • Track customer
    satisfaction
    • experience
    company’s
    & competitor’s
    Products & service
    • To find out why
    they stop buying
    • find out the customer
    Satisfaction rate of
    Competitors.
    Source: Marketing Management 13th Edition by Philip Kotler
    http://joansoliven.blogspot.com/
  • 44. 3. Which of the following is not a measurement of customer satisfaction?
    Customer loss Rate
    Measure Consumer Penetration
    Mystery Shopper
    Periodic Surveys
    Monitor Competitive Performance
    http://joansoliven.blogspot.com/
  • 45. TOP 10 Learning Questions for
    Ch6: Analyzing Consumer Markets
    Roleigh “Rolly” Tuazon / Lady CharmayneHao
    15 April 2011
    http://rbtuazon.blogspot.com
  • 46. 2. What three views affect one’s culture? (Slide 5)
    A. View of Self, Relationship to others, Relationship to children
    B. View of Self, Relationship to God, Rituals
    C. Relationship to others, Social taboos, View of Self
    D. View of Self, relationship to others, Rituals
    E. None of the above.
    39
    http://rbtuazon.blogspot.com
  • 47. 2. What three views affect one’s culture? (Slide 5)
    A. View of Self, Relationship to others, Reflection
    B. View of Self, Relationship to God, Rituals
    C. View of others, Relationship with society, Rituals
    D. View of Self, relationship to others, Rituals
    E. None of the above.
    40
    http://rbtuazon.blogspot.com
  • 48. Cultural Factors
    41
    Concept 1:
    Cultural
    View of self
    Rituals
    Relationship
    to others
    Kotler, Keller. Marketing Management, 13th Edition.
    http://rbtuazon.blogspot.com
  • 49. These affect one’s culture:
    42
    Concept 1:
    Cultural
    View of self
    Rituals
    Relationship
    to others
    Kotler, Keller. Marketing Management, 13th Edition.
    http://rbtuazon.blogspot.com
  • 50. 2. What three views affect one’s culture? (Slide 5)
    A. View of Self, Relationship to others, Reflection
    B. View of Self, Relationship to God, Rituals
    C. View of others, Relationship with society, Rituals
    D. View of Self, relationship to others, Rituals
    E. None of the above.
    43
    http://rbtuazon.blogspot.com
  • 51. 2. What three views affect one’s culture? (Slide 5)
    A. View of Self, Relationship to others, Reflection
    B. View of Self, Relationship to God, Rituals
    C. View of others, Relationship with society, Rituals
    D. View of Self, relationship to others, Rituals
    E. None of the above.
    44
    http://rbtuazon.blogspot.com
  • 52. 2. What three views affect one’s culture? (Slide 5)
    A. View of Self, Relationship to others, Reflection
    B. View of Self, Relationship to God, Rituals
    C. View of others, Relationship with society, Rituals
    D. View of Self, relationship to others, Rituals
    E. None of the above.
    45
    http://rbtuazon.blogspot.com
  • 53. 2. What three views affect one’s culture? (Slide 5)
    A. View of Self, Relationship to others, Reflection
    B. View of Self, Relationship to God, Rituals
    C. View of others, Relationship with society, Rituals
    D. View of Self, relationship to others, Rituals
    E. None of the above.
    46
    http://rbtuazon.blogspot.com
  • 54. 2. What three views affect one’s culture? (Slide 5)
    A. View of Self, Relationship to others, Reflection
    B. View of Self, Relationship to God, Rituals
    C. View of others, Relationship with society, Rituals
    D. View of Self, relationship to others, Rituals
    E. None of the above.
    47
    http://rbtuazon.blogspot.com
  • 55. 48
    TOP 10 Learning Questions for
    Chapter 8
    Identifying Market Segments &Targets
    Sheilanor C. Turingan /
    LadyCharmayneHao
    April 14, 2011
    http://sheilanorturingan.blogspot.com
  • 56. 49
    2. The following are levels of target marketing, except?
    Individual
    Segment
    Local
    Niche
    Mass
    http://sheilanorturingan.blogspot.com
  • 57. 50
    2. The following are levels of target marketing, except?
    Individual
    Segment
    Local
    Regional
    Niche
    http://sheilanorturingan.blogspot.com
  • 58. 4 Levels of Target Marketing
    Segment Marketing
    Local Marketing
    Niche Marketing
    Individual Marketing
    http://sheilanorturingan.blogspot.com
  • 59. 52
    4 Levels of Target Marketing
    1. Individual – one-to-one/customized marketing
    2. Segment – customers with similar needs
    3. Local – tailored to needs of customers in trading areas, neighborhoods
    4. Niche – customers with distinct set of needs
    http://sheilanorturingan.blogspot.com
  • 60. 53
    2. The following are levels of target marketing, except?
    Individual
    Segment
    Local
    Regional
    Niche
    http://sheilanorturingan.blogspot.com
  • 61. TOP 10 Learning Questions for
    Ch 9: Creating Brand Equity
    Soleil Gan / Lady CharmayneHao
    April 2011
    http://taeyangxinyi.blogspot.com
  • 62. 4. A brand is able to have the strongest relationship with a customer once:
    It has an advantage over its competitors
    It delivers and performs as expected, or more
    It is able to bond with the customer
    It has relevance on the customer’s life
    It is known by the customer
    55
    http://taeyangxinyi.blogspot.com
  • 63. 4. A brand is able to have the strongest relationship with a customer once:
    It has established its presence
    It has relevance on the customer’s life
    It is able to bond with the customer
    It meets expected performance
    It has a competitive advantage
    56
    http://taeyangxinyi.blogspot.com
  • 64. Brand DynamicsCustomer-brand relationship
    Bonding
    Advantage
    Performance
    Relevance
    Presence
    Loyalty increases as you go up!
    From Philip Kotler’s, Marketing Management, 13th ed.
    http://taeyangxinyi.blogspot.com
  • 65. It is when a brand has bonded with a customer does it get the customer’s unwavering loyalty
    Bonding
    Advantage
    Performance
    Relevance
    Presence
    The “bonded” customers builds a stronger relationship with the brand and spends more on it than the lower levels
    Ex: Customers would spend more to have a party at Jollibee than have it on their own home, even if it is more costly to do so
    From Philip Kotler’s, Marketing Management, 13th ed.
    http://taeyangxinyi.blogspot.com
  • 66. 4. A brand is able to have the strongest relationship with a customer once:
    It has established its presence
    It has relevance on the customer’s life
    It is able to bond with the customer
    It meets expected performance
    It has a competitive advantage
    59
    http://taeyangxinyi.blogspot.com
  • 67. TOP 10 Questions for
    http://annaguray06.blogspot.com
    Chapter 10:
    Crafting the Brand Positioning
    Anna Katrina L. Guray /
    Lady CharmayneHao
    April 15, 2011
  • 68. Communicability
    Sustainability
    Value Orientation
    Feasibility
    None of the above
    Question w/ Answer
    http://annaguray06.blogspot.com
    4. Which of the following desirability criteria asks a question such as “Is the brand profitable and difficult to attack?” when determining a POD (point-of-difference)?
    61
  • 69. Communicability
    Sustainability
    Believability
    Feasibility
    None of the above
    Question w/ Answer
    http://annaguray06.blogspot.com
    4. Which of the following desirability criteria asks a question such as “Is the brand profitable and difficult to attack?” when determining a POD (point-of-difference)?
    62
  • 70. Company’s Perspective
    Concept 4: Deliverability Criteria for PODs
    http://annaguray06.blogspot.com
    FEASIBILITY
    COMMUNICABILITY
    SUSTAINABILITY
  • 71. Communicability
    Sustainability
    Believability
    Feasibility
    None of the above
    Question w/ Answer
    http://annaguray06.blogspot.com
    4. Which of the following desirability criteria asks a question such as “Is the brand profitable and difficult to attack?” when determining a POD (point-of-difference)?
    64
  • 72. TOP 10 Learning Questions for
    Setting Product Strategy #12
    Ivy Villamor / Lady CharmayneHao
    April 14, 2011
    A Downloadable Template
    For use in the Marketing Management Class of
    Prof. Remigio Joseph De Ungria
  • 73. 1. It is the a classification of product based on use and shopping habits of customers?
    Durability and Tangibility
    Industrial Goods
    Consumer Goods
    Homo/Heterogeneous Goods
    None of the above
    66
  • 74. 1. It is the a classification of product based on use and shopping habits of customers?
    Product Goods
    Consumer Goods
    Corporate Goods
    Durable Goods
    Industrial Goods
    67
    http://www.slideshare.net/ivyvillamor
  • 75. Concept 4: Market Survival Mix of Different Product Classifications – Use (Consumer Goods)
    • Consumer Goods for end users’ consumption on the basis of shopping habits.
    Convenience
    Shopping
    Specialty
    Unsought
    http://www.slideshare.net/ivyvillamor
  • 76. 1. It is the a classification of product based on use and shopping habits of customers?
    Product Goods
    Consumer Goods
    Corporate Goods
    Durable Goods
    Industrial Goods
    69
    http://www.slideshare.net/ivyvillamor
  • 77. TOP 10 Learning QuestionsCh 13 Designing and Managing Services
    Ronald Patrick G. Wenceslao /
    Lady CharmayneHao
    April 2011
    rgwenceslao.blogspot.com
  • 78. 4
    4. Which of the following is a characteristic of a service?
    Adaptability
    Flexibility
    Perishability
    None of the above
    All of the above
  • 79. 4
    4. Which of the following is a characteristic of a service?
    Adaptability
    Perishability
    Both A and B
    None of the above
    All of the above
  • 80. 6
    Characteristics of Services
    Intangibility
    Inseparability
    Variability
    Perishability
  • 81. 6
    Perishability: Characteristic of a service
    One of the other major characteristics of service is that they cannot be stored for later use or sale - Perishability. When the demand is steady, then service Perishability is not a problem but the service sector face a huge problem when the demand fluctuates.
  • 82. 4
    4. Which of the following is a characteristic of a service?
    Adaptability
    Perishability
    Both A and B
    None of the above
    All of the above
  • 83. TOP 10 Learning Questions for
    Ch 14 Developing Pricing Strategies and Programs
    Zaragoza /
    Lady CharmayneHao
    April 15, 2011
    meghanngettingthere.blogspot.com
  • 84. 7. Six Methods are employed to select the right prices. What is an important factor taken into consideration in these methods?
    77
    Customer’s Needs
    Customer’s Wants
    Customer’s Demand
    Customer’s Function
    Customer’s Perception
    meghanngettingthere.blogspot.com
  • 85. 7. Six Methods are employed to select the right prices. ____ is an important factor taken into consideration in these methods.
    78
    Customer’s Needs
    Customer’s Wants
    Customer’s Demand
    Customer’s Satisfaction
    Customer’s Perception
    meghanngettingthere.blogspot.com
  • 86. Setting Price STEP 5: SELECT Prices through 6 METHODS considering 3 Different Factors
    79
    Markup
    Target-return
    Perceived-value
    Value
    Going-rate
    Auction-type
    From Philip Kotler’s, Marketing Management, 13th Edition
    meghanngettingthere.blogspot.com
  • 87. This factor is what MAINLY DRIVES any company to PRODUCE and PRICE SET
    80
    From Philip Kotler’s, Marketing Management, 13th Edition
    meghanngettingthere.blogspot.com
  • 88. 7. Six Methods are employed to select the right prices. ____ is an important factor taken into consideration in these methods.
    81
    Customer’s Needs
    Customer’s Wants
    Customer’s Demand
    Customer’s Satisfaction
    Customer’s Perception
    meghanngettingthere.blogspot.com
  • 89. TOP 10 Learning Questions for
    Chapter 16 – Managing Retailing, Wholesaling, and Logistics
    Joseph Gabriel N. Morales /
    Lady CharmayneHao
    April 14, 2011
  • 90. Question 6
    The following are part of Wholesaling Functions, except:
    Selling and Promoting
    Bulk Breaking
    Management Services & Counselling
    Buying and assortment building
    Cost Bearing
    83
  • 91. Question 6
    The following are part of Wholesaling Functions, except:
    Selling and Promoting
    Bulk Breaking
    Management Services & Counseling
    Advertising and delivering
    Buying and assortment building
    84
  • 92. Wholesaling functions are…
    85
    Source: Marketing Management 13th Ed by Philip Kotler
  • 93. Wholesaling functions are… (cont’d)
    86
    Source: Marketing Management 13th Ed by Philip Kotler
  • 94. Wholesaling functions are… (cont’d)
    87
    Source: Marketing Management 13th Ed by Philip Kotler
  • 95. Question 6
    The following are part of Wholesaling Functions, except:
    Selling and Promoting
    Bulk Breaking
    Management Services & Counseling
    Advertising and delivering
    Buying and assortment building
    88
  • 96. http://jankenneth-obar.blogspot.com
    TOP 10 Learning Questions for
    Ch 17: Designing and Managing Integrated Marketing Communication
    Jan Kenneth Obar /
    Lady CharmayneHao
    April 15, 2011
  • 97. http://jankenneth-obar.blogspot.com
    2. Marketing Tool that is well suited to highly targeted marketing efforts
    Public relations
    Direct Marketing
    Advertising
    Personal selling
    Sales Promotion
    90
  • 98. http://jankenneth-obar.blogspot.com
    2. Marketing Tool that is well suited to highly targeted marketing efforts
    Indirect Marketing
    Direct Marketing
    Advertising
    Personal selling
    Sales Promotion
    91
  • 99. http://jankenneth-obar.blogspot.com
    Marketing Communication Mix
    92
  • 100. http://jankenneth-obar.blogspot.com
    Direct Marketing –Characteristics: Nonpublic, Immediate, Customized; well suited for highly targeted marketing efforts.
    Examples:
    -Telemarketing
    -Direct Mail
    -Online
    93
  • 101. http://jankenneth-obar.blogspot.com
    2. Marketing Tool that is well suited to highly targeted marketing efforts
    Indirect Marketing
    Direct Marketing
    Advertising
    Personal selling
    Sales Promotion
    94
  • 102. TOP 10 Learning Questions for
    Ch18: Managing Mass Communications
    Ira A. Ong /
    Lady CharmayneHao
    April 2011
  • 103. 7. Among the choices below, ________ would be the most effective advertising medium for a highly technical gadget.
    Radio
    Newspaper
    Direct Mail
    Billboard
    None of the above
  • 104. 7. Among the choices below, ________ would be the most effective advertising medium for a highly technical gadget.
    Radio
    Newspaper
    Direct Mail
    Billboard
    Internet
  • 105. Several media types are available.
    Radio
    Television
    Direct Mail
    Newspaper
    Yellow Pages
    Telephone
  • 106. Several media types are available.
    Magazine
    Outdoor
    Brochure
    Newsletter
    Internet
    Reference: Philip Kotler’s Marketing Management, 13th edition
  • 107. Consider the variables before choosing an advertising medium
    Reference: Philip Kotler’s Marketing Management, 13th edition
  • 108. 7. Among the choices below, ________ would be the most effective advertising medium for a highly technical gadget.
    Radio
    Newspaper
    Direct Mail
    Billboard
    Internet
  • 109. TOP 10 Learning Questions for
    Chapter 20 Introducing New Market Offerings
    Louie Mark Quizon /
    Lady CharmayneHao
    April 15, 2011
    http://louiemarkquizon.blogspot.com
  • 110. Capital shortages
    Social and government constraints
    Costs of development
    A and B
    A and C
    103
    5. The Bataan Nuclear Power Plant is considered a new source of electricity in the Philippines. Its non-operation status is attributed to a stagnant House Bill. What type of hindrance is this to new-product development?
    http://louiemarkquizon.blogspot.com
  • 111. Capital shortages
    Social and government constraints
    Costs of development
    Social and economical constraints
    Product line risk
    104
    5. The Bataan Nuclear Power Plant is considered a new source of electricity in the Philippines. Its non-operation status is attributed to a stagnant House Bill. What type of hindrance is this to new-product development?
    http://louiemarkquizon.blogspot.com
  • 112. How Can New Products Fail?
    Shortage of ideas
    Fragmented markets
    http://louiemarkquizon.blogspot.com
    105
  • 113. Few ways left to improve products
    Shortage of ideas
    Fragmented markets
    http://louiemarkquizon.blogspot.com
    106
  • 114. Smaller market segments = Lower Sales and Profits
    Shortage of ideas
    Fragmented markets
    http://louiemarkquizon.blogspot.com
    107
  • 115. Consumer safety and environmental concerns
    Social and governmental constraints
    Costs of development
    http://louiemarkquizon.blogspot.com
    108
  • 116. High R&D, manufacturing, and marketing costs
    Social and governmental constraints
    Costs of development
    http://louiemarkquizon.blogspot.com
    109
  • 117. Lack funds for research and launching
    Capital shortages
    Faster required development time
    http://louiemarkquizon.blogspot.com
    110
  • 118. Compress development time
    Capital shortages
    Faster required development time
    http://louiemarkquizon.blogspot.com
    111
  • 119. Rivals - quick to copy successful products
    Shorter product life cycles
    http://louiemarkquizon.blogspot.com
    112
  • 120. Example: Bataan Nuclear Power Plant
    Social and governmental constraints
    • Nuclear waste concern
    • 121. House Bill 4631 is losing proponents
    http://louiemarkquizon.blogspot.com
    113
  • 122. Capital shortages
    Social and government constraints
    Costs of development
    Social and economical constraints
    Product line risk
    114
    5. The Bataan Nuclear Power Plant is considered a new source of electricity in the Philippines. Its non-operation status is attributed to a stagnant House Bill. What type of hindrance is this to new-product development?
    http://louiemarkquizon.blogspot.com
  • 123. TOP 10 Learning Questions for
    Tapping into Global Markets 21
    Sandel, Lee Aizabel L. / Lady CharmayneHao
    April 14, 2011
    www.leeaizabelsandel.blogspot.com
  • 124. 1. The following are the stages of Internationalization except…
    No regular export activities.
    Market products/service internationally
    Export via independent agents
    Establish sales subsidiaries
    Establish production facilities abroad
    116
    www.leeaizabelsandel.blogspot.com
  • 125. 1. The following are the stages of Internationalization except…
    No regular export activities.
    Export via independent agents
    Establish sales subsidiaries
    Establish production facilities abroad
    None of the above
    117
    www.leeaizabelsandel.blogspot.com
  • 126. 4 Stages of Internationalization
    118
    Stage 1
    No
    regular export activity
    Stage 2
    Export via
    independent agents
    Stage 3
    Establish sales subsidiaries
    Stage 4
    Establish production facilities abroad
    www.leeaizabelsandel.blogspot.com
  • 127. Marketing products or services internationally is a broad statement for stages 2 – 4. It is not part of the 4 stages of internationalization. (According to Kotler)
    119
    Stage 1
    No
    regular export activity
    Stage 2
    Export via
    independent agents
    Stage 3
    Establish sales subsidiaries
    Stage 4
    Establish production facilities abroad
    www.leeaizabelsandel.blogspot.com
  • 128. 1. The following are the stages of Internationalization except…
    No regular export activities.
    Export via independent agents
    Establish sales subsidiaries
    Establish production facilities abroad
    None of the above
    120
    www.leeaizabelsandel.blogspot.com
  • 129. TOP 10 Learning Questions for
    Chapter 22: Managing A Holistic Marketing Organization For The Long Run
    Mira Lynn Serrano /
    Lady CharmayneHao
    April 14, 2011
    miralynnserrano.blogspot.com
  • 130. 7. In which STEP does the management determines the Causes of Serious Performance Deviations?
    Goal Setting
    Performance Measurement
    Performance Diagnosis
    Corrective Action
    None of the above
    122
    miralynnserrano.blogspot.com
  • 131. 7. In which STEP does the management determines the Causes of Serious Performance Deviations?
    Goal Setting
    Performance Measurement
    Performance Dialysis
    Performance Diagnosis
    Corrective action
    123
    miralynnserrano.blogspot.com
  • 132. 124
    Marketing Control Done thru a CONTROL PROCESS
    A) What do we want to achieve?
    B) What is happening?
    C) Why is it happening?
    D) What should we do about it?
    miralynnserrano.blogspot.com
  • 133. 125
    Goal Setting
    A) What do we want to achieve?
    B) What is happening?
    C) Why is it happening?
    D) What should we do about it?
    miralynnserrano.blogspot.com
  • 134. 126
    Performance Measurement
    A) What do we want to achieve?
    B) What is happening?
    C) Why is it happening?
    D) What should we do about it?
    miralynnserrano.blogspot.com
  • 135. 127
    Performance Diagnosis
    A) What do we want to achieve?
    B) What is happening?
    C) Why is it happening?
    D) What should we do about it?
    miralynnserrano.blogspot.com
  • 136. 128
    Corrective Action
    A) What do we want to achieve?
    B) What is happening?
    C) Why is it happening?
    D) What should we do about it?
    miralynnserrano.blogspot.com
  • 137. 7. In which STEP does the management determines the Causes of Serious Performance Deviations?
    Goal Setting
    Performance Measurement
    Performance Dialysis
    Performance Diagnosis
    Corrective action
    129
    miralynnserrano.blogspot.com
  • 138. TOP 10 Learning Questions forCh 19: Managing Personal Communications
    Caroline P. Quarte /
    Lady CharmayneHao
    April 2011
    http://carolinequarte.blogspot.com/
  • 139. 5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________.
    Answer
    Make sure that success is near
    Make sure that success is easy
    Make sure that success is measurable
    Make sure that success is simple
    http://carolinequarte.blogspot.com/
  • 140. 5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________.
    Answer
    Make sure that success is measurable
    Make sure that success is mutable
    Make sure that success is movable
    Make sure that success is marketable
    Make sure that success is modifiable
    http://carolinequarte.blogspot.com/
  • 141. To Have an Effective Direct Mail Campaign:
    The objectives should be established
    Target the best prospects
    Develop a catchy brand element
    http://carolinequarte.blogspot.com/
  • 142. You want to be able to measure your success and you want to track your results.
    Test elements
    Proper execution
    Make sure that success is measurable
    http://carolinequarte.blogspot.com/
  • 143. 5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________.
    Answer
    Make sure that success is measurable
    Make sure that success is mutable
    Make sure that success is movable
    Make sure that success is marketable
    Make sure that success is modifiable
    http://carolinequarte.blogspot.com/